Monday, October 22, 2012

Visa and Chexar® Introduce Photo Snap Remote Deposit Capture, Offering Prepaid Users Immediate Access to Funds


Visa and Chexar® Introduce Remote Deposit Capture, Offering Prepaid Users Immediate Access to Funds


FOSTER CITY, Calif.--()--Visa Inc. (NYSE: V) and Chexar Networks, Inc. (“CHEXAR”) announced today the launch of a network platform to digitize traditional banking services for consumers. Initially, the platform will enable millions of Visa prepaid users to deposit paper checks to their reloadable Visa prepaid card using their mobile device, by simply snapping a photo of a paper check. Powered by Chexar’s technology, including its remote deposit capture platform, the service provides Visa cardholders with immediate access to funds on their Visa prepaid card, enhancing convenience and security and reducing costs for consumers. Later this year, new and existing prepaid cardholders with RushCard, AccountNow and Plastyc, as well as select FSV Payment Systems cardholders, will be able to enroll their Visa prepaid card, and immediately begin making remote deposits.
“Mobile technology and other payment innovations are enabling us to enhance Visa’s prepaid experience and bring all the conveniences of traditional banking options to consumers who choose to use prepaid.”
The platform will support check deposits to Visa cards, funds transfers between Direct Deposit Accounts (DDAs) and payment cards, person-to-person payments and bill payment services whether in-person, online, on a mobile device or at an ATM. Transactions originate and terminate with a financial institution partner and consumer funds sit within an FDIC-insured account. As consumers move between devices and deposit channels, their prepaid account now moves seamlessly with them and works reliably from any device. Chexar predicts that 11 percent (770 million) of consumer checks will be deposited using a mobile device by 2016.
“We see this network utility as more than a technology, it’s an evolution in the way people deposit and move funds and our goal is to make that process frictionless and immediate for consumers,” said Drew W. Edwards, Chexar founder and CEO. “It’s no secret that reloadable prepaid cards are growing in popularity, and we are happy to provide consumers with a secure and convenient way to deposit funds and have immediate access to their money. Our agreement with Visa represents an inflection point for the prepaid industry, and will only grow as mobile devices become more ubiquitous.”
According to Visa research, nearly 35 million consumers receive wages and government disbursements via paper check and 34 percent of the study’s participants revealed that direct deposit was not an option available through their employer. Additionally, a study of payment trends by McKinsey & Company estimated $1.18 trillion in person-to-person payments were made by check in 2009. According to the Federal Deposit Insurance Corporation, more than 28 percent of U.S. households in 2011 weren’t connected to the traditional banking system. As an alternative, many consumers have turned to prepaid. In 2011, prepaid card use rose by 18 percent according to Javelin Strategy and Research.
“Consumers are choosing reloadable prepaid cards at an increasing rate, and for many of the same reasons that consumers embrace other electronic payment options — security, convenience and reliability,” said Hyung Choi, head of U.S. Prepaid, Visa Inc. “Mobile technology and other payment innovations are enabling us to enhance Visa’s prepaid experience and bring all the conveniences of traditional banking options to consumers who choose to use prepaid.”
Reloadable Visa prepaid cards offer a secure, convenient and cost-effective alternative to cash and checks, providing consumers a better way to make everyday purchases, pay bills and now, make check deposits. As with all Visa prepaid products, users can make purchases everywhere that Visa debit cards are accepted — in stores, online or over the phone.
For more information on Visa prepaid products visit www.visa.com/prepaid.
About Visa:
Visa is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world’s most advanced processing networks — VisaNet — that is capable of handling more than 24,000 transaction messages a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit www.corporate.visa.com.
About Chexar:
CHEXAR® is the national leader for technology and solutions for converting paper checks into Good Funds defined as irreversible value. Chexar is currently deploying Spyke™ — The Good Funds Network™, as the market’s leading solution to enable any consumer to convert any type of check into Good Funds from mobile and other remote capture devices.
The company’s one-of-a-kind solutions combine multiple national databases, rules engines and proprietary technology with redundant 24/7 risk management centers to achieve the industry’s highest automated and overall approval rates without limiting check type and size. Today thousands of large financial institution and non-bank financial services provider locations utilize Chexar’s technology and solutions to generate fee income and manage risk.
Chexar’s solutions are deployed across multiple platforms including turnkey point of sale solutions, assisted and self-service kiosk solutions, mobile devices, and full XML integrations. The company operates two risk management centers 24/7 with almost 400 seats to assist its clients in real-time check review and risk management.


You're here because you searched for news.  IMI's proprietary breaking news content marketing platform is second to none.  Learn More

Innovative Marketing Ideas has created a "News Content Marketing" software platform that creates "breaking news" sites for any industry, vertical or niche.  Any subject.  Our newsbots scour the web for breaking news on "keywords" they are trained to find.  The breaking news story is then sent to our server and reformatted as follows:

  • Title
  • Picture (if available in news story)
  • Credit to Author (i.e. Chicago Tribune)
  • 25 Word Blurb (Preview
  • Additional Articles on same keyword (if available)
  • Direct Link to Original Content Provider
Web Crawlers Love Breaking News!
Search engines give breaking news priority resulting in top billing.  Better yet, people who use search engines to find news are targeted resulting in qualified visitors who have demonstrated an interest in your industry, niche or vertical.  So if we create breaking news on the Miami Heat, our visitors are  most likely to be Miami Heat Fans.  This means we can target our visitors with real "contextual advertising" (i.e NBA Heat Jersey's, Lebron James shoes, South Beach related merchandise (Groupon) etc.

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Isis Is...in Austin and Salt Lake City


Isis™ Launches in Austin and Salt Lake City

Launch Represents Milestone for Mobile Commerce Industry


AUSTIN, Texas & SALT LAKE CITY--()--Isis™, the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA and Verizon Wireless, today announced the availability of the Isis Mobile Wallet™ in Austin and Salt Lake City. Starting today, consumers can visit their AT&T, T-Mobile or Verizon retail location and select from nine Isis Ready™ handsets, with an expected 11 additional handsets coming to market by year end.
“MasterCard has been working with industry partners like Isis to turn mobile phones into secure payment devices and create better shopping experiences for both consumers and merchants”
“The launch of the Isis Mobile Wallet in Austin and Salt Lake City represents a milestone for both Isis and the mobile commerce industry,” said Ryan Hughes, chief marketing officer, Isis. “With as many as 20 Isis Ready handsets headed to market by year end, we are experiencing an unprecedented level of support for NFC and consumer choice.”
How to Get Started With the Isis Mobile Wallet on October 22:
  1. Visit an AT&T Mobility, T-Mobile USA or Verizon Wireless retail store in Austin or Salt Lake City to receive a secure element SIM and ensure your handset model is Isis Ready
  2. Download the Isis Mobile Wallet application from Google Play
  3. Load an eligible American Express, Capital One or Chase credit card into the Isis Mobile Wallet or get started with the Isis Cash™ card that comes in every Wallet.
  4. Get out and get tapping at any of the hundreds of locations across Austin and Salt Lake City where contactless payments are accepted, a full list of which can be found at www.paywithisis.com.
“The launch of the Isis Mobile Wallet is an important step toward accelerating mobile payments in the United States and maximizing convenience for consumers,” said Bill Gajda, head of mobile product, Visa Inc. “Isis’ open approach directly aligns with Visa’s strategy of enabling consumers to make mobile payments with whatever device they choose using the trusted accounts they already have.”
“MasterCard has been working with industry partners like Isis to turn mobile phones into secure payment devices and create better shopping experiences for both consumers and merchants,” said Mung Ki Woo, group executive, mobile, MasterCard Worldwide. “The use of NFC technology is a path to an improved consumer experience, and the launch of the Isis Mobile Wallet – combined with the growing number of NFC-enabled handsets – will help make mobile commerce a reality for millions of consumers.”
“Today’s launch of the Isis Mobile Wallet is a significant achievement in terms of enabling consumer adoption of mobile payments,” said Suzan Kereere, senior vice president and general manager, American Express, Global Network Business. “Mobile commerce holds the promise of dramatically enhancing consumers’ shopping experience, and American Express’ first priority as a network is to provide choice and flexibility for all industry participants as we work together to influence the speed and growth of mobile NFC payments in the U.S.”
For more information on specific Isis Ready handsets, please visit an AT&T Mobility, T-Mobile USA or Verizon Wireless retail location in Austin or Salt Lake City.
About Isis
The joint venture is between AT&T Mobility LLC, T-Mobile USA and Verizon Wireless and is based in New York City. The venture is chartered with building Isis™, a national mobile commerce venture that will fundamentally transform how people shop, pay and save. The Isis™ mobile commerce network will be available to all merchants, banks, payment networks and mobile carriers. ISIS is a trademark of JVL Ventures, LLC in the U.S. and/or other countries. Other logos, product and company names mentioned herein may be the trademarks of their respective owners.


You're here because you searched for news.  IMI's proprietary breaking news content marketing platform is second to none.  Learn More

Innovative Marketing Ideas has created a "News Content Marketing" software platform that creates "breaking news" sites for any industry, vertical or niche.  Any subject.  Our newsbots scour the web for breaking news on "keywords" they are trained to find.  The breaking news story is then sent to our server and reformatted as follows:


  • Title
  • Picture (if available in news story)
  • Credit to Author (i.e. Chicago Tribune)
  • 25 Word Blurb (Preview
  • Additional Articles on same keyword (if available)
  • Direct Link to Original Content Provider
Web Crawlers Love Breaking News!
Search engines give breaking news priority resulting in top billing.  Better yet, people who use search engines to find news are targeted resulting in qualified visitors who have demonstrated an interest in your industry, niche or vertical.  So if we create breaking news on the Miami Heat, our visitors are  most likely to be Miami Heat Fans.  This means we can target our visitors with real "contextual advertising" (i.e NBA Heat Jersey's, Lebron James shoes, South Beach related merchandise (Groupon) etc.

To see our technology in action, visit NBANewsHeat.com or NFCIP.org

RIM's Secure Element Manager Solution to Power NFC Mobile Payments in Canada

News5 new results for NFC Mobile Payment
RIM's Secure Element Manager Solution to Power NFC Mobile Payments in ...
MobileTechReview.com
Research In Motion today announced that it has been selected by EnStream LP, a joint venture of Bell Mobility Inc., Rogers Wireless Partnership and TELUS Communications Company, to provide its Secure Element Manager (SEM) solution to manage ...
See all stories on this topic »
Isis Mobile Wallet launches in Salt Lake City and Austin for Verizon, AT&T ...
Phandroid.com
Isis, the mobile payment service spearheaded by AT&T, Verizon, and T-Mobile, has launched today, bringing NFC-based payments to Salt Lake City and Austin as part of a limited rollout. The service pairs a secure SIM with the Isis Mobile Wallet app ...
See all stories on this topic »
T-Mobile launches NFC in Poland
NFC World
T-Mobile has announced it will begin offering a commercial NFC payments service in Poland on 29 October, in collaboration with MasterCard. The MyWallet service will allow consumers to store both debit and credit cards on their NFC mobile phones and is ...
See all stories on this topic »

NFC World
Crosscliq, Blackberry exhibit new uses for NFC at the Toronto International ...
NFCNews
... (TIFF) saw the companies join forces to deliver an experiential mobile opportunity for guests of the festival. The Blackberry and Crosscliq demonstrated additional applications for the technology beyond payments. ... Crosscliq offer its clients an ...
See all stories on this topic »
$200 Billion In NFC Payments By 2017
Coolest Gadget Reviews
... they would also need a Citi bank credit card. This will change very soon with the coming of Isis which is an NFC payment platform that will be supported by all major credit cards as well as three large US mobile carriers, AT&T, Verizon and T-Mobile ...
See all stories on this topic »

Coolest Gadget Reviews



18 "Mobile Payment" News Stories for October 22

ePaymentNews 12 new results for "Mobile Payment"

Carrier mobile payment play Isis goes live in Austin and Salt Lake City
GigaOM
Isis, the mobile payment joint venture between Verizon, AT&T and T-Mobile, is finally going live Monday in Austin, Texas and Salt Lake City, Utah after missing its earlier summer launch date. The payment system, which uses near field communicaiton (NFC ...
See all stories on this topic »

GigaOM
Mobile payments: A solution in search of a problem?
CNET
Merchants, such as Wal-Mart and Target, which announced plans earlier this summer to launch their own mobile payment system, view it as a way to avoid interchange fees that credit card companies charge them. Financial institutions like banks may see a ...
See all stories on this topic »
Vantiv Announces Launch of New Mobile Payments Platform
The Herald | HeraldOnline.com
With Vantiv Mobile Wallet, financial institutions and retail merchants have access to mobile payment capabilities to leverage this growing trend and improve payment efficiencies and the transaction experience for their consumers. This latest product ...
See all stories on this topic »
SMSGH introduce holistic online payment platform in Ghana
Myjoyonline.com
The new electronic payment platform, dubbed "mPower" is complete end-to-end online and mobile payment transactions solution to enable consumers and merchants send, spend and receive payments. Adom News is reliably informed that the system ...
See all stories on this topic »
MTS to make mobile commerce a reality for Manitobans
Equities.com
WINNIPEG, Oct. 22, 2012 /CNW/ - MTS announced today that it has signed an initial agreement with EnStream LP to bring secure mobile payment technology to Manitoba in 2013. This technology will facilitate mobile commerce (mCommerce) transactions ...
See all stories on this topic »
Show Me the Money (Data)
Disruptive Competition Project
The week before last I participated in a conference on mobile payment technologies. I expected to find out more about Square and other startups that have begun to revolutionize credit card acceptance by solo businesses like food trucks. What I learned ...
See all stories on this topic »
Girl Scouts of San Gorgonio Select PayAnywhere Mobile Credit Card Processing ...
PYMNTS.com
The PayAnywhere mobile credit card reader is a small accessory that plugs into the audio jack of smartphones and tablets, transforming them into mobile payment terminals that can swipe credit cards to securely process payments. Used together with the ...
See all stories on this topic »
Bango offers mobile payment platform to over 1 bln users
Telecompaper (subscription)
Mobile payments and analytics company Bango's mobile payment platform is accessible to more than 1 billion mobile subscribers. Bango has also signed an agreement to provide payment services to Amazon and has become a technology partner for ...
See all stories on this topic »
MasterCard partners T-Mobile and Orange in Poland
Finextra
MasterCard has boosted its mobile payment leadership by announcing two new partnerships with T-Mobile and Orange in Poland. These most recent mobile partnerships join a growing global trend toward wireless telecommunications providers rolling out ...
See all stories on this topic »
National Parking Association Announces Release of 2012 Parking Industry ...
Sacramento Bee
The industry is moving to eCommerce and sales automation, with mobile payment, pay-by-cell and online reservations leading the way. Green technology usage dominates at college and universities. College campuses lead the industry in landscaping, ...
See all stories on this topic »
Research In Motion to provide wireless security technology to EnStream
CanadianBusiness.com
WATERLOO, Ont. - Research In Motion (TSX:RIM) says it has been chosen to provide security technology to EnStream, a mobile payment company set up by Canada's three largest wireless networks. The BlackBerry maker also owns technology for secure ...
See all stories on this topic »
Start Locally, Think Globally: 5 Key Strategies For Start-Ups
Forbes
Reporter Steven Davidoff wrote that with all the mobile payment competitors in the market, this could have been looked at as an ordinary deal, but Square used a hot technology and pushed it to the next level. Taking products like Square global is ...
See all stories on this topic »

Blogs3 new results for "Mobile Payment"
MTS bringing mobile payment to Manitoba in 2013, powered by the ...
By Ian Hardy
MobileSyrup is an independent resource on mobile technology in Canada - connecting to those who are mobile enthusiasts, professionals and shoppers. All content is Canadian - and written by Canadians. We provide daily market and ...
MobileSyrup.com
SMSGH introduce holistic online payment platform in Ghana ...
By Editor
The new electronic payment platform, dubbed "mPower" is complete end-to-end online and mobile payment transactions solution to enable consumers and merchants send, spend and receive payments. Adom News is reliably informed that ...
Mobile Money Africa
NFC mobile payments to hit $191 billion in 2017 without Apple ...
By Jonathan Jaffe
Many analysts believe that touchless mobile payment solutions will not be widely adopted by users unless Apple Inc. (NASDAQ:AAPL) adds the feature into its.
STATESMAN SENTINEL

Web3 new results for "Mobile Payment"
WorldPay announces mobile payment pages for m-commerce | 09 ...
WorldPay has launched Mobile Payment Pages, a mobile version of Hosted Payment Pages specifically for web-enabled mobile phones and tablet devices.
www.rfpconnect.com/.../worldpay-announces-mobile-paymen...
Canada's Rogers signs Gemalto for mobile payment security ...
Leading Canadian mobile operator Rogers Communications has announced that its NFC-based mobile payment service, which it aims to launch commercially ...
www.mobilemoneylive.org/articles/canada-s...for.../25558
Mobile Payment - Suggestions & Feedback - Dekaron Uprising Forum
Mobile Payment - posted in Suggestions & Feedback: Please Make Other Options For Paying When Buying Coins Such As "Mobile Payment"
dekaronuprising.com/index.php?/topic/2650-mobile...



Mobile Payments Set to Explode - NACS

ePaymentNews 2 new results for NFC Mobile Payment
NFC mobile payment spend to hit $100 billion in 2016
Computer News Middle East
Despite Apple rejecting NFC for its latest smartphone, the iPhone 5, or its mobile operating system, iOS 6, ABI Research has forecast a huge rise in such payments. Mobile payments and more importantly the convergence between payment types – proximity, ...
See all stories on this topic »
Mobile Payments Set to ExplodeNACS OnlineNEW YORK – According to eMarketer, consumer use of their smartphones as a point-of-sale payment device, whether through near-field communications (NFC) or other contactless technology, will total just $640 million this year. However, it does represent ...See all stories on this topic »

ABI Research: NFC mobile payments to hit $100 billion in 2016

ePaymentNews NFC Mobile Payment


ABI Research: NFC mobile payments to hit $100 billion in 2016
IntoMobile
In its latest report, ABI Research is looking at prospects of NFC-based mobile payments, forecasting their rise from $4 billion in 2012 to $191 billion in 2017, breaking the $100 billion mark in 2016. According to the research company, the convergence ...
See all stories on this topic »



Mobile payments using NFC to reach $100bn by 2016

Web 4 new results for NFC Mobile Payment
NFC mobile payments in Canada to be powered by RIM's Secure ...
Image representing Research In Motion as depic...
Image via CrunchBase
FC mobile payments in Canada to be powered by RIM When it comes to NFC adoption, RIM has been among the leaders in Canada with the inclusion of NFC in ...
crackberry.com/nfc-mobile-payments-canada-be-powered-rim...
NFC Mobile Payment Spend to Hit $100 billion in 2016 – CIO India ...
Mobile payments and more importantly the convergence between payment types – proximity, P2P and online – stored on a single NFC handset will be the initial ...
beforeitsnews.com/.../nfc-mobile-payment-spend-to-hit-100-bi...
Mobile payments using NFC to reach $100bn by 2016 - bobsguide ...
The value of near field communication (NFC) mobile payments will be worth more than $100bn by 2016, says ABI Research, accelerating to $191bn in 2017.
www.bobsguide.com/.../mobile-payments-using-nfc-to-reach-...
NFC mobile payment market to reach $100 B - Stock Market ...
l▻▻ Designed by market professionals, theflyonthewall.com has been reporting unbiased market intelligence to both professional and individual investors for ...
www.theflyonthewall.com/permalinks/entry.php/AAPL



London Calling: Is NFC the next Bluetooth?


London Calling: Is NFC the next Bluetooth?
EE Times

And the big driver for NFC on-board mobile phones is the prospect of using the cell phone for monetary transactions; an application that resolutely refuses to happen. Rensink is adamant there is a lot more to NFC than just providing a medium of ...

See all stories on this topic »


You're here because you searched for news.  IMI's proprietary breaking news content marketing platform is second to none.  Learn More

Innovative Marketing Ideas has created a "News Content Marketing" software platform that creates "breaking news" sites for any industry, vertical or niche.  Any subject.  Our newsbots scour the web for breaking news on "keywords" they are trained to find.  The breaking news story is then sent to our server and reformatted as follows:

  • Title
  • Picture (if available in news story)
  • Credit to Author (i.e. Chicago Tribune)
  • 25 Word Blurb (Preview
  • Additional Articles on same keyword (if available)
  • Direct Link to Original Content Provider
Web Crawlers Love Breaking News!
Search engines give breaking news priority resulting in top billing.  Better yet, people who use search engines to find news are targeted resulting in qualified visitors who have demonstrated an interest in your industry, niche or vertical.  So if we create breaking news on the Miami Heat, our visitors are  most likely to be Miami Heat Fans.  This means we can target our visitors with real "contextual advertising" (i.e NBA Heat Jersey's, Lebron James shoes, South Beach related merchandise (Groupon) etc.

To see our technology in action, visit NBANewsHeat.com or NFCIP.org

Isis(TM) Launches in Austin and Salt Lake City; As Many as 20 Isis Ready(TM) Handsets to Be Available by Year End


PRESS RELEASE
Oct. 22, 2012, 9:00 a.m. EDT

Launch Represents Milestone for Mobile Commerce Industry

AUSTIN, Texas & SALT LAKE CITY, Oct 22, 2012 (BUSINESS WIRE) -- Isis(TM), the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA and Verizon Wireless, today announced the availability of the Isis Mobile Wallet(TM) in Austin and Salt Lake City. Starting today, consumers can visit their AT&T, T-Mobile or Verizon retail location and select from nine Isis Ready(TM) handsets, with an expected 11 additional handsets coming to market by year end.

"The launch of the Isis Mobile Wallet in Austin and Salt Lake City represents a milestone for both Isis and the mobile commerce industry," said Ryan Hughes, chief marketing officer, Isis. "With as many as 20 Isis Ready handsets headed to market by year end, we are experiencing an unprecedented level of support for NFC and consumer choice."

How to Get Started With the Isis Mobile Wallet on October 22:

-- Visit an AT&T Mobility, T-Mobile USA or Verizon Wireless retail store in Austin or Salt Lake City to receive a secure element SIM and ensure your handset model is Isis Ready

-- Download the Isis Mobile Wallet application from Google Play

-- Load an eligible American Express, Capital One or Chase credit card into the Isis Mobile Wallet or get started with the Isis Cash(TM) card that comes in every Wallet.

-- Get out and get tapping at any of the hundreds of locations across Austin and Salt Lake City where contactless payments are accepted, a full list of which can be found at www.paywithisis.com .

"The launch of the Isis Mobile Wallet is an important step toward accelerating mobile payments in the United States and maximizing convenience for consumers," said Bill Gajda, head of mobile product, Visa Inc. "Isis' open approach directly aligns with Visa's strategy of enabling consumers to make mobile payments with whatever device they choose using the trusted accounts they already have."

"MasterCard has been working with industry partners like Isis to turn mobile phones into secure payment devices and create better shopping experiences for both consumers and merchants," said Mung Ki Woo, group executive, mobile, MasterCard Worldwide. "The use of NFC technology is a path to an improved consumer experience, and the launch of the Isis Mobile Wallet - combined with the growing number of NFC-enabled handsets - will help make mobile commerce a reality for millions of consumers."

"Today's launch of the Isis Mobile Wallet is a significant achievement in terms of enabling consumer adoption of mobile payments," said Suzan Kereere, senior vice president and general manager, American Express, Global Network Business. "Mobile commerce holds the promise of dramatically enhancing consumers' shopping experience, and American Express' first priority as a network is to provide choice and flexibility for all industry participants as we work together to influence the speed and growth of mobile NFC payments in the U.S."

For more information on specific Isis Ready handsets, please visit an AT&T Mobility, T-Mobile USA or Verizon Wireless retail location in Austin or Salt Lake City.

About Isis

The joint venture is between AT&T Mobility LLC, T-Mobile USA and Verizon Wireless and is based in New York City. The venture is chartered with building Isis(TM), a national mobile commerce venture that will fundamentally transform how people shop, pay and save. The Isis(TM) mobile commerce network will be available to all merchants, banks, payment networks and mobile carriers. ISIS is a trademark of JVL Ventures, LLC in the U.S. and/or other countries. Other logos, product and company names mentioned herein may be the trademarks of their respective owners.

www.paywithisis.com @PayWithIsis

You're here because you searched for news.  IMI's proprietary breaking news content marketing platform is second to none.  Learn More

Innovative Marketing Ideas has created a "News Content Marketing" software platform that creates "breaking news" sites for any industry, vertical or niche.  Any subject.  Our newsbots scour the web for breaking news on "keywords" they are trained to find.  The breaking news story is then sent to our server and reformatted as follows:

  • Title
  • Picture (if available in news story)
  • Credit to Author (i.e. Chicago Tribune)
  • 25 Word Blurb (Preview
  • Additional Articles on same keyword (if available)
  • Direct Link to Original Content Provider
Web Crawlers Love Breaking News!
Search engines give breaking news priority resulting in top billing.  Better yet, people who use search engines to find news are targeted resulting in qualified visitors who have demonstrated an interest in your industry, niche or vertical.  So if we create breaking news on the Miami Heat, our visitors are  most likely to be Miami Heat Fans.  This means we can target our visitors with real "contextual advertising" (i.e NBA Heat Jersey's, Lebron James shoes, South Beach related merchandise (Groupon) etc.

To see our technology in action, visit NBANewsHeat.com or NFCIP.org

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