VeriFone Announces PAYMEDIA Solutions for Small to Medium-Sized Merchants

May 10, 2011 08:00 AM Eastern Daylight Time 

Transforms the Point-of-Sale into the Intelligent Checkout with Infrastructure, Systems and Services to Integrate Payment with New Media and Online Services

ETA 2011 Annual Meeting & Expo

Booth #202

SAN DIEGO--(BUSINESS WIRE)--VeriFone Systems, Inc. (NYSE: PAY), today announced PAYMEDIA Solutions, a comprehensive, subscription-based offering that provides small to medium-sized merchants with payment solutions and access to payment-enabled media at the checkout counter, including the integration of online services such as digital couponing, loyalty, location-based social media and value-added services.

“PAYMEDIA ensures merchants can meet the rapidly evolving needs of media-savvy consumers and take advantage of the latest systems, including NFC-capable payment acceptance, without risking upfront investments.”

As a turnkey solution, PAYMEDIA represents an expansive portfolio of systems, infrastructure and services with which ISOs, acquirers and other resellers can equip merchants with a true “intelligent checkout” capability that integrates traditional payment with discounts, rewards and coupons. A monthly subscription-based pricing model eliminates upfront hardware costs and ensures compatibility with new capabilities and services as they become available.

PAYMEDIA builds on VeriFone’s PAYware Connect intelligent gateway services to integrate traditional payment authorization with non-traditional payment-enabled media and services that accommodate consumer mobile phones. VeriShield Total Protect, Secured by RSA, provides an end-to-end encryption and tokenization solution to alleviate PCI compliance issues.

“VeriFone created a complete payment-enabled digital media ecosystem that brings the full potential of online payment-oriented and social media services to the offline retail counter,” said Paul Rasori, VeriFone senior vice president of marketing. “PAYMEDIA ensures merchants can meet the rapidly evolving needs of media-savvy consumers and take advantage of the latest systems, including NFC-capable payment acceptance, without risking upfront investments.”

PAYMEDIA encompasses payment acceptance systems, intelligent gateway services, and managed services that include end-to-end security and automated software updates. It integrates traditional payment services such as credit and debit, with emerging alternative payments and online payment-enabled media and services. Additionally, ISOs and acquirers can take advantage of sophisticated online tools such as automatic compliance updates, on-demand terminal status reporting, and real-time merchant attrition alerts.

“Our reseller partners can provide complete integrated solutions that drive consumers into merchants’ stores and by enticing them with rapidly evolving value-added services,” Rasori said. “With PAYMEDIA, resellers can transform their sales operations into a recurring revenue business model that fosters long-term services-oriented relationships with merchants.”

VeriFone has established partnerships to bring the services of MocaPay and vPromos to the retail checkout through PAYMEDIA and will announce additional services throughout the year. PAYMEDIA will be available beginning in June through select resellers including the following:

• Bankcard USA
• EVO
• Electronic Merchant Systems
• Franchise Payment Network
• Pivotal Payments
• U.S. Merchant Services
• U.S. Merchant Systems
• Vantage Card
• Veracity Payments

Additional Resources: www.paymedia.com/smb

About VeriFone Systems, Inc. (www.verifone.com)

VeriFone Systems, Inc. (“VeriFone”) (NYSE: PAY) is the global leader in secure electronic payment solutions. VeriFone provides expertise, solutions and services that add value to the point of sale with merchant-operated, consumer-facing and self-service payment systems for the financial, retail, hospitality, petroleum, government and healthcare vertical markets. VeriFone solutions are designed to meet the needs of merchants, processors and acquirers in developed and emerging economies worldwide.

Contacts

VeriFone Media Relations
Editorial Contact:
Pete Bartolik, 508-283-4112
pete_bartolik@verifone.com

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Postec Builds Partnership with Mocapay to Deliver Mobile Loyalty and Gift Programs to Diverse Group of Retailers

Mocapay Mobile Suite Expands Reach into the Channel Market

DENVER--(BUSINESS WIRE)--In today’s economic climate, retailers must find relevant and creative ways to engage their consumers in and out of the store. Today, Mocapay has announced a strategic partnership with Postec, Inc., a premier independent provider of custom point-of-sale solutions and award-winning support services, to mobile-enable gifting and loyalty programs for their customers. For the first time, merchants using Postec will be able to connect with their consumers in a completely new way. By using Mocapay’s mobile suite, merchants are able to launch mobile payments and deliver promotional offers before, during and after encounters in the store allowing for ongoing engagement with their customer.

“Retailers that are not developing a strong mobile marketing strategy are going to miss the boat. Our partnership with Mocapay is the perfect marriage combining Mocapay’s software-based point-of-sale technology with our solid customer support strategy”

“Retailers that are not developing a strong mobile marketing strategy are going to miss the boat. Our partnership with Mocapay is the perfect marriage combining Mocapay’s software-based point-of-sale technology with our solid customer support strategy,” said Sam Reynolds, executive vice president, Postec. “point-of-sale equipment is a very serious investment for our clients, and the beauty of Mocapay’s solution is that it is based on Software-as-a-Service (SaaS) technology so it can be uploaded quickly and cost-effectively to any existing point-of-sale system. More and more retailers are harnessing the mobile channel as an additional revenue stream to expand their brand and retain fickle customers.”

Postec will use Mocapay’s mobile suite – mMarketing, mLoyalty, and mGift – allowing its retail customers to leverage the mobile channel and support existing marketing and sales strategies. Mocapay is the industry’s only patented, secure, mobile payments solution that conducts transactions in a multichannel environment; it enables secure, hardware infrastructure agnostic, mobile payments regardless of tender type and transaction location. The tokenization architecture ensures every mobile payment transaction is executed simply and securely with a one-time use and perishable authorization code.

Merchants using Postec’s point-of-sale equipment can leverage the Mocapay mobile suite to allow customers to find the nearest store location, pay using their mobile phone, view transaction history and check account balance, and reload their mobile accounts while on the go. Retailers will be able to send promotional messages and coupons nationally or regionally to customers or even to consumers at specific stores. Additionally, customers will be able to participate in mobile gifting, enabling people to send digital gifts from their mobile phones to friends and family. Tapping a wide range of retailers from stadiums to resorts, Mocapay’s mobile suite will deliver a comprehensive mobile marketing solution for Postec’s customers that can be scaled up or down and tailored for individual retailer needs.

“Our partnership with Postec emphasizes our commitment to expanding our reach into the channel market and providing our partners with an end-to-end mobile suite for retailers of every size,” said Kevin Grieve, CEO, Mocapay. “We are excited to be working with a partner such as Postec which demonstrates the sophistication and versatility of the Mocapay platform. Through this partnership, Postec is able to take advantage of the Mocapay solution to deliver value to new and existing customers with ease. We have had a tremendous adoption rate with our mobile suite and we believe that this strategic relationship will be a great success.”

About Mocapay

Mocapay is a mobile experience platform for innovative merchants that offers an integrated marketing and sales solution to enhance the lifetime value of a customer. The platform addresses these merchants’ need for a new channel that will broaden their loyalty and gift programs by mobilizing sales and marketing to reach customers anytime, not just at the point of sale, encourage purchases and build a stronger brand affinity. Based in Denver, Mocapay is a privately held, venture funded company founded in 2006. For more information, visit www.mocapay.com.

About Postec

Postec, Inc. is a premier independent provider of custom POS solutions and award-winning support services. Offering top-of-the-line hardware and software, custom-designed solutions and the best support system in the industry, POSTEC delivers unrivaled value to its customers. POSTEC operates out of 4 regional offices in Atlanta, GA, Charlotte, NC, Greenville, SC, and Knoxville, TN, delivering professional 24/7 service and support via a secure remote access network. Its customers span a range of segments including restaurants, stadiums and parks, hotel and lodging, resorts, and retail. For more information and to contact POSTEC, visit www.postec.com.

Contacts

104 West Partners for Mocapay

Johanna Erickson, 720-341-4618

Johanna . Erickson@104west .com

Permalink: http://www.businesswire.com/news/home/20100609005427/en/Postec-Builds-Partnership-Mocapay-Deliver-Mobile-Loyalty

Postec Builds Partnership with Mocapay to Deliver Mobile Loyalty and Gift Programs to Diverse Group of Retailers

Mocapay Mobile Suite Expands Reach into the Channel Market

DENVER--(BUSINESS WIRE)--In today’s economic climate, retailers must find relevant and creative ways to engage their consumers in and out of the store. Today, Mocapay has announced a strategic partnership with Postec, Inc., a premier independent provider of custom point-of-sale solutions and award-winning support services, to mobile-enable gifting and loyalty programs for their customers. For the first time, merchants using Postec will be able to connect with their consumers in a completely new way. By using Mocapay’s mobile suite, merchants are able to launch mobile payments and deliver promotional offers before, during and after encounters in the store allowing for ongoing engagement with their customer.

“Retailers that are not developing a strong mobile marketing strategy are going to miss the boat. Our partnership with Mocapay is the perfect marriage combining Mocapay’s software-based point-of-sale technology with our solid customer support strategy”

“Retailers that are not developing a strong mobile marketing strategy are going to miss the boat. Our partnership with Mocapay is the perfect marriage combining Mocapay’s software-based point-of-sale technology with our solid customer support strategy,” said Sam Reynolds, executive vice president, Postec. “point-of-sale equipment is a very serious investment for our clients, and the beauty of Mocapay’s solution is that it is based on Software-as-a-Service (SaaS) technology so it can be uploaded quickly and cost-effectively to any existing point-of-sale system. More and more retailers are harnessing the mobile channel as an additional revenue stream to expand their brand and retain fickle customers.”

Postec will use Mocapay’s mobile suite – mMarketing, mLoyalty, and mGift – allowing its retail customers to leverage the mobile channel and support existing marketing and sales strategies. Mocapay is the industry’s only patented, secure, mobile payments solution that conducts transactions in a multichannel environment; it enables secure, hardware infrastructure agnostic, mobile payments regardless of tender type and transaction location. The tokenization architecture ensures every mobile payment transaction is executed simply and securely with a one-time use and perishable authorization code.

Merchants using Postec’s point-of-sale equipment can leverage the Mocapay mobile suite to allow customers to find the nearest store location, pay using their mobile phone, view transaction history and check account balance, and reload their mobile accounts while on the go. Retailers will be able to send promotional messages and coupons nationally or regionally to customers or even to consumers at specific stores. Additionally, customers will be able to participate in mobile gifting, enabling people to send digital gifts from their mobile phones to friends and family. Tapping a wide range of retailers from stadiums to resorts, Mocapay’s mobile suite will deliver a comprehensive mobile marketing solution for Postec’s customers that can be scaled up or down and tailored for individual retailer needs.

“Our partnership with Postec emphasizes our commitment to expanding our reach into the channel market and providing our partners with an end-to-end mobile suite for retailers of every size,” said Kevin Grieve, CEO, Mocapay. “We are excited to be working with a partner such as Postec which demonstrates the sophistication and versatility of the Mocapay platform. Through this partnership, Postec is able to take advantage of the Mocapay solution to deliver value to new and existing customers with ease. We have had a tremendous adoption rate with our mobile suite and we believe that this strategic relationship will be a great success.”

About Mocapay

Mocapay is a mobile experience platform for innovative merchants that offers an integrated marketing and sales solution to enhance the lifetime value of a customer. The platform addresses these merchants’ need for a new channel that will broaden their loyalty and gift programs by mobilizing sales and marketing to reach customers anytime, not just at the point of sale, encourage purchases and build a stronger brand affinity. Based in Denver, Mocapay is a privately held, venture funded company founded in 2006. For more information, visit www.mocapay.com.

About Postec

Postec, Inc. is a premier independent provider of custom POS solutions and award-winning support services. Offering top-of-the-line hardware and software, custom-designed solutions and the best support system in the industry, POSTEC delivers unrivaled value to its customers. POSTEC operates out of 4 regional offices in Atlanta, GA, Charlotte, NC, Greenville, SC, and Knoxville, TN, delivering professional 24/7 service and support via a secure remote access network. Its customers span a range of segments including restaurants, stadiums and parks, hotel and lodging, resorts, and retail. For more information and to contact POSTEC, visit www.postec.com.

Contacts

104 West Partners for Mocapay

Johanna Erickson, 720-341-4618

Johanna . Erickson@104west .com

Permalink: http://www.businesswire.com/news/home/20100609005427/en/Postec-Builds-Partnership-Mocapay-Deliver-Mobile-Loyalty

Full Cycle Leverages the Mocapay Platform to Deliver Complete Mobile Experience

Specialty Retailer Integrates Mobile Marketing and Secure Mobile Payments to Enhance Marketing and Sales Efforts

DENVER--(BUSINESS WIRE)--Mocapay, a mobile experience platform, today announced a strategic partnership with Full Cycle, a Boulder-based retailer specializing in high-end bicycles. The partnership will allow Full Cycle to leverage the Mocapay platform to tap into the growing mobile channel to enhance its marketing and sales efforts and deliver a complete mobile experience to its customers.

“Working with Mocapay not only enables Full Cycle to enhance our customers experience but we will be able to personalize our marketing efforts in a more targeted manner, ultimately to increase sales.”

Full Cycle will work with Mocapay to complement its marketing program by mobile-enabling its existing gift card program. Mocapay’s embedded marketing engine will be used to deliver targeted mobile offers to customers. Mobile campaigns can be directed to all customers throughout Colorado or targeted to specific store locations. Using the customized Mocapay Dashboard, Full Cycle can monitor the effectiveness of individual campaigns in real time.

Mocapay’s Software-as-a-Service (SaaS) technology also enables Full Cycle to integrate secure mobile payments into its point-of-sale (POS), enabling its customers to conduct mobile transactions. Mocapay offers the only mobile payment solution that secures mobile transactions through multifactor authentication to ensure security measures implemented in plastic gift card and loyalty programs are not degraded with the introduction of the mobile form factor. The platform’s token-based architecture provides dynamic one-time use perishable codes at the transaction-level, increasing the level of security.

“Our customers are on the go and rely on their mobile devices for several things. We want to make it easy for them to connect with us and make our services readily available, going mobile helps accomplish this,” said Kaj Gronholm co-owner of Full Cycle. “Working with Mocapay not only enables Full Cycle to enhance our customers experience but we will be able to personalize our marketing efforts in a more targeted manner, ultimately to increase sales.”

Through the partnership, Full Cycle mobile account holders will be able to conduct mobile transactions at the point-of-sale, access their account balance and transaction history, and reload their Full Cycle account, all from their mobile phone.

“Our platform leverages the unique benefits of mobile so any type of retailer can a deliver a complete mobile experience to their customers while enhancing sales and marketing efforts,” said Kevin Grieve, CEO, Mocapay. “The relationship with Full Cycle demonstrates just how versatile the platform is and how a wide array of industry verticals can leverage it for their own needs.”

About Mocapay

Mocapay is an end-to-end, mobile payments and experience platform for innovative issuers. The platform addresses merchants’ need for a new channel that will broaden their loyalty and gift programs by mobilizing sales and marketing to reach customers anytime, not just at the point of sale, encourage purchases and build a stronger brand affinity. For innovative financial institution issuers, Mocapay reduces the implementation time, support complexity and costs associated with secure mobile payments increasing and accelerating consumer and merchant adoption. As a Software-as-a-Service technology, the platform does not require point-of-sale hardware upgrades; merchants can maintain their investments in their POS equipment. Based in Denver, Mocapay is a privately held, venture funded company founded in 2006. For more information, visit www.mocapay.com.

About Full Cycle

At Full Cycle, we love bikes, and want to inspire you to ride more often. We are one of the largest bicycle retailers in the USA and we are proud to be the largest dealer of Giant bicycles. Whether you're into racing on road or trail, recreational riding, commuting, and just about anything in-between, Full Cycle has the resources, expertise, and passion to get you riding. Full Cycle has three retail locations -- two in Boulder, Colo., and one in Fort Collins, Colo. -- featuring world class service, an expert sales team, rentals, demos, classes, group rides and more. Full Cycle also has an online store. For more information, visit http://fullcyclebikes.com.

Contacts

104 West Partners

Elaine Schoch, 720-407-6064

Elaine . Schoch @ 104west .com

Permalink: http://www.businesswire.com/news/home/20100524005358/en/Full-Cycle-Leverages-Mocapay-Platform-Deliver-Complete

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Full Cycle Leverages the Mocapay Platform to Deliver Complete Mobile Experience

Specialty Retailer Integrates Mobile Marketing and Secure Mobile Payments to Enhance Marketing and Sales Efforts

DENVER--(BUSINESS WIRE)--Mocapay, a mobile experience platform, today announced a strategic partnership with Full Cycle, a Boulder-based retailer specializing in high-end bicycles. The partnership will allow Full Cycle to leverage the Mocapay platform to tap into the growing mobile channel to enhance its marketing and sales efforts and deliver a complete mobile experience to its customers.

“Working with Mocapay not only enables Full Cycle to enhance our customers experience but we will be able to personalize our marketing efforts in a more targeted manner, ultimately to increase sales.”

Full Cycle will work with Mocapay to complement its marketing program by mobile-enabling its existing gift card program. Mocapay’s embedded marketing engine will be used to deliver targeted mobile offers to customers. Mobile campaigns can be directed to all customers throughout Colorado or targeted to specific store locations. Using the customized Mocapay Dashboard, Full Cycle can monitor the effectiveness of individual campaigns in real time.

Mocapay’s Software-as-a-Service (SaaS) technology also enables Full Cycle to integrate secure mobile payments into its point-of-sale (POS), enabling its customers to conduct mobile transactions. Mocapay offers the only mobile payment solution that secures mobile transactions through multifactor authentication to ensure security measures implemented in plastic gift card and loyalty programs are not degraded with the introduction of the mobile form factor. The platform’s token-based architecture provides dynamic one-time use perishable codes at the transaction-level, increasing the level of security.

“Our customers are on the go and rely on their mobile devices for several things. We want to make it easy for them to connect with us and make our services readily available, going mobile helps accomplish this,” said Kaj Gronholm co-owner of Full Cycle. “Working with Mocapay not only enables Full Cycle to enhance our customers experience but we will be able to personalize our marketing efforts in a more targeted manner, ultimately to increase sales.”

Through the partnership, Full Cycle mobile account holders will be able to conduct mobile transactions at the point-of-sale, access their account balance and transaction history, and reload their Full Cycle account, all from their mobile phone.

“Our platform leverages the unique benefits of mobile so any type of retailer can a deliver a complete mobile experience to their customers while enhancing sales and marketing efforts,” said Kevin Grieve, CEO, Mocapay. “The relationship with Full Cycle demonstrates just how versatile the platform is and how a wide array of industry verticals can leverage it for their own needs.”

About Mocapay

Mocapay is an end-to-end, mobile payments and experience platform for innovative issuers. The platform addresses merchants’ need for a new channel that will broaden their loyalty and gift programs by mobilizing sales and marketing to reach customers anytime, not just at the point of sale, encourage purchases and build a stronger brand affinity. For innovative financial institution issuers, Mocapay reduces the implementation time, support complexity and costs associated with secure mobile payments increasing and accelerating consumer and merchant adoption. As a Software-as-a-Service technology, the platform does not require point-of-sale hardware upgrades; merchants can maintain their investments in their POS equipment. Based in Denver, Mocapay is a privately held, venture funded company founded in 2006. For more information, visit www.mocapay.com.

About Full Cycle

At Full Cycle, we love bikes, and want to inspire you to ride more often. We are one of the largest bicycle retailers in the USA and we are proud to be the largest dealer of Giant bicycles. Whether you're into racing on road or trail, recreational riding, commuting, and just about anything in-between, Full Cycle has the resources, expertise, and passion to get you riding. Full Cycle has three retail locations -- two in Boulder, Colo., and one in Fort Collins, Colo. -- featuring world class service, an expert sales team, rentals, demos, classes, group rides and more. Full Cycle also has an online store. For more information, visit http://fullcyclebikes.com.

Contacts

104 West Partners

Elaine Schoch, 720-407-6064

Elaine . Schoch @ 104west .com

Permalink: http://www.businesswire.com/news/home/20100524005358/en/Full-Cycle-Leverages-Mocapay-Platform-Deliver-Complete

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New York State Restaurant Association Selects Mocapay as Its Official Mobile Marketing Provider

DENVER--(BUSINESS WIRE)--The New York State Restaurant Association (NYSRA), one of the nation’s largest restaurant associations, has selected Mocapay as its official mobile marketing provider and will start with a pilot program for the New York City Chapter.

“Mobile is becoming one of the restaurant industry’s more effective tools to communicate with customers and drive traffic to restaurants”

NYSRA will leverage the embedded marketing engine within Mocapay’s mobile platform to generate and distribute targeted mobile marketing campaigns for the New York City Chapter to inform its members about pertinent legislative issues, industry news, seminar and event updates and additional relevant information.

“Mobile is becoming one of the restaurant industry’s more effective tools to communicate with customers and drive traffic to restaurants,” said Andrew Rigie, director of operations, Greater New York City Chapters, NYSRA. “Our relationship with Mocapay reinforces the trend the industry is seeing regarding the need to adopt and integrate mobile technologies including mobile marketing campaigns to support customer acquisition and retention.”

Mocapay will provide NYSRA detailed campaign analytics including full customization of campaigns and promotions through an organization specific dashboard. The dashboard platform provides tools that allow NYSRA to build targeted campaigns and monitor real-time feedback to help track the effectiveness of specific campaigns.

“As a resource to more than 8,000 members, the New York State Restaurant Association provides its members insight on best practices and services related to the industry. This partnership supports the readiness of the restaurant industry to utilize mobile technology in providing a new channel for sales and marketing,” said Kevin Grieve, CEO, Mocapay.

In addition to the embedded marketing engine, the Mocapay mobile experience platform offers the only mobile solution in the marketplace that enables a secure, patented mobile payments solution. Mocapay offers its end-to-end mobile platform solution to merchant issuers of closed-loop loyalty, gift, and private-label credit, as well as financial institutions that issue open-loop prepaid, debit, and credit.

About Mocapay

Mocapay is an end-to-end, mobile payments and experience platform for innovative issuers. The platform addresses merchants’ need for a new channel that will broaden their loyalty and gift programs by mobilizing sales and marketing to reach customers anytime, not just at the point of sale, encourage purchases and build a stronger brand affinity. For innovative financial institution issuers, Mocapay reduces the implementation time, support complexity and costs associated with secure mobile payments increasing and accelerating consumer and merchant adoption. Based in Denver, Mocapay is a privately held, venture funded company founded in 2006. For more information, visit www.mocapay.com.

Contacts

104 West Partners

Elaine Schoch, 720-407-6064

Elaine . Schoch @ 104west .com

Permalink: http://www.businesswire.com/news/home/20100518005415/en/York-State-Restaurant-Association-Selects-Mocapay-Official

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New York State Restaurant Association Selects Mocapay as Its Official Mobile Marketing Provider

DENVER--(BUSINESS WIRE)--The New York State Restaurant Association (NYSRA), one of the nation’s largest restaurant associations, has selected Mocapay as its official mobile marketing provider and will start with a pilot program for the New York City Chapter.

“Mobile is becoming one of the restaurant industry’s more effective tools to communicate with customers and drive traffic to restaurants”

NYSRA will leverage the embedded marketing engine within Mocapay’s mobile platform to generate and distribute targeted mobile marketing campaigns for the New York City Chapter to inform its members about pertinent legislative issues, industry news, seminar and event updates and additional relevant information.

“Mobile is becoming one of the restaurant industry’s more effective tools to communicate with customers and drive traffic to restaurants,” said Andrew Rigie, director of operations, Greater New York City Chapters, NYSRA. “Our relationship with Mocapay reinforces the trend the industry is seeing regarding the need to adopt and integrate mobile technologies including mobile marketing campaigns to support customer acquisition and retention.”

Mocapay will provide NYSRA detailed campaign analytics including full customization of campaigns and promotions through an organization specific dashboard. The dashboard platform provides tools that allow NYSRA to build targeted campaigns and monitor real-time feedback to help track the effectiveness of specific campaigns.

“As a resource to more than 8,000 members, the New York State Restaurant Association provides its members insight on best practices and services related to the industry. This partnership supports the readiness of the restaurant industry to utilize mobile technology in providing a new channel for sales and marketing,” said Kevin Grieve, CEO, Mocapay.

In addition to the embedded marketing engine, the Mocapay mobile experience platform offers the only mobile solution in the marketplace that enables a secure, patented mobile payments solution. Mocapay offers its end-to-end mobile platform solution to merchant issuers of closed-loop loyalty, gift, and private-label credit, as well as financial institutions that issue open-loop prepaid, debit, and credit.

About Mocapay

Mocapay is an end-to-end, mobile payments and experience platform for innovative issuers. The platform addresses merchants’ need for a new channel that will broaden their loyalty and gift programs by mobilizing sales and marketing to reach customers anytime, not just at the point of sale, encourage purchases and build a stronger brand affinity. For innovative financial institution issuers, Mocapay reduces the implementation time, support complexity and costs associated with secure mobile payments increasing and accelerating consumer and merchant adoption. Based in Denver, Mocapay is a privately held, venture funded company founded in 2006. For more information, visit www.mocapay.com.

Contacts

104 West Partners

Elaine Schoch, 720-407-6064

Elaine . Schoch @ 104west .com

Permalink: http://www.businesswire.com/news/home/20100518005415/en/York-State-Restaurant-Association-Selects-Mocapay-Official

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Mocapay Appoints New Head of National Sales

DENVER--(BUSINESS WIRE)--Mocapay, a mobile experience platform, today announces the appointment of Marilyn Benson as SVP national sales. In this position, Benson will lead the Mocapay sales teams to bring Mocapay’s mobile-enabled marketing, gift, loyalty, and coupon solutions to national merchants.

“She will play a vital role in bringing innovative merchants a mobile sales and marketing solution.”

“After two years of rigorous market tests, Mocapay has seen strong merchant results and consumer demand for mobile access to merchant-branded programs. Merchants benefit from the addition of a cost-effective mobile channel while consumers no longer need to carry plastic to participate in merchants’ gift and loyalty programs. Consumers can receive real-time offers, direct to their mobile phone for immediate redemption and merchants can track marketing ROI down to the individual consumer. As we expand our footprint to regional and national merchants, Marilyn will bring a wealth of experience to support our growth,” said Kevin Grieve, CEO, Mocapay. “She will play a vital role in bringing innovative merchants a mobile sales and marketing solution.”

Benson’s experience in the payment and loyalty industry spans over 25 years with Fortune 500 companies. She was an executive vice president at Citicorp Diners Club where she successfully tripled the acceptance network to 1.7 million merchants. During that period, she led her team to deliver travel partners participation in the Club Rewards loyalty program, resulting in winning theFreddie Award for “Best Card Program” for nine consecutive years. Prior to that, she held senior management sales and marketing positions at American Express. Benson currently sits on the Board of Trustees for the National Restaurant Educational Foundation.

About Mocapay

Mocapay is an end-to-end, mobile payments and experience platform for innovative issuers. The platform addresses merchants’ need for a new channel that will broaden their loyalty and gift programs by mobilizing sales and marketing to reach customers anytime, not just at the point of sale, encourage purchases and build a stronger brand affinity. For innovative financial institution issuers, Mocapay reduces the implementation time, support complexity and costs associated with secure mobile payments increasing and accelerating consumer and merchant adoption. Based in Denver, Mocapay is a privately held, venture funded company founded in 2006. For more information, visit www.mocapay.com.

Mocapay Appoints New Head of National Sales

DENVER--(BUSINESS WIRE)--Mocapay, a mobile experience platform, today announces the appointment of Marilyn Benson as SVP national sales. In this position, Benson will lead the Mocapay sales teams to bring Mocapay’s mobile-enabled marketing, gift, loyalty, and coupon solutions to national merchants.

“She will play a vital role in bringing innovative merchants a mobile sales and marketing solution.”

“After two years of rigorous market tests, Mocapay has seen strong merchant results and consumer demand for mobile access to merchant-branded programs. Merchants benefit from the addition of a cost-effective mobile channel while consumers no longer need to carry plastic to participate in merchants’ gift and loyalty programs. Consumers can receive real-time offers, direct to their mobile phone for immediate redemption and merchants can track marketing ROI down to the individual consumer. As we expand our footprint to regional and national merchants, Marilyn will bring a wealth of experience to support our growth,” said Kevin Grieve, CEO, Mocapay. “She will play a vital role in bringing innovative merchants a mobile sales and marketing solution.”

Benson’s experience in the payment and loyalty industry spans over 25 years with Fortune 500 companies. She was an executive vice president at Citicorp Diners Club where she successfully tripled the acceptance network to 1.7 million merchants. During that period, she led her team to deliver travel partners participation in the Club Rewards loyalty program, resulting in winning theFreddie Award for “Best Card Program” for nine consecutive years. Prior to that, she held senior management sales and marketing positions at American Express. Benson currently sits on the Board of Trustees for the National Restaurant Educational Foundation.

About Mocapay

Mocapay is an end-to-end, mobile payments and experience platform for innovative issuers. The platform addresses merchants’ need for a new channel that will broaden their loyalty and gift programs by mobilizing sales and marketing to reach customers anytime, not just at the point of sale, encourage purchases and build a stronger brand affinity. For innovative financial institution issuers, Mocapay reduces the implementation time, support complexity and costs associated with secure mobile payments increasing and accelerating consumer and merchant adoption. Based in Denver, Mocapay is a privately held, venture funded company founded in 2006. For more information, visit www.mocapay.com.