Wednesday, November 23, 2011

Halls' Out-of-home Campaign Uses NFC Technology


by Karlene Lukovitzover 1 hour ago


Halls
A product-launch campaign for the Halls cough drops brand is the first out-of-home effort to employ near field communications (NFC), according to Kraft Foods.  The campaign, from Halls’s shopper-media planning and buying agency, Horizon Media, is using both NFC technology from Thinaire and QR codes, on posters located at 33 Chicago bus shelters.  The concept: The posters promote Halls’s new Warm-Ups product – which combines the brand’s mentholated cooling properties with a warming sensation – and encourage consumers to use their cell phones, via the NFC function or QR code on the posters, to connect with and like the brand’s Facebook page, then vote for one of the two Warm-Up flavors: Apple Cider or Mocha Mint. 

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Thailand Mobile Payment Market Forecast 2009 - 2015: Gross Transaction Value of Mobile Payments in Thailand to Rise to $6.9 Billion in 2015

thailand wooden image
Image by FriskoDude via Flickr

DUBLIN--()--Research and Markets has announced the addition of IE Market Research Corp.'s new report "3Q.2011 Thailand Mobile Payment Market Forecast 2009 - 2015: Gross transaction value of mobile payments in Thailand to rise to $6.9 billion in 2015" to their offering.
“3Q.2011 Thailand Mobile Payment Market Forecast 2009 - 2015: Gross transaction value of mobile payments in Thailand to rise to $6.9 billion in 2015”
Thailand Mobile Payment Market Forecast provides a comprehensive forecast of Thailand's mobile payment market. We cover annual forecasts of mobile payment users; mobile payment transactions by technology (such as NFC, SMS, WAP, USSD); and mobile payment transactions by type of purchase (such as merchandise, digital products, ticketing, mobile money transfers, bill payments, and pre-paid top-ups).
The report is based on Global Consumer Telecommunications Survey-- which covers 50,000 mobile users in 50 markets globally and is the most extensive country-specific forecasts of its kind.
Together with this comprehensive forecast, you will get a PowerPoint presentation and an audio conference with Menekse Gencer, Independent Contributing Analyst at IEMR, Principal at mPay Connect, and formerly Director of Business Development, Mobile Payments at PayPal. The presentation and the audio conference provides you with an overview of key trends in the global mobile payment market and an overview of exciting developments in the m-payments market globally.
This report will be useful to:
  • Strategists and analysts at mobile phone operators and banks/credit card companies responsible for mobile payment strategy development and business analytics
  • Developers of mobile payment systems at handset manufacturers
  • Device manufacturers in all areas of the telecommunications market that need strategy recommendations on key trends in the global mobile payment industry
  • Financial analysts and portfolio managers covering firms in the mobile payment market
  • Consultants advising their clients on mobile payment markets
  • Researchers who need to gain a better understanding of the global mobile payment market

South Korea Mobile Payment Market Forecast 2009 - 2015: Gross Transaction Value of Mobile Payments in South Korea to Rise to $39.3 Billion in 2015

location of South Korea
Image via Wikipedia

DUBLIN--()--Research and Markets has announced the addition of IE Market Research Corp.'s new report "3Q.2011 South Korea Mobile Payment Market Forecast 2009 - 2015: Gross transaction value of mobile payments in South Korea to rise to $39.3 billion in 2015" to their offering.
“3Q.2011 South Korea Mobile Payment Market Forecast 2009 - 2015: Gross transaction value of mobile payments in South Korea to rise to $39.3 billion in 2015”
South Korea Mobile Payment Market Forecast provides a comprehensive forecast of South Korea's mobile payment market. The report is based on Global Consumer Telecommunications Survey-- which covers 50,000 mobile users in 50 markets globally and is the most extensive country-specific forecasts of its kind.
Together with this comprehensive forecast, you will get a PowerPoint presentation and an audio conference with Menekse Gencer, Independent Contributing Analyst at IEMR, Principal at mPay Connect, and formerly Director of Business Development, Mobile Payments at PayPal. The presentation and the audio conference provides you with an overview of key trends in the global mobile payment market and an overview of exciting developments in the m-payments market globally.
Key Topics Covered:
Series Covered in this Country Forecast, 2009 - 2015
Mobile Payment Users (millions)
Mobile Payment Transactions by Technology (millions)
  • SMS
  • WAP/Web
  • USSD
  • NFC
Mobile Payment Transactions by User Case (millions)
  • Merchandise purchases
  • Digital purchases
  • Ticketing
  • Money transfers
  • Bill payment
  • Prepaid top-ups
  • Others
Gross Transaction Value for Mobile Payments by User Case ($ millions)
  • Merchandise purchases
  • Digital purchases
  • Ticketing
  • Money transfers
  • Bill payment
  • Prepaid top-ups
  • Others
Average Transaction Size of Mobile Payments by User Case ($)
  • Merchandise purchases
  • Digital purchases
  • Ticketing
  • Money transfers
  • Bill payment
  • Prepaid top-ups
  • Others
Who Will Benefit From This Report:
  • Strategists and analysts at mobile phone operators and banks/credit card companies responsible for mobile payment strategy development and business analytics
  • Developers of mobile payment systems at handset manufacturers
  • Device manufacturers in all areas of the telecommunications market that need strategy recommendations on key trends in the global mobile payment industry
  • Financial analysts and portfolio managers covering firms in the mobile payment market
  • Consultants advising their clients on mobile payment markets
  • Researchers who need to gain a better understanding of the global mobile payment market

Clear2Pay gains scale in payments and cards expertise with ISTS Worldwide acquisition (US)


Indian/US player offers cards domain and onsite/offshore project delivery skills
BRUSSELS & FREMONT, Calif.--()--Clear2Pay, the international technology provider of next generation payment solutions for financial institutions announces that it has acquired ISTS Worldwide a US based services organisation, specialised in retail payments technology.
ISTS Worldwide is based in Fremont, California. The company further has a large CMMI Level 3 certified development and project delivery centre in India and an office in France. Its core solutions are focused on the card transaction space and test automation. It serves payment processors such as Blackhawk Network (a subsidiary of Safeway), ATX (a subsidiary of Euronet), Paypal, Commidea, Loyalty One and more. ISTS also works in the payment value chain with clients in retail (Sears and Levis), eCommerce (Intuit Symantec and Marketlive), POS (Verifone, Sequoia Retail Systems, Gilbarco) and Software vendors such as Microsoft and Trustwave.
Michel Akkermans, Chairman and CEO of Clear2Pay states: “In working with large financial institutions we recognise the renewed interest in payments as the prime customer touch point. This leads to a huge demand in payments specific technology and skills in product development and project management. With ISTS we can both offer a pool of card and payments expertise in the US and India, as well as the experience of onsite/off shore project management and delivery. This onsite/offshore delivery model will be leveraged inside the Clear2Pay group and will enable us to support our customers in bringing robust future proof technology, and thus their payment products, to market in a much shorter time frame”.
Viren Rana, CEO of ISTS Worldwide comments: We are excited to be part of Clear2Pay, a global leader in the payments industry with cutting edge solutions. This creates great opportunities for both our employees and customers in merging our offerings with Clear2Pay’s innovative solutions.”
Jürgen Ingels, Co-founder and CFO of Clear2Pay concludes: “This acquisition delivers us a lot of additional card knowledge and builds on our capacity in that field with more than 300 domain and technology professionals, which in turn will strengthen our Open Card Switch offering. Moreover, it gives us an important foot print in the Indian market which will allow us to sell our products in that region. Last but not least it adds customers in the US, whom we will continue to serve with the same dedication as to which they have been accustomed to date.”
About Clear2Pay
Clear2Pay is a payments modernisation company that actively supports many global financial institutions to meet their payments unification goals through its pure SOA Open Payment Framework (OPF). Headquartered in Brussels, Belgium, the company facilitates banks and financial organisations in their provision of payments services, whether they be Card, ACH, Branch, Bulk, High Care or International payment transactions. Clear2Pay's innovative technology helps to reduce transactions processing costs, and to deliver new, compelling payment services in a competitive way. Functions embrace payments origination, reporting, linkage with back-office processing systems, clearing, netting and settlement. In addition the company offers a range of value added payment technology solutions and services such as e-Banking, the Open Test Platform, ChargeBack, Strategic Consultancy and Payments Training through a dedicated Academy. Clients include global and major regional financial institutions such as ING, Banco Santander, Crédit Agricole, MasterCard, BNP Paribas, The Federal Reserve, NETS (Denmark), The People Bank of China (PBOC), Bank of East Asia, Rabobank, The Co-operative Financial Services and Commonwealth Bank. Clear2Pay operates out of Belgium, France, the Netherlands, Poland, Spain, United Kingdom, United States, Australia, China, Malaysia and Singapore and currently employs of nearly 800 staff. Recently, the company was awarded the XCelent Customer Base 2010 award for its undisputed largest payment hub customer base, both live and under implementation. The company ranks 81st in the Global FinTech100 list. For more information, please visit www.clear2pay.com.
About ISTS
About ISTS Worldwide, Inc. (www.istsinc.com): ISTS provides end to end domain driven technology services and solutions in the form of architecture services, custom application development, integration, testing, support and global execution for the retail-payments industry. ISTS enables its customers to address the challenges thrown about by the confluence of multi-channel retail integration initiatives and the need to accept traditional and alternative payments. More information on www.istsinc.com

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