eBillMe Provides New Data for E-tailers on Walk-in Consumers

New Data on Walk-in Consumers Uncovers New Demographics for E-tailers

eBillme Examines the Demographic of Consumers Who Shop Online and Pay at Walk-in Locations

RYE BROOK, N.Y.--(BUSINESS WIRE)--Over half of all customers that shopped online and paid at a walk-in location have annual incomes of over $50,000, according to data compiled by eBillme, the most secure payment option online. The company conducted an internal study on the profile of consumers that use the eBillme Walk-In payment option to shop online and pay with cash at walk-in locations. The average retail order value of consumers that use walk-in payment locations is $251.67, significantly higher than the average order value for credit cards representing a lucrative demographic for online merchants. The study, conducted in February 2010 based on order, census data, and public records assembled by eBillme from a sample of consumers who shopped online and paid at walk-in locations, also looked at some of the key demographics of the customers within the sample.

“As a greater understanding of these consumers emerges, opportunities will be created for companies that can combine the online experience with the needs of the cash paying customer.”

• Fifty-five percent have an income over $50,000, while 18 percent have an income between $50,000 and $75,000.


• Fifty-seven percent are business professionals.


• Sixty-nine percent reside in single homes.


• Sixty-two percent own their home.


• Forty-one percent are married.


• Seventy-three percent are considered underbanked or unbanked.


• Forty-nine percent used a mobile phone to order online.


• Eleven percent made purchases for a business.

“Walk-in customers have long been an elusive demographic that has had limited access to eCommerce,” says Marwan Forzley, President and CEO of eBillme. “We wanted to take a closer look at the profile of consumers who use walk-in locations to pay for online orders. It is clear that this can be an appealing market segment for online merchants, one that represents a high order value and new customers to online shopping. We created eBillme Walk-In as an opportunity to extend online commerce to consumers with a preference to pay with cash. It’s a way for e-tailers to attract another segment of the population and bring them to the online checkout.”

In 2009, eBillme partnered with MoneyGram International, IPP, and PreCash to introduce eBillme Walk-In, a way for consumers to shop online and pay with cash at participating walk-in locations. Consumers can simply take their printed eBill to one of over 75,000 walk-in locations across the U.S. Every purchase made using eBillme offers buyer protection features including satisfaction guarantee, best price, in-transit protection, and fraud protection, in addition to cash-back rewards through the eBillme Rewards program.

“This data gives us a new view of the traditional cash-preferred consumer,” says Rick Auletta, Senior Vice President of Sales for IPP. “As a greater understanding of these consumers emerges, opportunities will be created for companies that can combine the online experience with the needs of the cash paying customer.”

About eBillme

eBillme™ is the most secure way to pay online and the only online payment solution that extends the convenience of online banking to the merchant’s checkout process. The service enhances security for online shoppers, and enables merchants to increase sales while reducing transaction costs. No financial data is exposed and the payment transaction is securely transferred from the customer’s bank to the retailer’s bank. Consumers can shop online, by catalog or through call centers, and pay for their purchases at their bank, credit union, or bill pay portal using the security and convenience of online banking or by paying the bill at over 75,000 walk-in locations. For more information, please visit www.eBillme.com or eBillme’s Online Debt-Free Shopping Mall at http://Shop.eBillme.com.

About the Study

The eBillme study was conducted by eBillme in February 2010 and surveyed eBillme customers that made purchases using the eBillme Walk-In option. The results are based on a sample of close to 1,000 consumers.

Contacts

Press contact:

Gregory FCA

Alicia Buonanno

Account Supervisor

610-642-8253, ext. 118

610-659-9404 (mobile)

or

Company contact:

eBillme

Samer Forzley

Vice President of Marketing

613-270-8755, ext. 3400

@sforzley

Permalink: http://www.businesswire.com/news/home/20100331006252/en/Data-Walk-in-Consumers-Uncovers-Demographics-E-tailers

eBillMe Provides New Data for E-tailers on Walk-in Consumers

New Data on Walk-in Consumers Uncovers New Demographics for E-tailers

eBillme Examines the Demographic of Consumers Who Shop Online and Pay at Walk-in Locations

RYE BROOK, N.Y.--(BUSINESS WIRE)--Over half of all customers that shopped online and paid at a walk-in location have annual incomes of over $50,000, according to data compiled by eBillme, the most secure payment option online. The company conducted an internal study on the profile of consumers that use the eBillme Walk-In payment option to shop online and pay with cash at walk-in locations. The average retail order value of consumers that use walk-in payment locations is $251.67, significantly higher than the average order value for credit cards representing a lucrative demographic for online merchants. The study, conducted in February 2010 based on order, census data, and public records assembled by eBillme from a sample of consumers who shopped online and paid at walk-in locations, also looked at some of the key demographics of the customers within the sample.

“As a greater understanding of these consumers emerges, opportunities will be created for companies that can combine the online experience with the needs of the cash paying customer.”

• Fifty-five percent have an income over $50,000, while 18 percent have an income between $50,000 and $75,000.


• Fifty-seven percent are business professionals.


• Sixty-nine percent reside in single homes.


• Sixty-two percent own their home.


• Forty-one percent are married.


• Seventy-three percent are considered underbanked or unbanked.


• Forty-nine percent used a mobile phone to order online.


• Eleven percent made purchases for a business.

“Walk-in customers have long been an elusive demographic that has had limited access to eCommerce,” says Marwan Forzley, President and CEO of eBillme. “We wanted to take a closer look at the profile of consumers who use walk-in locations to pay for online orders. It is clear that this can be an appealing market segment for online merchants, one that represents a high order value and new customers to online shopping. We created eBillme Walk-In as an opportunity to extend online commerce to consumers with a preference to pay with cash. It’s a way for e-tailers to attract another segment of the population and bring them to the online checkout.”

In 2009, eBillme partnered with MoneyGram International, IPP, and PreCash to introduce eBillme Walk-In, a way for consumers to shop online and pay with cash at participating walk-in locations. Consumers can simply take their printed eBill to one of over 75,000 walk-in locations across the U.S. Every purchase made using eBillme offers buyer protection features including satisfaction guarantee, best price, in-transit protection, and fraud protection, in addition to cash-back rewards through the eBillme Rewards program.

“This data gives us a new view of the traditional cash-preferred consumer,” says Rick Auletta, Senior Vice President of Sales for IPP. “As a greater understanding of these consumers emerges, opportunities will be created for companies that can combine the online experience with the needs of the cash paying customer.”

About eBillme

eBillme™ is the most secure way to pay online and the only online payment solution that extends the convenience of online banking to the merchant’s checkout process. The service enhances security for online shoppers, and enables merchants to increase sales while reducing transaction costs. No financial data is exposed and the payment transaction is securely transferred from the customer’s bank to the retailer’s bank. Consumers can shop online, by catalog or through call centers, and pay for their purchases at their bank, credit union, or bill pay portal using the security and convenience of online banking or by paying the bill at over 75,000 walk-in locations. For more information, please visit www.eBillme.com or eBillme’s Online Debt-Free Shopping Mall at http://Shop.eBillme.com.

About the Study

The eBillme study was conducted by eBillme in February 2010 and surveyed eBillme customers that made purchases using the eBillme Walk-In option. The results are based on a sample of close to 1,000 consumers.

Contacts

Press contact:

Gregory FCA

Alicia Buonanno

Account Supervisor

610-642-8253, ext. 118

610-659-9404 (mobile)

or

Company contact:

eBillme

Samer Forzley

Vice President of Marketing

613-270-8755, ext. 3400

@sforzley

Permalink: http://www.businesswire.com/news/home/20100331006252/en/Data-Walk-in-Consumers-Uncovers-Demographics-E-tailers

PYMNTS.com Interview with eBillme CEO, Marwan Forzley

Thursday 03.25.10

EXCLUSIVE INTERVIEW

Cash Payments Online? eBillme says yes!  Marwan Forzley, President and CEO of eBillme, is considered one of the top entrepreneurs in payments and responsible for the success of the industry's leading alternative payments. Marwan believes we will see a shift away from the use of credit and pay-later methods and consumers will go back to basics and buy with existing money. This allows eBillme's services to thrive as buyers look for a cardless, internet, debit transaction. Listen to this exclusive NEXTcast interview to get the scoop on what's next for eBillme. Listen here

PYMNTS.comWHAT'S NEXT IN PAYMENTS

Related articles by Zemanta

• New Customer and Revenue Opportunities Identified for US Banks (pindebit.blogspot.com)


• eBillme Expands Executive Team to Support Consumer and Bank Relationships (eon.businesswire.com)


• eBillme Presents: "How eCommerce Biz Can Use Social Media" (pindebit.blogspot.com)

PYMNTS.com Interview with eBillme CEO, Marwan Forzley

Thursday 03.25.10

EXCLUSIVE INTERVIEW

Cash Payments Online? eBillme says yes!  Marwan Forzley, President and CEO of eBillme, is considered one of the top entrepreneurs in payments and responsible for the success of the industry's leading alternative payments. Marwan believes we will see a shift away from the use of credit and pay-later methods and consumers will go back to basics and buy with existing money. This allows eBillme's services to thrive as buyers look for a cardless, internet, debit transaction. Listen to this exclusive NEXTcast interview to get the scoop on what's next for eBillme. Listen here

PYMNTS.comWHAT'S NEXT IN PAYMENTS

Related articles by Zemanta

• New Customer and Revenue Opportunities Identified for US Banks (pindebit.blogspot.com)


• eBillme Expands Executive Team to Support Consumer and Bank Relationships (eon.businesswire.com)


• eBillme Presents: "How eCommerce Biz Can Use Social Media" (pindebit.blogspot.com)

New Customer and Revenue Opportunities Identified for US Banks

eCommerce identified as a significant channel to drive online bill pay adoption according to a new eBillme study

RYE BROOK, N.Y.--(BUSINESS WIRE)--Twenty-eight percent of eBillme customers were new online bill payers. This is according to a study conducted by eBillme, the payment option that allows customers to shop securely online using online bill pay, to examine the online banking behavior of its customer base. The study shows that eBillme can successfully bring new online banking and online bill pay customers from the eCommerce checkout and drive significant revenue and benefits to banks via their bill pay portals.

The study, based on a survey completed by eBillme customers, was conducted in January 2010. The data uncovered some key characteristics of consumers who use eBillme to pay for online purchases.

• Over 18 percent of all eBillme customers converted from online bankers to online bill payers.


• 9.4 percent of eBillme customers enrolled in online banking and enabled online bill pay for the purpose of shopping online and using online banking.

“Banks have made significant investments in online banking and online bill pay resources to create a convenient and secure environment that consumers have come to rely on and trust,” says Marwan Forzley, President and CEO of eBillme. “We know how important it is for financial institutions to convert customers and find new opportunities for revenue. The eBillme customer is one that shops online and pays bills online. eBillme is a way for banks to further extend online bill pay offerings to include eCommerce checkout and to convert customers from bankers to online bill payers.”

As part of eBillme’s value-add to banks, the company created the Affinity and Revenue Sharing program, which was launched in November. Banks can earn 1.5 percent for every eBillme transaction generated by the financial institution, revenue equivalent and in some cases higher than debit and credit cards. The program, open to banks, bill pay and prepaid card providers, and walk-in locations, is an opportunity to expand online bill pay offerings and generate additional revenue.



About eBillme

eBillme™ is the most secure way to pay online and the only online payment solution that extends the convenience of online banking to the merchant’s checkout process. The service enhances security for online shoppers, and enables merchants to increase sales while reducing transaction costs. No financial data is exposed and the payment transaction is securely transferred from the customer’s bank to the retailer’s bank. Consumers can shop online, by catalog or through call centers, and pay for their purchases at their bank, credit union, or bill pay portal using the security and convenience of online banking or by paying the bill at over 75,000 walk-in locations. For more information, please visit www.eBillme.com or eBillme’s Online Debt-Free Shopping Mall at http://Shop.eBillme.com.



About the Study

The eBillme study was conducted by eBillme in January 2010 and surveyed eBillme customers. The results are based on a sample of close to 1,000 consumers.



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