Tuesday, December 20, 2011

Uncover Profitable Mobile Payment Business Models to Maximise the Success of Your Service at Mobile Payments and NFC


LONDON, December 20, 2011 /PRNewswire/ --
The total number of goods and money transfers made by mobile payments and NFC services is expected to grow to $640 billion by 2015, almost treble the $240 billion worth made in 2011 (Source: Juniper Research). The industry is fast paced and European operators involved in this market are looking to seamlessly deploy their mobile payment offering.
Mobile Payments and NFC (http://www.mobilepaymentsandnfc.com/) takes place from 30th January - 2nd February 2012 in Londonand will explore how NFC technology and the developing ecosystems will be able to revolutionise the way customers use their mobile phones - transforming handsets into a mobile wallet, capable of holding bank cards, travel tickets and coupons.
The Mobile Payments and NFC conference (http://www.mobilepaymentsandnfc.com/) is bringing together the leading operators who are developing their mobile payment strategy and deploying their NFC services to find solutions to challenges the industry faces in security, ecosystems, ensuring profitability, customer take-up and service interoperability.
Hear from an expert-led speaker panel, including:
  • Tony Lillico, Senior Product Manager for Mobile Payments NFC and Ticketing Deutsche Telekom
  • Jose  Antonio Moujadami Urosa, Head of Financial Services Commercial Roll Out, Telefónica Europe
  • Mary Carol Harris, Head of Mobile Market and Business Development, Visa Europe
  • Vít Šoupal, Senior Head of Mobile Payments and Partner Solutions, T-Mobile Czech Republic
  • Laurent Jullien, Director of Contactless and Payment Services, Bouygues Telecom
  • Claire Maslen, Senior Manager, Market Development, O2 Money

In addition to a two-day conference, Mobile Payments and NFC also includes two dedicated workshop days that will explore in more detail the security implications of mobile payment strategies and how to successfully deploy the service. For more information on these workshops, visit the Mobile Payments and NFC website http://www.mobilepaymentsandnfc.com.
For more information on the full speaker line-up and the topics covered at the Mobile Payments and NFC conference, please visithttp://www.mobilepaymentsandnfc.com.
Welcome to the Mobile Payments and NFC Download Centre, where you can download your complimentary data articles, reports and videos!

Conference Programme Resources:

Mobile Payments and NFC conference brochure
Download your copy of the Mobile Payments and NFC Conference Brochure
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podcasts_lg Podcasts

  • How can operators beat fraud in NFC technology?
    Telecoms IQ sits down with Jack Wraith, CEO of TUFF and Daniele Gulinatti, VP Fraud Management & Revenue Assurance, Telecom Italia at the Telecoms Fraud and Risk Management conference to discuss how operators can start to identify and tackle fraud in NFC technology.
  • Will the mobile wallet really allow us to go cashless?ShareThis
    Telecoms IQ talks to Peter van Leeuwen, Strategy and Business Development Manager, KPN and Sixpack Core Team about the developments in the Six Pack team to enable the Netherlands to utilise contactless technology and what the future holds for the mobile wallet.

articles_lg Articles

  • EU looking for a regulatory framework for Mobile PaymentsShareThis
    With the mobile payments predicted to take a hold of Europe over the next few years, Telecoms IQ investigates how the EU will be planning to put in place a regulatory framework to encourage further growth within the industry.
  • Starbucks processes 20 million mobile payments since JanuaryShareThis
    As coffee giant Starbucks fully embraces mobile payment technology in the US, Telecoms IQ looks at how the company has made their platform successful and what some of the lessons European brand could learn from their success.
  • Taking the fraud out of NFC technologyShareThis
    The growth in mobile payment and NFC technology is staggering, but as company’s start to launch their own mobile payment platforms, what are some of the fraud risks that they should watch out for?
  • How widespread could Mobile Payments and NFC technology get?ShareThis
    Mobile payments are set to grow exponentially over the next four years, but who are the front runners in adopting NFC technology and what are some of the predictions of how big mobile payments will become? Telecoms IQ has put together this infographic showing all the statistics for mobile payments and NFC technology.
  • Evolving beyond advertising into marketing and m-commerceShareThis
    In this article from Mobile Europe they examine how mobile operators can take advantage of mobile marketing opportunities including exploring m-commerce technologies.
  • No cash? No problem – now you can pay with your mobileShareThis
    As operators begin to start trialling and testing NFC technology with small payments, Telecoms IQ examines whether others will follow suit and how widespread paying with your mobile could become.


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MasterCard and Microsoft Team Up to Empower Small Businesses


December 20, 2011 08:30 AM Eastern Time 
Strategic relationship adds Microsoft’s Office 365 to the MasterCard Easy Savings® Program
PURCHASE, N.Y. & REDMOND, Wash.--()--MasterCard Worldwide and Microsoft Corp. today extended their ongoing commitment to deliver increased technology and payment services to small businesses, helping them succeed in today’s challenging business environment.
“Our goal is to help small businesses thrive, and Office 365 can help them do just that by providing technology that is trusted by many of the most successful businesses in the world”
Through this new strategic initiative, MasterCard becomes a member of the partner program for Office 365, a cloud productivity service that gives small businesses access to e-mail, documents, contacts and calendars from virtually anywhere on almost any device, all backed by robust security, reliability and control. MasterCard will provide a 10 percent savings to eligible small business cardholders when they purchase Office 365 through the MasterCard Easy Savings® Program. The MasterCard Easy Savings Program provides eligible small business cardholders with savings on some of the most popular services that help them run their businesses. For terms and conditions, go toeasysavings.com.
“Our goal is to help small businesses thrive, and Office 365 can help them do just that by providing technology that is trusted by many of the most successful businesses in the world,” said Giovanni Mezgec, GM of MSFT Office/Office 365. “Partners like MasterCard bring Office 365 to millions more small businesses and help them reduce costs while gaining access to critical business services.”
“MasterCard is committed to providing small businesses with innovative products and services that improve efficiencies and help them achieve their full potential,” said Eugene De Silva, senior business leader, Small and Medium Enterprise Global Products, MasterCard Worldwide. “The strength of our knowledge, insights and offerings will continue to drive real value for small businesses in two specific areas that are core to their business needs - payments and technologies.”
This collaboration between Microsoft and MasterCard builds on a history of launching and testing new consumer and merchant solutions together, and represents our shared commitment to small businesses.
Most recently, on October 11, MasterCard and Microsoft, in partnership with Dell, announced Shwood Handcrafted Wooden Eyewear as the winner of the “America’s Favorite Small Business” contest. The contest, created to spotlight the success of small business owners, invited businesses with 25 or fewer employees to create a short video explaining why they should be America’s Favorite Small Business. As part of the prize package, Shwood has been featured in a web reality show.
About MasterCard Worldwide
MasterCard (NYSE: MA) is a global payments and technology company. It operates the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities - such as shopping, traveling, running a business and managing finances - easier, more secure and more efficient for everyone. Learn more at www.mastercard.com, follow us on Twitter@mastercardnews or join the conversation on The Heart of Commerce Blog.
About Microsoft Corp.
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
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Industry Leaders Debate the Future of EMV Payments at CARTES in North America


December 19, 2011 12:55 PM Eastern Time 
Event to host day-long Worldwide EMV Deployments track for financial services and retail stakeholders
CARTES in North America 2012
LAS VEGAS--()--As the world goes, so goes the United States when it comes to EMV payments? Financial and retail industry leaders are gathering at the CARTES in North America expo & conference, March 5-7, 2012 in Las Vegas, Nev., to discuss what the future holds for the deployment of the international Europay, MasterCard, Visa (EMV) standard for credit and debit card payments in the U.S. during a day-long-track on Monday, March 5.
“We’ll be exploring these issues and ways to help issuers, acquirers and merchants sort fact from fiction.”
While Visa announced in August 2011 its intention to speed up the adoption of EMV contact and contactless chip technology in the U.S., the industry’s reaction has been mixed. Issues such as security, interoperability, infrastructure investments and the emergence of other payment technologies such as Near-Field Communication (NFC) are factors in North American adoption of EMV. The benefits and challenges of rolling out EMV in North America, whether it will become the next widely-adopted payment solution and what lessons can be learned from implementations in other parts of the world are some of the topics that will be featured during the Worldwide EMV Deployments track at Cartes in North America. Richard Mader, the executive director of the Association for Retail Technology Standards, will chair the track, featuring speakers from EMVCo (UK), Intelcav (Brazil), Galitt (Canada), Aconite Technology (Canada), TAS group (Italy), as well as ABnote, MasterCard, Verifone and Visa from the U.S.
According to Daniel Chatelain, Managing Director of the BayPayForum in San Francisco, California, “Payment systems worldwide are feeling the pressure of innovation, but when it comes to day-to-day transactions at the point of sale, the US has always preferred convenience to security compared to Europe. With the last Visa announcement on EMV, things may change quickly. The entire industry is now embarking on a complete redeployment of terminals to accept chip and PIN or chip and signature along with mobile NFC and contactless payments. If all this happens, the industry and its stakeholders will be busy for years to come.”
The debate about EMV standards adoption in the U.S. will shift away from POS fraud to a larger focus on security solutions. The technology will also benefit international travelers, as it will create more card payment interoperability among countries.
“To what extent EMV payment will be the next evolution in the card payment space and what complementary payment technologies may co-exist is a hotly debated topic,” said Isabelle Alfano, event director of CARTES in North America. “We’ll be exploring these issues and ways to help issuers, acquirers and merchants sort fact from fiction.”
CARTES in North America, produced by Comexposium, is endorsed by global and local partners such as the BayPay Forum, Eurosmart, GlobalPlatform, OATH, SIMalliance, Smart Payment Association, The Nilson Report and WIMA NFC USA. Exhibitors and sponsors include ABnote, 3M, CPI Card Group, Gemalto, HID, MasterCard Worldwide, Oberthur, Renesas and Verifone.
To exhibit or attend CARTES in North America, or for more information, visit, www.CARTES-northamerica.com.

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NFC Forum and Bluetooth SIG Publish Developers Guide to Using NFC for Bluetooth® Pairing


December 19, 2011 08:00 AM Eastern Time 
First in Series of New Application Documents Helps Developers Leverage Both Technologies to Benefit Consumers
WAKEFIELD, Mass.--()--The NFC Forum, a non-profit industry association that advances the use of Near Field Communication (NFC) technology, and the Bluetooth Special Interest Group (SIG), the trade association responsible for the development, promotion and protection of the Bluetooth specification, today announced the publication of Bluetooth Secure Simple Pairing Using NFC. The new document provides developers with examples of how to implement Bluetooth Secure Simple Pairing (SSP) using NFC to take maximum advantage of both technologies when they are present in the same device. The publication is available for free download.
“Working with the globally recognized and embedded Bluetooth standard makes perfect sense for NFC. It reaffirms our commitment to broadening the commercialization of NFC solutions and providing new benefits to consumers.”
Bluetooth Secure Simple Pairing Using NFC describes the interaction of Bluetooth technology and NFC during SSP in detail and provides examples of both negotiated and static handover in the most feasible use cases involving both technologies. Developers will find the examples useful guides for their own work, including:
  • Pairing devices with little or no user interface (such as headsets and pedometers) to smartphones
  • Pairing devices with extensive user interfaces (such as cars) to smartphones
  • Pairing devices such as TVs and smartphones to share photos or to use the phone as a remote control
"Since its founding, the NFC Forum has worked hard to advance the market for NFC solutions – first by creating 16 technical specifications, and now, through collaboration with groups such as the Bluetooth SIG, to guide the development of solutions that build upon those specifications," said Koichi Tagawa, chairman of the NFC Forum. "Working with the globally recognized and embeddedBluetooth standard makes perfect sense for NFC. It reaffirms our commitment to broadening the commercialization of NFC solutions and providing new benefits to consumers."
"With over four billion Bluetooth technology enabled devices in market today and nearly two billion coming online in 2011 alone, Bluetoothtechnology has massive scale, support and runway for aggressive growth, and we’re excited to help developers leverage NFC in the right scenarios," said Michael Foley, Ph.D., executive director, Bluetooth SIG. "The beauty of this collaboration is that the SIG, working with the NFC Forum, provides developers with even more design options for connecting Bluetooth devices. For those scenarios that make sense, and where both technologies are available, designing with Bluetooth Secure Simple Pairing using NFC should further empower developers to create great consumer experiences."
NFC Forum Application Documents are informative technical documents designed to promote NFC solutions in vertical markets and to foster best practices, by describing proposed solutions based on NFC Forum specifications.
About Bluetooth Wireless Technology
Bluetooth wireless technology is the global wireless standard enabling simple connectivity for a broad range of electronic devices. Version 4.0 featuring Bluetooth low energy technology creates new application opportunities for products within the mobile phone, consumer electronics, PC, automotive, health & wellness, sports & fitness and smart home industries. With nearly two billion devices shipping annually, Bluetooth technology is the only proven wireless solution for developers, product manufacturers, and consumers worldwide. Backed by industry-leading companies, the Bluetooth SIG empowers more than 15,000 member companies to collaborate, innovate and guide Bluetooth wireless technology. For more information, please visit www.bluetooth.com. Bluetooth wireless technology: Simple. Secure. Everywhere.
About Near Field Communication Technology
NFC technology makes life easier and more convenient for consumers around the world by making it simpler to make transactions, exchange digital content, and connect electronic devices with a touch.
A standards-based connectivity technology, NFC harmonizes today's diverse contactless technologies, enabling current and future solutions in areas such as access control, consumer electronics, healthcare, information collection and exchange, loyalty and coupons, payments, and transport.
NFC technology is supported by the world’s leading communication device manufacturers, semiconductor producers, network operators, IT and services companies, and financial services organizations. NFC is compatible with hundreds of millions of contactless cards and readers already deployed worldwide.
About the NFC Forum
The NFC Forum was launched as a non-profit industry association in 2004 by leading mobile communications, semiconductor, and consumer electronics companies. The Forum’s mission is to advance the use of Near Field Communication technology by developing specifications, ensuring interoperability among devices and services, and educating the market about NFC technology. The Forum’s 160+ global member companies currently are developing specifications for a modular NFC device architecture, and protocols for interoperable data exchange and device-independent service delivery, device discovery, and device capability.
The NFC Forum’s Sponsor members, which hold seats on the Board of Directors, include leading players in key industries around the world. The Sponsor members are: Barclaycard, Broadcom Corporation, Intel, INSIDE Secure, MasterCard Worldwide, Microsoft Corp., NEC, Nokia, NTT DOCOMO, Inc., NXP Semiconductors, Renesas Electronics Corporation, Samsung, Sony Corporation, STMicroelectronics, and Visa Inc.
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VeriFone Enters Long-Term Strategic Partnership with NBC Owned Stations


December 19, 2011 08:00 AM Eastern Time 
NBCUniversal to Deliver News, Information and Entertainment to 12,000 Taxis and Thousands of Gas Stations Nationwide
NEW YORK--()--VeriFone Systems, Inc. (NYSE: PAY) and NBC Owned Television Stations, a division of NBCUniversal, today announced a significant long-term strategic and advertising sales agreement. This new partnership, effective January 1, 2012, will deliver audiences across the country access to NBCUniversal’s award-winning news, information and entertainment programming in more than 12,000 taxi cabs as well as at thousands of gas stations and other digital out-of-home platforms in the future. The agreement will also provide advertisers unmatched capabilities to engage consumers interactively through e-commerce, couponing and microsites.
“We are excited about future growth prospects as VeriFone continues to innovate its products and push into new digital out-of-home sectors.”
“NBCUniversal is the perfect strategic fit for us as we extend our payment-enabled media platform beyond TaxiTV into other verticals, including our existing client base of over 60,000 gas stations and more than one million retail installations,” said Bud Waller, Vice Chairman of VeriFone. “We have worked with the NBC-owned stations for the last two years and believe their superior sales performance and innovative programming of new consumer experiences will benefit advertisers and consumers.”
“With VeriFone, we have chosen to partner with the industry leader to deliver best-in-class content and our strong sales capabilities to one of the nation’s largest collection of taxis and gas stations,” said Greg Scholl, President of Local Integrated Media for NBC Owned Television Stations. “We are excited about future growth prospects as VeriFone continues to innovate its products and push into new digital out-of-home sectors.”
At launch, the collaboration will cover taxis in nine markets, including New York, Chicago, Boston, Las Vegas, San Francisco, Washington, D.C. and Miami, and some gas stations, with additional expansion planned. In New York, riders will be able to watch a vast array of NBCUniversal programming on high-resolution screens, including regularly refreshed local news and weather updates from NBC 4 New York and content from NBC Sports Group, NBC News, NBC’s primetime and late-night offerings as well as several of its cable networks and Universal Pictures. An interactive ticker will deliver breaking news updates and headlines throughout the day, enabling riders to choose to access more information right from the interactive television screen. In the future, consumers will be able to download content directly to their smartphones.
With VeriFone’s recent upgrade to its entire fleet of 6,800 NFC-enabled New York taxis – New York’s largest taxi fleet under one digital out-of-home provider – NBC Owned Stations will be able to offer advertisers new and interactive functionality, including the ability for riders to make purchases directly from the taxi screen, simply by swiping their credit card through the system or tapping NFC mobile phones on the system already in place for fare payments. Advertisers will also have the ability to integrate both mobile and social features into their campaigns, track user engagement and enable riders to select from a range of coupons and print them out on new, wider receipts for future redemption. Additionally, they will be able to select the specific daypart or geography they are interested in targeting. Other future enhancements are planned.
The NBC Owned Stations partnership with VeriFone represents a major commitment to its digital out-of-home business, which has been steadily growing over the last several years as advertisers increasingly turn to the NBC Owned Stations division for multi-platform solutions that build on traditional television buys to encompass their strong online and digital out-of-home platforms.
About NBC Owned Television Stations
NBC Owned Television Stations is the division of NBCUniversal that includes 10 local television stations and their digital channels and websites, as well as a group of out-of-home properties and a production company. The 10 stations produce and deliver compelling and unique local news, information and entertainment programming to viewers in the communities they serve, which include New York, Los Angeles, Chicago, Philadelphia, San Francisco Bay Area, Dallas-Fort Worth, Washington, D.C., Miami, San Diego and Connecticut, with a goal of connecting to their audiences anytime and anywhere.
VeriFone Systems, Inc.
VeriFone Systems, Inc. (NYSE: PAY) is a leading global provider of technology that enables electronic payment transactions and value-added services at the point of sale. VeriFone is one of the leading electronic payment solutions brands and is one of the largest providers of electronic payment systems worldwide.
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Wednesday, December 14, 2011

There are now 35 Million NFC handsets in the world


SiliconRepublic.com The year 2011 was a breakthrough year for NFC (near field communications), not only due to the launch of Google Wallet and other new services coming on stream, but the arrival of 35m NFC-compatible handsets, due to grow to 80m in 2012.
There are now 35 Million NFC Headsets
image from SiliconRepublic.com
According to a new report by IMS Research, the number of NFC-enabled phones shipped in 2011 totalled 35m globally. IMS forecasts that significant market events and the enablement of other cellular handsets will drive that number to nearly 80m by the end of 2012.
“After seven or so years of false dawns and frequent disappointment, 2011 has proved to be something of a breakthrough year," said Don Tait, senior analyst at IMS Research.
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Intel Chooses INSIDE Secure to Provide NFC Technology and Products


December 14, 2011 04:00 AM Eastern Time 

INSIDE Secure to Provide NFC Technology and Products to Intel

Technology Transfer and Services Agreements Will Help Accelerate NFC into the Mainstream
Image from NFC Rumors
AIX-EN-PROVENCE, France--()--INSIDE Secure, a leader in semiconductor solutions for secure transactions and digital identity, today announced it has entered into an agreement with Intel Corporation (NASDAQ: INTC) to provide the company with INSIDE’s NFC products and technologies. The agreement marks a significant milestone for INSIDE Secure and the future of the NFC industry, helping move this emerging technology towards full-scale market adoption.
“Working with an industry leader like Intel will play a significant role in the mainstream rollout of NFC.”
The agreement gives Intel access to INSIDE’s software, firmware and core hardware technology for development of future Intel products. In addition, INSIDE will provide Intel’s Mobile Wireless Group with access to scalable NFC solutions based on INSIDE’s MicroRead®, SecuRead® and Open NFC™ products.
“We are very excited to have this opportunity to work alongside Intel in the development of scalable NFC solutions for the industry,” said Charles Walton, chief operating officer for INSIDE Secure. “Working with an industry leader like Intel will play a significant role in the mainstream rollout of NFC.”
“NFC is gaining traction in many markets as one of the most convenient ways to use consumer electronic devices for payments and retail commerce transactions, for access to facilities and information, and a host of other applications,” said Aicha Evans, vice-president and general manager of Intel's Mobile Wireless Group. “We look forward to working with INSIDE to develop and bring to market a range of exciting connectivity solutions for mainstream consumer products that incorporate NFC features.”
A third-generation product that sets a new standard for ease of integration, the MicroRead NFC controller offers a broad range of NFC options and provides the capacity to support multiple secure element types, including SIM, SE or SD card, to support multiple business models. SecuRead integrates INSIDE’s award-winning MicroRead NFC controller with a high-performance secure element and a GlobalPlatform-compliant Java Card™ operating system. Both products are integrated with INSIDE’s Open NFC protocol stack to provide best-of-breed solutions. Winner of the prestigious SESAMES Innovation Award, Open NFC has quickly become recognized as an open solution for NFC enablement on mobile devices, and has received significant industry support from a broad array of participants in the NFC ecosystem.
About INSIDE Secure
INSIDE Secure is a leading designer, developer and supplier of semiconductors, embedded software and platforms for secure transactions and digital security. INSIDE mobile NFC, secure payment, and digital security products provide security for a wide range of information processing, storage and transmission applications. The company’s customers are found in a wide range of markets including mobile payment, identification documents, access control, transit, electronic device manufacturing, pay television and mobile service operators. For more information visit http://www.insidesecure.com.
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What’s NOT Going to Happen in 2012, According to ABI Research


NEW YORK--()--As 2011 comes to a close, ABI Research is back again for its seventh consecutive edition of “What’s NOT Going to Happen.” Instead of trying to predict what will unfold in the next 12 months, ABI Research’s analysts are traveling off the beaten path to provide their best insight on all of the progress we will not be making this coming year.

“What’s NOT Going to Happen in 2012”
2011 proved to be a turbulent year for the global economy. Although the economic downturn is reported to be officially over, the global economy still sits on shaky and uncertain ground.
With this in mind, predicting exactly what 2012 will bring seems difficult. ABI Research’s analysts, however, are a little more sure about what exactly we won’t be seeing from the technology sector in 2012. From mobile devices and apps, gaming and 3D, LTE and WiMAX, the connected car and hybrids, and much more, our analysts will take a stab at some of the questions on our minds as we head into 2012:
Will anyone stop Apple from bullying operators?
Will RIM pull its ailing tablet business from the market?
Will 2012 be the year of the smart city?
Will LTE finally take the lead in 2012?
What’s the prognosis for NFC?
How will the home automation market shake out?
ABI Research’s “What’s NOT Going to Happen in 2012” provides an informative, decisive, and occasionally humorous read on our analysts’ expert opinions for 2012.
To download the white paper in Adobe PDF format, please go to “What’s NOT Going to Happen in 2012” (http://www.abiresearch.com/news/whitepaperDL.jsp?id=61) and click on the “Download Here” link.
Journalists wishing to discuss any of the topics it contains with our analysts: please contact Christine Gallen at 516-624-2542 or via the form on our website (http://www.abiresearch.com/journalistrequest.jsp).
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 40+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
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ROAM Data Releases G3X...Mobile Card Reader with 3 Times the Coverage of Square


December 13, 2011 10:28 AM Eastern Time 

ROAM Data Launches Newest Secure Mobile Card Reader with Three Times More Device Coverage Than All Competitors Combined

ROAM’S G3X Secure Mobile Reader Boasts Unmatched Device Compatibility and Reliability, to help Merchant Service Providers deliver powerful mobile POS solutions with the Lowest Cost of Ownership
BOSTON--()--ROAM Data, the company behind most of the encrypted mobile card readers shipped in the past year, and the leading mCommerce platform-as-a-service provider, announced today that it has launched its latest secure mobile card reader,the G3X. The G3X is ROAM’s third generation mobile reader and their best to date, it supports hundreds of devices, from iOS, Android and Blackberry, to PCs and Macs, covering three times more devices than all other competing readers combined. This enables Merchant Service Providers to compete with the best technology for a whole new segment of mobile merchants and small merchants previously untapped, a market that companies like Square are aggressively pursuing.
“We are technology geeks that really know about mobile and payments and how that intersection can deliver new value to merchants and consumers. Our goal is to build the most advanced, cost effective, and secure solutions for our customers to win market share today and stay ahead tomorrow.”
“We are committed to providing our partners with industry leading mobile commerce solutions, the new G3X is the latest product in our pipeline of products to come, which includes NFC and EMV readers for 2012, and a suite of mobile commerce solutions from mobile checkout, to mobile offers to mobile wallet,” said Will Graylin, CEO and Founder of ROAM Data. “We are technology geeks that really know about mobile and payments and how that intersection can deliver new value to merchants and consumers. Our goal is to build the most advanced, cost effective, and secure solutions for our customers to win market share today and stay ahead tomorrow.”

ROAM Data’s mobile card readers have been chosen by more Merchant Service Providers than any other based on its quality, security and compatibility resulting in the lowest Total Cost of Ownership (TCO). The G3X represents even lower TCO because its increased device compatibility means more signups with the same marketing spend, lower customer service cost, and lower reader cost based on ROAM’s high production volume. ROAM has sold the highest number of encrypted mobile readers in the world in 2011 with more than 400,000 units to its growing list of customers including companies like Intuit, North American Bankcard, Sage Payments, NPC, Total Merchant Services, First Data, Chase Paymentech, Global Payments and others. ROAM’s clear leadership position in the market has just gotten stronger with the launch of the G3X.
About ROAM Data
ROAM Data is the leading mCommerce Platform-as-a-Service (PaaS) provider extending both physical Point of Sales (POS) and eCommerce solutions to the mobile environment, to help merchants win customer spend and loyalty. ROAM’s platform includes software, hardware, & services, from payment applications to peripherals, and from end-to-end security and payment gateway, to boarding and support services, as well as development tools that enable both turnkey or custom mobile commerce solutions for our Merchant Service Provider partners. Our partners can white-label our full solution in weeks, or brand components such as our readers to use a-la-carte to fit their existing applications.
Examples of ROAM applications include ROAMpay, that turns merchants’ mobile devices into secure POS terminals to accept payment anywhere; ROAMcheckout for fast & secure mobile app and ad purchases; ROAMoffers and ROAMwallet, that enables merchants to deliver compelling and actionable offers to their consumers. ROAM also provides a set of tools (APIs, SDK, IDE) for developers to build their own mobile POS or eCommerce apps on ROAM’s platform.
Visit us: www.roamdata.com.
Check out the G3X for yourself: http://www.roamdata.com/roampay/us
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