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 excerpt: During the afternoon session of Cards & Payments conference day one, Elizabeth Duke, Head of Sales Asia Pacific from C-Sam gave the post-lunch.. blogs.terrapinn.com/.../assembling-extending-nfc-mobile-pay... |
| Samsung Unveils Galaxy S III, Supporting NFC Payments and ... Samsung Electronics has introduced its much-anticipated Galaxy S III, which, as expected, will support NFC for mobile payment, along with an enhanced version ... nfcretailers.com/?p=527 |
| Samsung Unveils Galaxy S III, Supporting NFC Payments and ... 2 man in Visa Inc.'s mobile-payment unit and a former vice chairman of the NFC Forum, has left the payment network after more than 15 years, NFC Times has ... nfctimes.com/.../samsung-unveils-galaxy-s-iii-supporting-nfc-... |
| Mobile Payment Technology and the Risks Near Field Communication (NFC). Mobile payment is a blanket term in which users can pay for goods and services from their phone. In this sense, there's more ... www.geekzu.com/mobile-payment-technology/ |
Monday, May 7, 2012
Should an NFC mobile payment service be coupled with a card or keychain device?
MasterCard Says It's the Early Days for Mobile Payments Adoption and No Two Markets are the Same
Singapore, Canada, United States, Kenya and South Korea Most Ready to Adopt
Young and affluent will drive early adoption
Study identifies need for more industry partnership
PURCHASE, NY, May 7, 2012 /PRNewswire/ -- MasterCard Worldwide today unveiled theMasterCard Mobile Payments Readiness Index (MPRI), an analysis of 34 countries and their readiness to use three types of mobile payments: person to person, mobile web commerce and mobile contactless payments at the point of sale. The MPRI found that while no two markets are the same, consumer readiness is the critical success factor to drive mobile payments adoption around the globe.
The MPRI identified Singapore, Canada, the United States, Kenya and South Korea as the most prepared markets. The Index indicates that while it's early stages for mobile payments adoption, all markets globally – either highly scaled and integrated ones like the United Kingdom or compact and technology-driven ones like Singapore – are making progress towards reaching an inflection point where mobile devices account for an appreciable share of the payments mix.
The Index also found that in some markets such as Australia, young affluent consumers between the ages of 18 and 34 years old are the most willing to engage in mobile payments as they recognize the value of using mobile payments instead of cash or payment cards. While this demographic was predominantly male in most countries, women showed higher levels of interest in countries such as China, Egypt and the Philippines.
In addition, findings of the MPRI reveal that partnerships among the key players in the mobile payments ecosystem are essential to accelerate the commercialization of mobile payments. Cooperation and collaboration among financial institutions, telcos, governments, technology providers and others can foster an environment that enables a market to reach critical mass.
Other key findings include:
- Nine of the 10 markets with the highest consumer scores are in APMEA (Asia/Pacific, Middle East and Africa).
- Of the three mobile payment types, more consumers had engaged in m-commerce in 71 percent of the countries surveyed.
- In developing economies, consumers are typically drawn to mobile payments for access to the larger economy, both national and global, as well as to a regulated and secure economic infrastructure. Consumers in the developed world are drawn to the convenience of mobile phone payments.
"Technology infrastructure, a responsive regulatory environment and a robust economy are table stakes for the advancement of mobile payments," said Theodore Iacobuzio, vice president, Global Insights, MasterCard Worldwide. "The necessary conditions are consumer readiness and industry integration. As no one entity can develop and promote mobile payments by itself, key players in the ecosystem must work together to collectively advance the cause of mobile payments."
To download an executive summary of the MasterCard Mobile Payments Readiness Index, view an Interactive Global Map of the data or study the findings of the 34 countries that make up the Index, please visit http://mobilereadiness.mastercard.com.
Index MethodologyResearch findings from the MasterCard Mobile Payments Readiness Index were compiled by MasterCard Global Insights betweenOctober 2011 and February 2012. The Index examined 34 global markets. Each market was ranked on a scale of 1 to 100 with scores derived from an algorithm comprised of over 50 quantitative and qualitative inputs including economic, demographic, telecommunications and payments industry data as well as proprietary consumer research. These inputs were then weighted and combined into six components including Environment, Financial Services, Regulations, Infrastructure, Consumer Readiness and Clusters and Partnerships. The six components were combined, yielding a single readiness score for each country.
About MasterCard MasterCard (NYSE: MA), www.mastercard.com, is a global payments and technology company. It operates the world's fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard's products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter@MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe for the latest news.
Visa Rallies Fans to Join Worldwide Cheer with Launch of Global Olympic Games-Themed Marketing Campaign – Go World
May 07, 2012 08:30 AM Eastern Daylight Time
Integrated Marketing Campaign Features Social Media Extensions, Advertising and Promotions Spanning More Than 70 Countries
Select U.S. Fan Cheers to Appear in Commercials during Olympic Games
SAN FRANCISCO--()--Visa Inc. (NYSE: V), is inviting fans around the world to use social media to “cheer” their favorite Team Visa Olympic and Paralympic hopefuls to victory at the London 2012 Olympic and Paralympic Games.
“Fans are drawn to the Olympic Games by the awe-inspiring feats of the world’s greatest athletes and, in turn, those athletes are inspired by the cheers and support they receive from fans”
The “global cheer” is at the core of Visa’s Olympic Games-themed integrated marketing campaign,Go World, the largest in Visa’s 25 year history as a sponsor of the Olympic Games. The campaign utilizes popular social media platforms, along with television and digital advertising and usage promotions, to turn the passion of fans into online cheers that will help inspire more than 60 Visa-sponsored athletes (Team Visa), as they prepare for and compete at the Games.
“Fans are drawn to the Olympic Games by the awe-inspiring feats of the world’s greatest athletes and, in turn, those athletes are inspired by the cheers and support they receive from fans,” said Antonio Lucio, Global Chief Marketing, Strategy and Corporate Development Officer, Visa Inc. “Historic and memorable moments in Olympic Games history are driven by cheers. Our global campaign puts fans at the center of the experience and aims to unite the world in a global cheer movement to inspire athlete performances and spread the Olympic spirit.”
Cheering Across Social Media
Fans around the world can create and submit a cheer in the form of a one-click cheer, post, photo or video on Visa’s Facebook page (www.facebook.com/visa) and can contribute to the global cheer by submitting one-click cheers on Visa’s YouTube channel (www.youtube.com/visabrand), and through integrations with partner websites including NBCOlympics.com, Yahoo! and Sports Illustrated.
For the first time, Visa will also reward fans in the United States for participating in the campaign by offering U.S. consumers the chance to have their cheers featured in special-edition Visa commercials celebrating the achievements of Team Visa athletes, which will air on television and online during the London 2012 Olympic Games. Every eligible video and photo cheer submitted in the U.S. between May 7 through June 15 will be entered and Visa will select the most creative, inspiring and supportive cheers to feature in new ads. No purchase necessary. For more information, including details on eligibility and submission requirements, visit www.facebook.com/visa.
Using Visa’s Cheer application (http://cheer.visagoworld.com), fans will be provided with relevant athlete content based on their likes and preferences, offering a personalized user experience. For fans that prefer to cheer on the go, they will be able to submit one-click cheers through Visa’s Facebook page via their smartphones and tablet devices.
Team Visa athletes will also be able to view fan-submitted cheers through Visa’s Cheer application to help inspire them as they train for the Games.
Globally, fans will be able to cheer across other, locally-preferred social networks including Sina-Weibo (China) and VKontakte (Russia).
Television/Digital Advertising & Customization
Television commercials and digital advertising featuring the inspiring stories of Team Visa athletes and memorable moments of Olympic legends underscore the role that cheering plays in helping athletes achieve greatness.
The first in a series of Go World commercials, “The Difference,” debuts today during NBC’s “The Voice” in the U.S. “The Difference” celebrates some of the closest and most dramatic finishes in Olympic Games history, including Michael Phelps’ win by one hundredth of a second in the 100-meter butterfly at the Beijing 2008 Olympic Games, and reminds viewers that cheering together can help propel athletes to greatness.
To extend the reach of the campaign in the U.S., Visa has partnered with top online destinations including NBCOlympics.com, Yahoo! and Sports Illustrated to enable fans to cheer on Team Visa athletes through a one-click cheer button. Visa will also enable fans to submit a one-click cheer through Yahoo!’s Olympic-themed mobile and tablet application.
Across Facebook and YouTube, fans can also view commercials and training videos of Team Visa athletes, including Michael Phelps (U.S., swimming), Yelena Isinbaeva (Russia, pole vault), and Li Na (China, tennis), among others, that provide behind-the-scenes stories into the journey of Olympic and Paralympic hopefuls.
Cheer in Person - Visa 2012 Olympic Games Trip for Life Sweepstakes
From May 1 – August 31, 2012, Visa cardholders in the U.S. and Canada will automatically be entered for a chance to win a trip to cheer in-person at the summer sporting events of the Olympic Games for the rest of their lives when they use their Visa card. Every four years beginning with the Rio 2016 Olympic Games, one grand prize winner of the Visa 2012 Olympic Games Trip for Life Sweepstakes and one guest will receive round-trip airfare and accommodations for two, round-trip event transportation, and tickets to Olympic Games sporting events held in the summer. Official rules, including details on non-purchase entries, are available at www.visa.com/tripforlife2012promo. No purchase or obligation necessary to enter or win. Winner will be randomly selected in September.
A Global Yet Local Campaign
The Go World campaign, introduced in the United States for the Beijing 2008 Olympic Games and rolled out globally for the first time ahead of the Vancouver 2010 Olympic Winter Games, has been customized to maximize local relevancy in markets around the world including the United States, Canada, Brazil, Russia, Australia, Mexico, Japan, and China, among others. More than 70 markets are participating in Visa’s Olympic Games integrated marketing campaign, including Go World. Additionally, Visa is working with approximately 1,000 financial institution clients and retail merchant partners to build and strengthen their business with Visa and create excitement among their customers through participation in Visa’s Olympic-driven marketing programs.
Athlete Support & Olympic Sponsorship Activation
For the London 2012 Olympic and Paralympic Games, Visa is supporting more than 60 Olympic and Paralympic hopefuls (Team Visa London) along with national teams from more than 30 countries including the U.S., United Kingdom, Canada, Brazil, China, South Africa, and Russia. Since 1986, Visa has empowered more than 1,000 Olympic hopefuls to achieve their dreams by providing financial support and valuable marketing exposure to assist them in pursuit of their Olympic goals.
Visa is sponsoring 12 U.S. Olympic and Paralympic hopefuls including Bryan Clay (track and field/decathlon), Allyson Felix (track and field, sprint), Katie Hoff (swimming), Nastia Liukin (gymnastics), Lopez Lomong (athletics), Jessica Long (Paralympic swimming), Alana Nichols (wheelchair basketball), Michael Phelps (swimming), Alicia Sacramone (gymnastics), David Boudia (diving), Misty May-Treanor (beach volleyball) and Kerri Walsh (beach volleyball).
Visa remains the exclusive payment services sponsor and the only card accepted at Games venues throughout 2020. Visa card products – credit, debit and prepaid cards and Visa Electron – will be accepted at point of sale (POS) card acceptance devices and ATMs in Olympic Games venues. For the London 2012 Olympic Games, there will be approximately 3,000 contactless enabled POS devices in merchant locations in Olympic Games venues that include Olympic Park, North Greenwich Arena, Excel, Wembley Stadium and Wimbledon.
Restaurateurs and Customers Benefit From Mobuyle(TM) Restaurant Mobile Payment
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| Restaurateurs and Customers Benefit From Mobuyle(TM) Restaurant Mobile Payment ... MarketWatch (press release) As one of the first secure, mobile payment applications fully designed and developed by a leading card payments processor, Mobuyle can be used by existing Heartland card restaurant merchants (new Heartland merchants must open an account) by downloading ... See all stories on this topic » | ||
| Trunkbow Schedules First Quarter 2012 Earnings Conference Call MarketWatch (press release) BEIJING, May 7, 2012 /PRNewswire via COMTEX/ -- Trunkbow International Holdings Limited (NASDAQ:TBOW) ("Trunkbow" or the "Company"), a leading provider of Mobile Payment Solutions ("MPS") and Mobile Value Added Solutions ("MVAS") in China, ... See all stories on this topic » | ||
| LevelUp is asking consumers to scan, not swipe VatorNews based startup is trying to put customer loyalty front and center in its mobile payment application. LevelUp uses a QR-code to help consumers instantly pay for their food at a restaurant while tying in loyalty specials so that merchants reward their ... See all stories on this topic » | ||
| Spindle to License Inspire Commerce's .pay(TM) Brand MarketWatch (press release) Spindle is an innovator of mobile payment solutions for the banking industry, retail sector and consumer-facing companies. A pioneer in "Frictionless Finance," the company is actively developing new and improved ways for companies and end consumers to ... See all stories on this topic » | ||
| MasterCard Says Early Days for Mobile Payments Adoption with No Two Markets ... MarketWatch (press release) Of the three mobile payment types, more consumers had engaged in m-commerce in 71 percent of the countries surveyed. In developing economies, consumers are typically drawn to mobile payments for access to the larger economy, both national and global, ... See all stories on this topic » | ||
| Purchase through your App with just a tap thanks to Checkout from OpenMarket iTWire (press release) Checkout offers consumers the Mobile Payment 2.0 experience which underlines why mobile platforms will be the payment terminals of the future. "OpenMarket is actively looking for companies that think they can take advantage of this new facility, ... See all stories on this topic » | ||
| Cybercrime Expert to Deliver Keynote Address at MasterCard Americas Global ... MarketWatch (press release) Marquee conference sessions will explore a wide range of pressing data security issues, including mobile payment security considerations, the pending US EMV migration, new advancements in eCommerce security, and global and regional fraud trends. See all stories on this topic » | ||
| iZettle adds American Express to its mobile payment portfolio The Fonecast Stockholm-based mobile payment service iZettle has announced it's now able to accept American Express cards in Sweden and Finland. The company was already able to accept MasterCard, Visa and Diners Club payments via its card reader and app. See all stories on this topic » | ||
| eSewa and PayBill envision making everyday transactions cashless and fun Himalayan Times eSewa, an online payment portal and PayBill, a mobile payment SMS service, are making everyday transactions a lot more easier. Himal Niraula, marketing manager of eSewa says, "eSewa is a free online payment gateway that aids safe, easy and trendy ... See all stories on this topic » | ||
| News bites: Zuckerberg leads Facebook to IPO The Hill (blog) Merchants are facing heavy pressure to upgrade to mobile payment terminals, The New York Times reports. Wireless carriers are looking to change the business model that requires them to heavily subsidize phones, The Wall Street Journal reports. See all stories on this topic » | ||
| Dubai govt updates mPay services Telecompaper (subscription) Dubai's government has updated its mPay mobile payment gateway and added new features, including SMS capabilities. Users can now send a SMS to 4488 to inquire about or pay government transaction fees or charges. The SMS service now allows Salik ... See all stories on this topic » | ||
| Into Africa Money Marketing He says: "Mobile telecoms is a example of where Africa is ahead. Safaricom in Kenya has M-Pesa, which is a mobile payment service that has amassed over 14 million users in five years. This is well ahead of the systems we have in the West." See all stories on this topic » |
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| FTC Workshop: Introduction to Mobile Payment Systems (Part 1 of 2) By Neil Rosenbaum This is the first of a two-part series on the FTC's April 26 workshop on mobile payments, Paper, Plastic… or Mobile? Mobile payments is an umbrella term which includes alternative payment technologies that enable consumers to pay for ... Consumer Advertising Law Blog | ||
| MasterCard: Singapore, Canada, US, Kenya And South Korea Most ... By Leena Rao Of the three mobile payment types, more consumers had actually engaged in m-commerce in 71 percent of the countries surveyed. In developing economies, consumers are typically drawn to mobile payments for access to the larger economy, ... TechCrunch | ||
| Mobile Testing on the Blogosphere: Security is the Main Concern of ... By Editor "Consumers' beliefs about whether mobile banking or mobile payment technologies are secure are correlated with their use of these technologies. Consumers who use mobile banking or mobile payments are more likely to report that it is a ... Mobile Test Automation | Perfecto Mobile | ||
| Banking View | Stop Running Banks for Bankers — Run Them for ... By Grace Bormann That old model is already under threat from Internet-only banks, mobile payment services and non-bank transaction providers like PayPal. What these competitors don't have, however, is integration across channels. The market opportunity ... Banking View |
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| What the Rise of Mobile Payment Technology Means for the Contact ... Pew issued a survey report, "The Future of Money in a Mobile Age," that studied emerging trends in mobile payment technology. The prevalence of smart ... blogs.aspect.com/.../what-the-rise-of-mobile-payment-technol... | ||
| [Q] Mobile Payment app for the uk - xda-developers I have recently got the HTC One X which has NFC, I was refusing to get a phone without NFC but I have worked out in the UK it is useless. There are many NFC ... forum.xda-developers.com/showthread.php?t=1622421 |
MasterCard certifies a slew of NFC phones
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 Express Computer MasterCard Worldwide has announced several near field communications (NFC) enabled smartphones have been certified for use with MasterCard PayPass technology, providing consumers with devices capable of making fast, secure contactless payments at ... See all stories on this topic » |
NY Times: Many Competing Paths on the Road to the Phone Wallet
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Insights from the FTC's Mobile Payments Workshop
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 2 Panelists colloquially referred to NFC as the enabling mechanism behind the " smart tap." Other Mobile Payment Options than NFC. Single merchant ... www.kelleydrye.com/publications/client_advisories/0740 |
Dubai eGovernment updates mPay services
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| mPay offers auto-payment facility Khaleej Times Dubai eGovernment has added new features to its mobile payment gateway, mPay, which will speed up the transaction of government fees or charges. A number of government entities are currently using this service, which covers Salik recharge from the RTA, ... See all stories on this topic » | ||
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| 2degrees launching shared data plan tomorrow; details spill National Business Review And Thursday saw 2degrees team with Snapper and LG to launch New Zealand's first commercial mobile payment system, and CEO Eric Hertz making bullish new predictions about the company's financial and customer goals. See all stories on this topic » | ||
| 75% of contactless card owners have not used them BCS "People are worried about the security implications of contactless cards - in particular, how easy it would be for thieves to use stolen or lost cards," he said. Barclays recently launched a sticky mobile payment card called PayTag, which can be stuck ... See all stories on this topic » | ||
| Reform Measures Haven't Hurt These Stocks DailyFinance The company teamed up with Vodafone (NYS: VOD) earlier this year to begin offering mobile payment options under the name Vodafone Mobile Wallet. The new initiative will be offered in only a few countries this year, but eventually the companies plan to ... See all stories on this topic » | ||
| 15 suggestions for iOS 6 tuaw.com This list also doesn't take software features that would require hardware upgrades into account, like a mobile payment system. So here's the list of what I hope to see in iOS 6. And when you're done reading it, I'd love for you to add your own feature ... See all stories on this topic » | ||
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| Great suggestions to improve iOS 6 | Prjct Mobile By Chris MacDonald This list also doesn't take software features that would require hardware upgrades into account, like a mobile payment system. A lot of really great points brought up here. Most of them, like stated above, would be minor, but would add a lot of ... Prjct Mobile |
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| Boku Signs Mobile Payment Deals with Sprint and Deutsche Telekom Online payments service provider, Boku says that it has signed mobile payment deals with the USA based Sprint Nextel and Germanys Deutsche ... www.cellular-news.com/story/54260.php | ||
| NRF Addresses Mobile-Payment Regulation | Beauty Store Business The National Retail Federation has urged the Federal Trade Commission to move cautiously in establishing regulations for mobile payments, and said any rules ... www.beautystorebusiness.com/nrf-addresses-mobile-payment-... | ||
| China UnionPay expands mobile payment operations with UCWeb ... While the mobile payment industry has been dominated by telecom operators in the last 10 years because of technological restrictions, China UnionPay is ... www.wantchinatimes.com/news-subclass-cnt.aspx?cid... |
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