Monday, May 9, 2011

Gilbarco's Williams to Speak About Payment Security at NACStech


May 09, 2011 09:06 ET

GREENSBORO, NC--(Marketwire - May 9, 2011) - Mark Williams, marketing manager, fuel dispenser applications at Gilbarco Veeder-Root, will speak at NACStech at the Mirage Las Vegas, May 16-18.

Williams will be part of the expert panel discussion titled "How to Protect Your Automated Fuel Dispenser" on Monday, May 16 at 1:30 p.m. The workshop will outline specific tactics fuel retailers can use to prevent credit and debit card skimming at the forecourt card readers, protecting their customers and their business. Attendees will learn how to identify the signs of tampering at the card readers and how to employ best practices to prevent data theft.

Williams manages the team at Gilbarco responsible for a number of industry leading payment security products, including the FlexPay™ Encrypting PIN Pad (EPP) and Secure Card Reader for the U.S. market, and the FlexPay EMV CRIND® (chip & PIN) for the Canadian market, all of which were industry firsts-to-market for fuel dispenser manufacturers, and continue to provide the most secure forecourt payment points in the industry.

NACStech is hosted by the National Association of Convenience Stores, an international trade association representing more than 2,100 retail and 1,500 supplier company members that do business in nearly 50 countries. Gilbarco Veeder-Root is a Hunter Club member of NACS.

Gilbarco Veeder-Root is the global leader of integrated technology solutions in the retail petroleum industry and fleet fueling market. The company provides Gilbarco® fuel dispensers, payment systems, point of sale systems and other equipment and services.

Gilbarco Veeder-Root is also an exhibitor at the NACStech Show, Booth 403 that runs concurrently with the workshops May 16-18.

About Gilbarco Veeder-Root
Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations. We offer the broadest range of integrated solutions from the forecourt to the convenience store and head office. For almost 150 years, Gilbarco has earned the trust of its customers by providing long-term partnership, uncompromising support and proven reliability. In fact, we help manage the business and maximize the bottom lines for 19 of the top 20 convenience store operators in the U.S. Gilbarco Veeder-Root. Technology with a human touch
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Michaels Reveals Debit Card Data Breach

From: NACS Online:  CHICAGO – Arts-and-crafts retailer Michaels Stores Inc. announced last week that some customer debit and credit card information had been compromised by PIN pad tampering at Chicago-area stores. The Chicago Tribune reported that authorities confirmed that thieves plundered some victims bank accounts, often for hundreds of dollars each. Michaels, a Texas-based company, operates 1,049 stores in the U.S. and Canada. "It appears Michaels stores in the Chicagoland area have been targeted," said Bloomingdale Police Chief Frank Giammarese. "I can confidently say all 16 of our victims have visited a Michaels store." The U.S. Secret Service began an investigation last Wednesday. "At this point right now, it's a brand new case for us," said Derrick Golden, spokesman for the Chicago field office. One of the most common methods for thieves to steal PIN pad information is by using a “skimmer,” which captures a customer’s card and personal ID information. Golden told the newspaper that it’s “too early to say” as to whether a skimmer was used in Michaels’ data breach.

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MICROS Partners with Tabbedout for Consumer Mobile Payment Processing

MICROS logoImage via Wikipedia

Seamless integration enables MICROS restaurant and bar customers to deploy Tabbedout for faster and more convenient tab payments, social media integration, and direct marketing to consumer devices

COLUMBIA, Md., May 9, 2011 /PRNewswire/ -- MICROS Systems, Inc. (NASDAQ: MCRS), a leading provider of information technology solutions for the hospitality and retail industries, is pleased to announce its seamless integration, sales and marketing partnership with ATX Innovations, Inc. using Tabbedout - the secure and innovative way to open, review and pay restaurant or bar tabs with a smart phone, representing a consumer cultural revolution in payment technology.
The partnership allows restaurant and bar merchants to deploy Tabbedout's software quickly and easily through their existing MICROS POS software without any additional hardware requirements. MICROS and its authorized resellers will sell, install and maintain the Tabbedout application, making the process of adding consumer mobile payment processing easy and fast, without any downtime to the merchant's system.
"In this recession, particularly in larger cities where there are many restaurant options, being the first to offer mobile payments integrated with social media provides a 'cool factor' that is priceless," stated Bob Amick, owner of Atlanta-based Concentrics Restaurants.  "Since deploying Tabbedout, which is fully integrated to our MICROS point-of-sale system, we have noticed that it not only attracts more patrons, it has increased table turns which is key as sometimes the hardest thing for a restaurant to do during peak serving time is to check someone out to increase speed of the table turn."
"Tabbedout's powerful payment and marketing engine has enabled thousands of mobile payments at a network of restaurants and bars across 13 states in 49 cities," stated Rick Orr, Tabbedout Co-Founder and CEO. "Combining MICROS's technology and large network of key customer venues with our innovative mobile payment application, is a win-win for everyone involved."
"Tabbedout, as a fully integrated extension of our current POS products, allows convenient customer payment and popular social media forums through mobile devices," stated Michael L. Russo, MICROS Chief Technology Officer. "MICROS is an innovative company committed to supporting the very best in advanced technologies -- as with Tabbedout -- that bring our merchant customers more revenue and improve the patrons' experience at their venues."
About Tabbedout
Tabbedout® is the cure for forgotten credit cards and missing out on a good time. Tabbedout makes mobile payment a simple and secure process that is widely available, so that bars and restaurants can spend more time with their customers. The free Tabbedout mobile app for iPhone and Android lets consumers open a tab with their mobile phone, view their tab in real-time and pay the tab anytime, anywhere, putting them in control over how and when they pay. For more information, visit: http://www.tabbedout.com/ or contact sales@tabbedout.com to learn more about becoming a Tabbedout partner.
About MICROS Systems, Inc.
MICROS Systems, Inc. provides enterprise applications for the hospitality and retail industries worldwide. Over 330,000 MICROS systems are currently installed in table and quick service restaurants, hotels, motels, casinos, leisure and entertainment, and retail operations in more than 130 countries, and on all seven continents. In addition, MICROS provides property management systems, central reservation and customer information solutions under the brand MICROS-Fidelio for more than 26,000 hotels worldwide, as well as point-of-sale, loss prevention, and cross-channel functionality through its MICROS-Retail division for more than 90,000 retail stores worldwide. MICROS stock is traded through NASDAQ under the symbol MCRS.
For more information on MICROS and its advanced information technology solutions for the hospitality industry, please contactLouise Casamento, Vice President of Marketing at (443) 285-8144 or (866) 287-4736. You can also visit the MICROS website atwww.micros.com or send an email to info@micros.com.
The MICROS logo is a registered trademark of MICROS Systems, Inc.
All other product and brand names are the property of their respective owners.
Contact:
Louise Casamento

443-285-8144


SOURCE MICROS Systems, Inc.

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The Zacks Analyst Blog Highlights Visa and MasterCard

CHICAGO, May 9, 2011 /PRNewswire/ -- Zacks.com announces the list of stocks featured in the Analyst Blog. Every day the Zacks Equity Research analysts discuss the latest news and events impacting stocks and the financial markets. Stocks recently featured in the blog include: Visa Inc. (NYSE: V), MasterCard Inc.(NYSE: MA), Washington Post Company (NYSE: WPO), The New York Times Company (NYSE: NYT) and Kraft Foods Inc.(NYSE: KFT).
Get the most recent insight from Zacks Equity Research with the free Profit from the Pros newsletter: http://at.zacks.com/?id=5513
Here are highlights from Friday's Analyst Blog:
Visa Gains Big Year Over Year
Visa Inc.'s (NYSE: V) fiscal second quarter 2011 (ended March 31, 2011) operating earnings of $1.23 per Class A common share were three pennies ahead of the Zacks Consensus Estimate of $1.20 per share, but substantially exceeded 96 cents reported in the year-ago quarter on lower share count.
Visa's GAAP net income for the quarter came in at $881 million, increasing 23.6% from $713 million in the year-ago quarter. Operating income climbed 23.3% year over year to $1.38 billion. Meanwhile, total GAAP operating expenses jumped 3.0% year over year to $862 million, in the reported quarter.
Total operating revenues for the reported quarter were $2.25 billion, up 14.6% from $1.96 billion in the year-ago quarter and slightly higher than the Zacks Consensus Estimate of $2.23 billion. While growth was driven by strong performance across segments, currency fluctuations contributed a positive 2% to the top line.
Service revenues increased dramatically by 23.5% year over year to $1.09 billion and are recognized based on payments volume in the prior quarter. All other revenue categories are recognized based on current quarter activity.
Data processing revenues grew 13.0% over the prior-year period to $823 million. International transaction revenues, which are driven by cross-border payments volume, climbed 14.5% over the prior-year quarter to $624 million. Other revenues, earned through Visa Europe's licensing fee, were $156 million, declining 9.8% over the year-ago quarter. Client incentives, which are a contra-revenue item, were $451 million, representing 20% of gross revenues.
On a constant dollar basis, payments volume increased 13% year over year to $861 billion. Total processed transactions carrying the Visa brand increased 13% year over year to 12.0 billion. Cross border volume, on a constant dollar basis, grew 13% year over year.
As of March 31, 2011, cash and equivalents, restricted cash and available-for-sale investment securities were $6.6 billion, up from$5.9 billion as of September 30, 2010, including $3.0 billion of restricted cash for litigation escrow.
Long-term debt reduced to $25 billion from $32 billion at the end of September 2010. Total shareholders' equity was recorded at$26.2 billion, up from $25.0 billion as of September 30, 2010.
Visa's operating cash flow improved dramatically to $1.61 billion from $580 million as of March 31, 2010.
Guidance
Visa reiterated its projections for fiscal 2011, anticipating annual net revenue growth in the range of 11%-15%; annual operating margin of about 60%; GAAP tax rate of 36.5%-37.0% and capital expenditures of $250-$275 million.
Further, the company re-affirmed its client incentives within the range of 16.0%-16.5% of gross revenue; advertising, marketing and promotional expenses to be less than $900 million; annual earnings per share growth to surpass 20% and annual free cash flow to exceed $3 billion in fiscal 2011.
Our Take
Visa continues to drive growth through increased payment volumes along with consistent growth in processed transactions. The company benefits from strong secular demand growth, meaningful international exposure, high barriers to entry, excellent pricing power and impressive operating leverage.
Although regulatory compliances as a result of the ongoing financial overhaul in the U.S. and litigation are expected to weigh on the financials of the company in fiscal 2011 and ahead, Visa aims to retain its strength by exploring newer growth avenues that include mobile, eCommerce and money transfer services. The company is also generating strong cash flow and maintains a healthy capital position.
Meanwhile, Visa's prime peer, MasterCard Inc. (NYSE: MA) reported its first quarter earnings on Tuesday, with operating earnings per share of $4.29 that  were significantly ahead of the Zacks Consensus Estimate of $4.10 and $3.46 in the year-ago quarter.

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Tabbedout Completes $5.75 Million Series A Funding Round for Restaurant Mobile Payments Platform

May 09, 2011 09:38 AM Eastern Daylight Time 
NEA Funding Fuels National Expansion of Mobile Payment Solution
AUSTIN, Texas--(BUSINESS WIRE)--Tabbedout, the secure and convenient way to open, view and pay your tab with a smartphone, has secured $3.7 million in additional funding from New Enterprise Associates (NEA) to complete the company’s Series A round of venture funding, totaling $5.75 million.
http://www.tabbedout.com“Now that we’re increasing our availability in market and making life easier for merchants and their patrons, it’s time to turn our attention to consumer awareness and adoption in key markets. This round of funding from NEA will be instrumental in accomplishing that goal.”
The completion of this round brings the company’s financing to $6.5 million in total from investors including NEA, Trellis Partners and angel investors. The funds will be used to further accelerate the company’s rapid growth – Tabbedout has doubled both the size of its staff and its national footprint since the first tranche of the Series A round was announced in October 2010.
“We’re seeing extensive demand for our mobile payment solution, particularly from POS vendors who are integrating the solution into their offerings for restaurants and bars across the country,” said Rick Orr, CEO, Tabbedout. “Now that we’re increasing our availability in market and making life easier for merchants and their patrons, it’s time to turn our attention to consumer awareness and adoption in key markets. This round of funding from NEA will be instrumental in accomplishing that goal.”
To that end, the company recently named Arturo Coto, founder of technology, business consulting and marketing services companies, to the position of vice president of marketing. Coto will lead the charge to grow consumer adoption of the Tabbedout mobile payment solution, creating strategy and programs that transform the way people pay for their tabs.
Available for free on both iPhone and Android smartphones, the Tabbedout application was built by security experts with ease of use and marketing capabilities in mind. Unlike other mobile payment platforms, Tabbedout allows users to store credit card information directly on their phone, encrypted and under passphrase protection, instead of on host servers. Consumers are safe from the threat of lost or stolen credit cards and can open, view and pay their tab at their own pace, and share their social experiences with friends via Facebook, Twitter and Foursquare, all within the application.
"With their rapid growth in venue deployment through solid partnerships with industry leaders like MICROS, Tabbedout is emerging as the clear leader in the mobile payments space," said Scott Sandell, NEA general partner and Tabbedout board member. "We are pleased to participate in this final tranche of funding to fuel their growth and market leadership, helping to make mobile payments a reality today."
Currently, Tabbedout’s powerful payment solution has enabled thousands of mobile payments at a network of bars and restaurants across 20 states in 90 cities. Also announced today, the company announced that leading POS vendor MICROS will now embed Tabbedout into its POS offering, significantly impacting the number of merchants offering the Tabbedout service.
About New Enterprise Associates
New Enterprise Associates (NEA) is a leading venture capital and growth equity firm focused on helping entrepreneurs build transformational businesses across multiple stages, sectors, and geographies. With approximately $11 billion in committed capital, NEA invests in information technology, healthcare, and energy technology companies at all stages in a company’s lifecycle, from seed stage through IPO. The firm’s long track record of successful investing includes more than 165 portfolio company IPOs and more than 265 acquisitions. In the U.S., NEA has two offices in the Washington, D.C. metropolitan area and one in Menlo Park, California. In addition, New Enterprise Associates (India) Pvt. Ltd. has offices in Bangalore and Mumbai, India, and New Enterprise Associates (Beijing), Ltd. has offices in Beijing and Shanghai, China.
For additional information, visit www.nea.com.
About Tabbedout
Tabbedout®is the cure for forgotten credit cards and missing out on a good time. Tabbedout makes mobile payment a simple and secure process that is widely available, so that bars and restaurants can spend more time with their customers. The free Tabbedout mobile app for iPhone and Android lets consumers open a tab with their mobile phone, view their tab in real-time and pay the tab anytime, anywhere, putting them in control over how and when they pay. For more information, visit: http://www.tabbedout.com/ or contact sales@tabbedout.com to learn more about becoming a Tabbedout partner.
Check us out on Facebook; follow us on Twitter.

Contacts

INK Public Relations
Allison Glass, 512-382-8987
allison@ink-pr.com

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Tabbedout Partners with MICROS for Smart Phone Payments at Restaurants

May 09, 2011 09:38 AM Eastern Daylight Time 

Tabbedout and MICROS Launch Mobile Payment Offering in U.S.

Integration with MICROS Broadens Mobile Payment Reality
AUSTIN, Texas--(BUSINESS WIRE)--Tabbedout, the secure and convenient way to open, view and pay your tab with a smartphone, is now fully integrated with the POS technology of industry leader MICROS Systems, Inc. (NASDAQ: MCRS). This offering means a larger segment of the hospitality industry across the country can now promote a mobile payment option – and the more than 69M U.S. consumers with smartphones in their pockets have an instant, secure and free way to experience mobile payment today.
http://www.tabbedout.com
“We partnered with Tabbedout as the integrated solution to provide our merchants with the peace of mind of security encryption on the back end, coupled with the marketing capabilities and social media integration on the front end.”
“Tabbedout’s approach marks a radical shift in the mobile payment landscape,” said Michael L. Russo, Chief Technology Officer, MICROS. “We partnered with Tabbedout as the integrated solution to provide our merchants with the peace of mind of security encryption on the back end, coupled with the marketing capabilities and social media integration on the front end.”
Available for free on both iPhone and Android smartphones, the Tabbedout application was built by security experts with ease of use and marketing capabilities in mind. Unlike other mobile payment solutions, Tabbedout allows users to store credit card information directly on their phone, under passphrase protection, instead of on host servers. Consumers are safe from the threat of lost or stolen credit cards and can open, view and pay their tab at their own pace, and share their social experiences with friends via Facebook, Twitter and Foursquare, all within the application.
Currently, Tabbedout’s powerful payment solution has enabled thousands of mobile payments at a network of restaurants and bars across 20 states in 90 cities. Today’s news will have an immediate and direct impact on the number of merchants offering the Tabbedout service to patrons.
Commented Rick Orr, CEO, Tabbedout, “Partnering with MICROS enables us to offer unparalleled integration and expand our network of venues, which means more consumers will be able to experience the security and ease of paying with their phone. Mobile payments are a hot topic, but research shows that mobile payment is a reality at only .1% of the overall U.S. retail sales landscape. We are excited to accelerate our growth while helping merchants generate more profit and offering consumers the unique capability to maximize their time with friends rather than anxiously awaiting their check.”
Once Tabbedout has been downloaded for free from the iPhone App Store or Android Market, consumers can quickly and easily find locations and open, view and pay tabs. Credit and debit card information is encrypted securely on the user’s phone, not on Tabbedout’s servers. A random secret code is displayed on the screen each time a consumer opens a tab – that’s the only information the consumer needs to provide the server or bartender. Customers can leverage Tabbedout’s integration with top social networks to check-in and let their friends know where they are or to check-out and let them know where they are going next. Receipts can be emailed automatically and customers can even call a local cab using Cabbedout, all from within the app.
Merchants experience increased sales, payment security and operations efficiency with the Tabbedout solution embedded in their MICROS POS system. Customers are able to pay on their own time, so restaurants and bars can serve more people, especially during peak hours. Additionally, merchants reduce fraud exposure for their patrons by removing the exchange of a physical credit card. Payment information is validated upfront and the POS clearly notifies the staff when a tab is paid.
About MICROS Systems, Inc.
MICROS Systems, Inc. provides enterprise applications for the hospitality and retail industries worldwide. Over 330,000 MICROS systems are currently installed in table and quick service restaurants, hotels, motels, casinos, leisure and entertainment, and retail operations in more than 130 countries, and on all seven continents. In addition, MICROS provides property management systems, central reservation and customer information solutions under the brand MICROS-Fidelio for more than 26,000 hotels worldwide, as well as point-of-sale, loss prevention, and cross-channel functionality through its MICROS-Retail division for more than 90,000 retail stores worldwide. MICROS stock is traded through NASQAQ under the symbol MCRS.
For more information on MICROS and its advanced information technology solutions for the hospitality industry, please contact Louise Casamento, Vice President of Marketing at (443) 285-8144 or (866) 287-4736. You can also visit the MICROS website at www.micros.com or send an email to info@micros.com.
About Tabbedout
Tabbedout®is the cure for forgotten credit cards and missing out on a good time. Tabbedout makes mobile payment a simple and secure process that is widely available, so that bars and restaurants can spend more time with their customers. The free Tabbedout mobile app for iPhone and Android lets consumers open a tab with their mobile phone, view their tab in real-time and pay the tab anytime, anywhere, putting them in control over how and when they pay. For more information, visit: http://www.tabbedout.com/ or contact sales@tabbedout.com to learn more about becoming a Tabbedout partner.
Check us out on Facebook; follow us on Twitter.

Contacts

INK Public Relations
Allison Glass, 512-382-8987
allison@ink-pr.com

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MasterCard to Participate in the J.P. Morgan Global Technology, Media and Telecom Conference

MasterCardImage via Wikipedia
May 09, 2011 08:00 AM Eastern Daylight Time 
PURCHASE, N.Y.--(BUSINESS WIRE)--On Tuesday, May 17, Ajay Banga, president and chief executive officer for MasterCard Incorporated (NYSE: MA), will participate in the J.P. Morgan Global Technology, Media and Telecom Conference in Boston. The discussion will begin at 9:20 a.m. Eastern Time and last for approximately 40 minutes.
A listen-only live audio webcast will be accessible through the Investor Relations section of the MasterCard website at www.mastercard.com. An audio replay of the session will also be available for 30 days at the same website location.
About MasterCard Incorporated
As a leading global payments company, MasterCard Incorporated prides itself on being at the heart of commerce, helping to make life easier and more efficient for everyone, everywhere. MasterCard serves as a franchisor, processor and advisor to the payments industry, and makes commerce happen by providing a critical economic link among financial institutions, governments, businesses, merchants, and cardholders worldwide. In 2010, $2.7 trillion in gross dollar volume was generated on its products by consumers around the world. Powered by the MasterCard Worldwide Network – the fastest payment processing network in the world – MasterCard processes over 23 billion transactions each year and has the capacity to handle 160 million transactions per hour, with an average network response time of 130 milliseconds and with 99.99 percent reliability. MasterCard advances global commerce through its family of brands, including MasterCard®, Maestro®, and Cirrus®; its suite of core products such as credit, debit, and prepaid; and its innovative platforms and functionalities, such as MasterCard PayPass™ and MasterCard inControl®. MasterCard serves consumers, governments, and businesses in more than 210 countries and territories. For more information, please visit us at www.mastercard.com.

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Payment Alliance International Deploys MagTek’s Qwick Codes to Enable Secure “Cardless” ATM Transactions

May 09, 2011 10:11 AM Eastern Daylight Time
Offer Part of Comprehensive PAIMobile™ Suite of Solutions
LOUISVILLE, Ky., & SEAL BEACH, Calif.--(BUSINESS WIRE)--Payment Alliance International (PAI), a leader in electronic payment processing solutions, and MagTek, a global leader in secure mobile payments technology, jointly announce the deployment of MagTek’s Qwick Codes across PAI’s nationwide network of over 50,000 ATM machines.
http://www.GoPAI.com
“Qwick Codes illustrates our goal of expanding and improving the consumers’ ability to use their smartphones to conduct everyday financial transactions”
With high expectations for smartphones to replace physical wallets, Qwick Codes provides a revolutionary new way to pay for goods and services at stores and online or to access cash from ATMs, without compromising sensitive payment information or consumer identity. PAI’s integration of Qwick Codes into its nationwide ATM network signifies a major leap forward in the quest for a secure Mobile Wallet solution that consumers can use everywhere without actually carrying a payment card.
Qwick Codes Mobile Wallet is an easy-to-use application that runs on a PC, Apple iOS device or Android smartphone with a Secure Card Reader Authenticator peripheral attached. All consumers need to do to generate a unique Qwick Code is swipe any traditional magnetic stripe payment card they already carry in their wallets through the Authenticator and a one-time, disposable account number and PIN are generated. Consumers use their Qwick Code and PIN at supported ATMs to withdraw cash, eliminating the need to physically carry a payment card while reducing exposure from skimming and related fraud. Qwick Codes access cardholder data during transaction processing and process normally through the debit and credit networks.
“Qwick Codes illustrates our goal of expanding and improving the consumers’ ability to use their smartphones to conduct everyday financial transactions,” said Andy Deignan, MagTek vice president of global marketing and strategy. Deignan adds, “In line with offering the high level of security MagTek is known for, static card data converted into a one-time use Qwick Code can be used to retrieve cash at any supported ATM, effectively eliminating the risk associated with compromised ATMs rigged with card skimmers.”
“As a committed partner in the world of payment solutions, we are constantly looking for ways to benefit our customers,” explains John J. Leehy, III, president and chief executive officer of PAI. “That’s why we are excited to support MagTek’s Qwick Codes, an innovative advancement in ATM transactions that will offer consumers a simple, convenient and more secure ATM experience without using physical payment cards.”
PAI will feature its PAIMobile suite of solutions, along with its new ATM Qwick Codes product, at the Electronic Transactions Association (ETA) Annual Meeting & Expo, May 10-12, 2011, in San Diego, Calif. Qwick Codes enabled ATMs will be available for demonstration at the PAI booth (#628) and MagTek exhibit (#614), as well as featured in the ETA Technology Showcase (#537). Demonstrations will highlight the security available for protecting sensitive cardholder information, along with a simple, straightforward consumer experience.
About Payment Alliance International (PAI)
Payment Alliance International is a leading provider of payment processing solutions for businesses nationwide. We offer credit card, check processing, ATM network management, and business information services, all designed to maximize customer success and make business easy. Payment Alliance International is based in Louisville, Ky., with offices in West Palm Beach, Fla., Jackson, Miss. and Billings, Mont. For more information, please visit www.GoPAI.com.
About MagTek
Since 1972, MagTek has been a leading manufacturer of electronic devices and systems for the reliable issuance, reading, transmission and security of cards, checks, PINs and other identification documents. Today, MagTek continues to innovate with the development of a new generation of security centric products secured by MagneSafe. By leveraging strong encryption, secure tokenization, real time authentication and dynamic payment card data, MagneSafe products enable users to assess and validate the trustworthiness of credentials used for online identification, payment processing and other high-value electronic transactions. MagTek is based in Seal Beach, Calif., and has sales offices throughout the United States, Europe and Asia, with independent distributors in over 40 countries. For more information, please visit www.magtek.com.
PAIMobile is a trademark of Payment Alliance International (PAI). Other marks are trademarks or registered trademarks of their respective owner.

Contacts

Payment Alliance International
Terri Newton
Strategic Marketing Director
502-671-4088
press@GoPAI.com
or
MagTek, Inc.
Andy Deignan
Vice President, Global Marketing & Strategy
562-546-6603
andy.deignan@magtek.com

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BillMyParents Continues Massive National Exposure


May 09, 2011 09:35 ET

Spend Smart Card, Featured Live on ESPN, Tonight on MTV

SAN DIEGO, CA--(Marketwire - May 9, 2011) - BillMyParents, the teen payment solutions brand offered by Socialwise, Inc., (OTCBB: SCLW) announced today a weekend of unprecedented exposure for the BillMyParents brand and new BillMyParents Spend Smart card -- a prepaid reloadable card designed for teens, young adults and their parents, that can be used everywhere debit MasterCard is accepted. The national media rollout includes fully integrated broadcast, advertising and event programming on the ESPN and MTV television networks. BillMyParents reached millions of viewers this weekend on ESPN and continues its push on MTV tonight, spreading a simple and powerful message about the BillMyParents Spend Smart card. In the words of BillMyParents brand ambassador and professional skateboarding icon, Rob Dyrdek, "It's Safe. It's Smart. It's Money."
The BillMyParents Spend Smart card burst onto the national scene this weekend on ESPN with its first-ever national television commercial, integrated event-branding, digital advertising and multiple appearances during a 2-hour live ESPN broadcast of the first of four Street League Skateboarding Series events. The live ESPN audience of millions tuning into the SLS event witnessed winner Nyjah Huston hoisting a giant BillMyParents Spend Smart card, loaded with $150,000 in prize money. All four SLS events, sponsored by BillMyParents, will be broadcast live by ESPN this summer.
Tonight the BillMyParents brand and Spend Smart card are featured on MTV in a new episode of this season's "Rob Dyrdek's Fantasy Factory." The show airs on MTV at 10:30 p.m./9:30 CT. This season's "Fantasy Factory" is generating the strongest ratings in the show's history and is expected to capture over 3 million viewers this week and millions more impressions via digital distribution and subsequent airings of the show on MTV and MTV2 throughout the year. Featuring a guest-appearance by Rob's mom, the show emphasizes the importance of the parent-teen relationship when it comes to building smart spending habits, and showcases both the newly designed card and Spend Smart application.
"This is one of the biggest brand integrations I've ever done," said Rob Dyrdek, president of Dyrdek Enterprises, founder of Street League Skateboarding and BillMyParents brand ambassador. "I look at it this way -- I understand that to be successful you absolutely have to learn how to be financially responsible from a young age. But I didn't know that when I was younger, and I had to learn the hard way. Being the brand ambassador for BillMyParents gives me the opportunity to meaningfully help teens and actually build the foundation of someone's future success."
"We are thrilled to be involved in such a significant way with Rob and his high-profile entertainment properties," commented Mark Sandson, president and CEO of BillMyParents. "We are about to roll out substantial updates to our programs, and the timing could not be more perfect for us to get in front of the millions of people who follow Rob, 'Fantasy Factory' and Street League Skateboarding across all media channels."
The BillMyParents Spend Smart card includes features that everyone will appreciate, including the ability to easily load and reload the card online, track spending and card balance instantly via text alerts whenever purchases are made, and lock or unlock the card with the push of a button if the card is lost or stolen and -- if necessary -- to block usage. Parents and teens can also invite other family members and friends to contribute to the card for special occasions or recurring deposits, with no credit risk, worries about overdrafting, or hidden fees. The BillMyParents Spend Smart card encourages timely discussions about spending -- talks that can result in teachable moments for teens, young adults and their parents.
For more information, please visit: www.billmyparents.com
About BillMyParentsBillMyParents provides payment solutions targeted to teens, young adults and their parents. Our solutions facilitate communication between parents and young people and help teach financial responsibility. Follow us on Facebook @BillMyParents. For more information: www.billmyparents.com.
About Socialwise, Inc.Socialwise, Inc. (OTCBB: SCLW) is headquartered in San Diego, CA. and is currently seeking shareholder approval to change its legal name to BillMyParents, Inc. For more information: www.socialwise.com
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