Despite Slew of New Payment Apps, Credit-Card Companies Preferred Over Tech Brands to Handle Transactions
Read more at: AdAge
Ask consumers whom they trust to handle mobile payments, and the answer is pretty clear: the same brands they currently trust with payments today -- namely credit-card companies such as Visa, American Express and Mastercard, according to a study by Ogilvy & Mather.
Data is based on Ogilvy & Mather's Mobile Shopper survey. Five hundred U.S. online users selected as many brands as they wanted upon being asked, Who would you trust with mobile payments?
That means incumbents have a big advantage as the fight for the mobile wallet heats up, even as giants with great consumer brands such as , Google and eBay get into the market.