Halls' Out-of-home Campaign Uses NFC Technology

by Karlene Lukovitz, over 1 hour ago

A product-launch campaign for the Halls cough drops brand is the first out-of-home effort to employ near field communications (NFC), according to Kraft Foods.  The campaign, from Halls’s shopper-media planning and buying agency, Horizon Media, is using both NFC technology from Thinaire and QR codes, on posters located at 33 Chicago bus shelters.  The concept: The posters promote Halls’s new Warm-Ups product – which combines the brand’s mentholated cooling properties with a warming sensation – and encourage consumers to use their cell phones, via the NFC function or QR code on the posters, to connect with and like the brand’s Facebook page, then vote for one of the two Warm-Up flavors: Apple Cider or Mocha Mint.  continue reading