Thursday, June 9, 2011

"NFC Retail Marketing & Mobile Payments: Markets, Forecasts & Strategies 2011-2016"



From Computer Weekly:


Juniper Research's full report on Near Field Communications (NFC) for mobile commerce provides six-year forecasts for NFC ticketing and retail payments, across eight regions of the world. We forecast that the market will begin to ramp and reach approaching 300 million smartphones by 2014. North America and Western Europe will be the largest regional markets.
We forecast strong growth of NFC smartphones in the Far East and China in particular after 2012 as FeliCa featurephones in Japan are churned and replaced by NFC devices as a result of the transition to global standards. This churn will complement commercial launches in other regional countries such as China, where China Unicom launched its scheme in Beijing in late 2010 using its SIM replacement strategy
Click on the button below to download this report (requires registration).


This whitepaper is taken from the Juniper Research report entitled "NFC Retail Marketing & Mobile Payments: Markets, Forecasts & Strategies 2011-2016" published in April 2011.

Juniper Research specialises in identifying and appraising new high-growth market sectors within the mobile ecosystem. The cornerstones of Juniper's research are market sizing and forecasting, together with competitive analysis, strategic assessment and business modelling. Juniper provides independent and impartial analysis of current and emerging opportunities through a team of dedicated specialists.

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