NFC, Digital Wallets, And The Future Of Payments - Forrester

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NFC, Digital Wallets, And The Future Of Payments - Forrester ... "The key long-term driver for NFC technology is that it can enable many new product and service experiences beyond just mobile contactless payments. Editors note: I agree that NFC is much more than payments and I maintain that the most important aspect of NFC is going to be authentication.  We just saw Apple buy AuthenTec for that "very reason."  So, who will win the Authentication battle?  Might I suggest that NFC Data, holder of the V-SIM Patent (which covers ANY authentication done "outside the SIM card") recognized that NOTHING happens without first authenticating the user.  After all, NFC opens a lot of doors and the key to opening said doors relies on authentication...  See more on the V-SIM Patent below: www.forrester.com/NFC+Digital+Wallets.../-/E-PRE3884

FOR EBUSINESS & CHANNEL STRATEGY PROFESSIONALS

MOBILE TECHNOLOGIES THAT DRIVE SALES

Tools And Technology: The Mobile eBusiness Playbook

by Julie A. Ask, Jeffrey S. Hammond

with Patti Freeman Evans, Douglas Roberge

• August 10, 2012
• Downloads: 152
• Rating:

Tags: Multichannel Customer Experience, Short Messaging Service, Mobile Application Development, Customer Experience Management, Mobile Channel for Consumers, Mobile Services...(More)

WHY READ THIS REPORT

New phone features and capabilities are cropping up seemingly by the day. At the same time, this fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and customers every day. New use cases seem to be limited only by the ability to think them up. Thus, navigating the landscape of mobile technologies and the vendors that serve them is and will be challenging in the near term. While keeping in mind the strategic approach to incorporating mobile into a broader customer engagement strategy, eBusiness professionals must weigh the appropriateness of any technology based on its fit to the objectives outlined for target customers. This report outlines the tools and technologies for eBusiness and channel strategy executives working on their mobile eBusiness strategy and is designed to provide guidance in the use of mobile technologies to increase customer value. This report is an update to the report of the same name originally published on May 16, 2012.

Keywords: mobile,mobile technology, applications, apps, mobile Web, mobile messaging, SMS, MMS, 2D bar codes, context, augmented reality, Near Field Communications, NFC, mCommerce,mobile marketing, mobile banking