I'm curious as to why Wells Fargo would specifically quantify (in red below) the rates for Internet "Non-PIN Debit Card Sales"By the way, those very same "Non-PIN Debit Card Sales" have the exact rates as "credit card sales...which is probably another reason I see to avoid even making the distinction.
Does Wells Fargo find it necessary to post NON-PIN Debit Card Sales rates unless they also, in tandem, had and provided a solution, and thus rate, for Internet "PIN Debit Card Sales."
Internet Merchant Account Pricing
| One-Time |  |
|---|---|
| Set-Up Fee1 | $99.00 per location |
| Monthly | |
| Monthly Service Fee (per location) | $31 per month |
| Annual Compliance Support Fee2 | $40 per year |
| Payment Gateway Fee | Included |
| Online Reporting | Included |
| Statement Billing Fee3 (paper statement) | $7.50 per month |
| Processing Fees | |
| Discount Rate4 — Visa®, MasterCard®, Discover® Network | 2.40% on Gross Credit Card Sales |
| Discount Rate4 — Visa, MasterCard, Discover Network | 2.40% on Gross Non-PIN Debit Card Sales |
| Authorization/EDC Fee5 — Visa (Credit and Non-PIN Debit), MasterCard (Credit and Non-PIN Debit), Discover Network (Credit and Non-Pin Debit) | $0.30 per attempt |
| Non Bank Card Authorization (American Express) | $0.27 per attempt |
| Non Bank Card Capture Fee (American Express and American Express — split dial) | $0.03 per attempt |
| Voice Authorization Fee | $0.75 per attempt |
| Address Verification Fee6 | $0.01 per attempt |
| Chargeback Fee7 | $25.00 per chargeback |
| Voice (Manual) Address Verification Fee | $2.00 per attempt |
