Thursday, May 13, 2010

2010 U.S. State of Online Banking Report Press Release










Swipe Your Card, Enter Your PIN, Online Banking

Authentication that Replicates ATM Access
Customer Experience Takes Center Stage in Online Banking


comScore Releases 2010 U.S. State of Online Banking Report

RESTON, Va., May 12 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released the 2010 addition of its annual State of Online Banking Report.  The study, based on a survey of more than 2,500 U.S. Internet users and behavioral data from comScore's 1 million person online consumer panel, found that bank and credit card institutions experienced a decline in customer satisfaction for the second consecutive year as the economic environment weighed down consumer sentiment. On the positive side, the study also found that 64 percent of Americans now utilize online bill pay, an increase of 19 percentage points versus the previous year.
"It is evident that the economic climate of the past year has affected not only consumers' attitudes and perceptions of their financial institutions, but also how they are interacting with them," said Marc Trudeau, comScore senior director. "As economic conditions begin to improve, it will be important for banks and other financial institutions to focus intently on improving customer satisfaction and brand loyalty in order to retain and grow market share. Those who are effective in doing so will be in the best position to take advantage of new opportunities in the market as the economy returns to form."
Customer Satisfaction for Online Brokerages Improves as Financial Markets Rebound
In 2010, 70 percent of survey respondents reported being satisfied with their primary bank, a marginal decrease versus last year. Despite the tenuous macroeconomic environment, however, the U.S. equity markets' considerable recovery in 2009 has actually driven a net increase in customer satisfaction among brokerage customers. Some 64 percent of respondents expressed satisfaction with their primary firm in 2010, up 6 percentage points versus year ago, helping brokerage firms surpass credit card institutions' overall satisfaction level, which declined 2 points to 60 percent.












Satisfaction with Primary Financial Institution  

March 23 – April 9, 2010,  n = 2,576

Source: comScore Banking Survey


Percent of Respondents who are "Highly Satisfied"
Financial Institution
2008
2009
2010
Bank
72%
71%
70%
Brokerage Firm
70%
58%
64%
Credit Card Company
65%
62%
60%




Consumers Put Additional Emphasis on Customer Service When Opening New Accounts
When opening a new checking or savings account, free checking continued to reign as the most important attribute with 67 percent of consumers selecting this feature, followed by low minimum balance (37 percent), proximity of branches/ATMs (36 percent) and bill pay (24 percent).  While most attributes experienced a marginal decrease in importance versus year ago, quality of customer service surged 18 percentage points to 22 percent of respondents in 2010, indicating a fast-emerging point of differentiation among financial institutions.













Top 5 Attributes Important for Opening New Checking/Savings Account, % of Respondents Rating as Important
March 23 – April 9, 2010,  n = 2,576

Source: comScore Banking Survey


2009
2010
Point Change
2010 vs. 2009
Free checking
70%
67%
 -3
Low minimum balance
38%
37%
 -1
Proximity of Branches/ATMs
40%
36%
 -4
Bill Pay
23%
24%
 1
Quality of Customer Service
4%
22%
 18




Online Bill Pay Gains, but Still Has Not Reached Full Potential
In the past year, online bill pay has experienced substantial growth in consumer adoption with 64 percent of survey respondents reporting they use online bill pay, up 19 percentage points from the previous year. Automatic/recurring bill pay also witnessed significant growth in the past year with 52 percent of respondents now enrolled in the service, up 10 points from the previous year.










Percent of Survey Respondents that Use Online Bill Payment Tools

March 23 – April 9, 2010,  n = 2,576

Source: comScore Banking Survey
Payment Tool
2009
2010
Point Change
2010 vs. 2009
Online Bill Pay
45%
64%
19
Automatic/Recurring Bill Pay
42%
52%
10




Yet even with attractive promotions and user-friendly online interfaces, 36 percent of survey respondents do not use online bill pay.  Nearly one-third of the respondents cited security concerns as the main reason they do not pay bills online.
Mr. Trudeau added, "Fear and uncertainty about security are hindering the online banking community from further adoption of tools like automatic bill pay and keeping a significant segment of potential online banking customers offline.  If financial institutions work to alleviate some of these concerns, there is still room to grow the online banking market."
Additional Study Findings
Some additional findings from the study include:
  • Customer satisfaction with bank Websites declined at all of the top five banks, despite significant investments in new applications, tools and bill functionality designed to help customers manage their personal finances.

  • With increasing environmental awareness and financial incentives, 58 percent of respondents are now enrolled in paperless statements, up 5 points from last year.  Of those with paperless accounts, 69 percent of respondents are enrolled in paperless options for their checking/saving, while paperless penetration rates are much lower for other financial products such as credit cards (47 percent), insurance (28 percent) and brokerage (16 percent).

  • Only 30 percent of online bankers expressed interest in using online Personal Financial Management (PFM) sites.  More importantly, only 10 percent are aware of specific online PFM sites and less than 4 percent currently use the tools.



The comScore 2010 State of Online Banking Report leverages behavioral data obtained via the comScore panel of 1 million U.S. Internet users as well as information gathered through a survey of more than 2,500 U.S. Internet users to provide an in-depth look at online banking today.  The report provides comprehensive insights into service usage, consumer satisfaction, paperless banking and personal financial management.
To download a complimentary copy of the comScore 2010 State of Online Banking Report, please visit:http://www.comscore.com/OnlineBanking
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
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comScore: The 2010 State of Online Banking Report



Date: May 11, 2010
Speaker: comScore, Inc.
Event: comScore Whitepaper
The comScore 2010 State of Online Banking Report leverages behavioral data obtained via the comScore panel of 1 million U.S. Internet users as well as information gathered through a survey of more than 2,500 U.S. Internet users to provide an in-depth look at online banking today. The report provides comprehensive insights into service usage, consumer satisfaction, paperless banking and personal financial management.
Online banking continues to grow in importance for the average American. Since the inaugural comScore online banking report in 2006, the number of customers visiting the top 10 online banking sites has increased from approximately 40 million people to more than 58 million people. In any given quarter, nearly 60 percent of the total U.S. Internet population visits at least one of the top 20 financial institution sites.
However, there are clouds on the horizon as organic growth at the top 10 banks is stagnating. Quarterly growth rates in the 1 to 2 percent range, compared to 5 to 10 percent in the middle part of the decade, indicate that penetration of online banking is reaching maturity. Although online banking customer volume is not growing quickly, its importance in the day-to-day lives of Americans continues to increase. As the economic climate continues to improve, it will be important for banks and other financial institutions to focus intently on driving customer satisfaction and brand loyalty in order to retain and grow market share. Those who are effective in doing so will be in the best position to take advantage of new opportunities in the market as the economy returns to form.

comScore: The 2010 State of Online Banking Report



Date: May 11, 2010
Speaker: comScore, Inc.
Event: comScore Whitepaper
The comScore 2010 State of Online Banking Report leverages behavioral data obtained via the comScore panel of 1 million U.S. Internet users as well as information gathered through a survey of more than 2,500 U.S. Internet users to provide an in-depth look at online banking today. The report provides comprehensive insights into service usage, consumer satisfaction, paperless banking and personal financial management.
Online banking continues to grow in importance for the average American. Since the inaugural comScore online banking report in 2006, the number of customers visiting the top 10 online banking sites has increased from approximately 40 million people to more than 58 million people. In any given quarter, nearly 60 percent of the total U.S. Internet population visits at least one of the top 20 financial institution sites.
However, there are clouds on the horizon as organic growth at the top 10 banks is stagnating. Quarterly growth rates in the 1 to 2 percent range, compared to 5 to 10 percent in the middle part of the decade, indicate that penetration of online banking is reaching maturity. Although online banking customer volume is not growing quickly, its importance in the day-to-day lives of Americans continues to increase. As the economic climate continues to improve, it will be important for banks and other financial institutions to focus intently on driving customer satisfaction and brand loyalty in order to retain and grow market share. Those who are effective in doing so will be in the best position to take advantage of new opportunities in the market as the economy returns to form.

134 National and State Associations Endorse Swipe Fee Reform Amendment

Image from a GAO report explaining how the int...Image via Wikipedia


ARLINGTON, Va., May 12 /PRNewswire-USNewswire/ -- In a letter addressed to all members of the U.S. Senate, 134 trade associations endorsed an amendment (S. Amdt. 3932) to the Restoring American Financial Stability Act of 2010 sponsored by Senate Majority Whip Richard Durbin (D-IL) that will address excessive debit card swipe fees and the anti-competitive practices of credit card companies and the big banks that issue their cards.  
The common-sense amendment would free merchants of anti-competitive restrictions imposed by the credit card companies, allowing merchants to offer discounts when customers use less expensive forms of payment.  The amendment would also direct the Federal Reserve to issue regulations to ensure that swipe fees imposed on debit card transactions are 'reasonable and proportional' to the cost incurred in processing the transaction.  
More than 80 percent of all interchange fees are collected by the 10 largest banks.  The amendment offered by Sen. Durbin exempts all banks, credit unions and thrifts with assets less than $1 billion, meaning that 92% of all banks, 98% of all credit unions, and 86% of all thrifts would be exempt, allowing them to continue to receive the same interchange fees they receive today.
According to the letter signed by 57 national associations and 77 state trade associations,
"Despite Congress' efforts to reign in abusive practices, credit card companies continue to take advantage of a major loophole in financial regulation.  In fact, they announced interchange rate increases just months after the passage of the Credit Card Accountability, Responsibility and Disclosure Act of 2009 (Credit CARD Act), effectively circumventing many of the reforms instituted by Congress.  More recently, Visa Europe announced last month that it was voluntarily dropping debit card interchange fees to 0.2% in Europe, a decrease of 60%, while earlier in the month Visa increased rates on similar transactions in the United States by some 30%.  Quite literally, at a rate of approximately 2.0% on debit card interchange fees, which is 10 times higher in the United States, American businesses are subsidizing European transactions.
"Simple, common-sense reforms are needed to correct this market imbalance, which would give our organizations' members additional tools to manage our costs related to interchange fees.  First, the amendment would give the Federal Reserve the authority to conduct an open and fair rulemaking – without prescribing an outcome – in order to develop regulations to ensure that interchange fees imposed on debit card transactions be 'reasonable and proportional' to the cost incurred in processing the transaction.  Debit transactions are not an extension of credit and are directly drawn from a consumer's checking account, yet the interchange rate on debit transactions continues to increase.  Small banks, credit unions and thrifts with assets of under $1 billion would be carved-out from these rules, meaning that 92% of all banks, 98% of all credit unions, and 86% of all thrifts would be exempt, allowing them to continue to receive the same interchange fees they receive today.    
"Second, the amendment would prohibit anti-competitive restrictions on discounts and the setting of minimum transaction levels, providing entities with the freedom to choose their preferred method of payment.  Under current rules, any business, charity or government agency that accepts credit or debit cards is prohibited from setting a minimum transaction level, such as$3, even though the entity may actually lose money on the transaction because of slim profit margins.  Visa and MasterCard can and do impose fines on small businesses up to $5,000 per day for such offenses, which has the effect of ensuring that the card companies and big banks turn a profit even if the small business loses money on the transaction.  In addition, the amendment allows businesses to incentivize the use of one card network over another (e.g., a discount may be provided for Discover cards if they carry a lower interchange rate) and allows businesses to offer discounts on certain forms of payment (e.g., a discount may be offered for cash, check, PIN debit, etc., all of which carry lower rates than credit cards).  This amendment would not enable merchants to discriminate against debit cards issued by small banks and credit unions.  Visa and MasterCard require merchants to accept all cards within their networks, and this amendment does not change that requirement."
In the last year, small business owners have gathered nearly four million petition signatures from their customers and delivered them to Members of Congress, calling on them to reform these unfair fees.
In addition to the Retail Industry Leaders Association, organizations signing the letter included American Association of Motor Vehicle Administrators, American Dental Association, International Franchise Association, National Grocers Association, National Restaurant Association, Arkansas Hospitality Association, Louisiana Restaurant Association, Retail Council of New York State, and the Wyoming Lodging and Restaurant Association.
RILA is the trade association of the world's largest and most innovative retail companies. RILA members include more than 200 retailers, product manufacturers, and service suppliers, which together account for more than $1.5 trillion in annual sales, millions of American jobs and more than 100,000 stores, manufacturing facilities and distribution centers domestically and abroad.
Full letter text and list of organizations below:
May 12, 2010
TO THE MEMBERS OF THE UNITED STATES SENATE:
The undersigned organizations, representing a diverse array of interests including small business, state organizations, dentists, retailers, restaurants, grocery stores, convenience stores and others, write in strong support of S. Amdt. 3932, sponsored by Senator Richard Durbin, regarding interchange fee reforms to S. 3217, the Restoring American Financial Stability Act of 2010 now before the Senate.  Unless relief is granted, interchange "swipe fees," which amounted to $48 billion in 2008, will continue to rise as card companies and issuing banks seek even higher profits, primarily on the backs of our organizations' members.  This comes at a time when businesses, state agencies and charities – all of whom pay interchange fees – are struggling to help the economy grow again and when consumers can least afford pricing increases.
Despite Congress' efforts to reign in abusive practices, credit card companies continue to take advantage of a major loophole in financial regulation.  In fact, they announced interchange rate increases just months after the passage of the Credit Card Accountability, Responsibility and Disclosure Act of 2009 (Credit CARD Act), effectively circumventing many of the reforms instituted by Congress.  More recently, Visa Europe announced last month that it was voluntarily dropping debit card interchange fees to 0.2% in Europe, a decrease of 60%, while earlier in the month Visa increased rates on similar transactions in the United States by some 30%.  Quite literally, at a rate of approximately 2.0% on debit card interchange fees, which is 10 times higher in the United States, American businesses are subsidizing European transactions.
Simple, common-sense reforms are needed to correct this market imbalance, which would give our organizations' members additional tools to manage our costs related to interchange fees.  First, the amendment would give the Federal Reserve the authority to conduct an open and fair rulemaking – without prescribing an outcome – in order to develop regulations to ensure that interchange fees imposed on debit card transactions be "reasonable and proportional" to the cost incurred in processing the transaction.  Debit transactions are not an extension of credit and are directly drawn from a consumer's checking account, yet the interchange rate on debit transactions continues to increase.  Small banks, credit unions and thrifts with assets of under $1 billion would be carved-out from these rules, meaning that 92% of all banks, 98% of all credit unions, and 86% of all thrifts would be exempt, allowing them to continue to receive the same interchange fees they receive today.    
Second, the amendment would prohibit anti-competitive restrictions on discounts and the setting of minimum transaction levels, providing entities with the freedom to choose their preferred method of payment.  Under current rules, any business, charity or government agency that accepts credit or debit cards is prohibited from setting a minimum transaction level, such as$3, even though the entity may actually lose money on the transaction because of slim profit margins.  Visa and MasterCard can and do impose fines on small businesses up to $5,000 per day for such offenses, which has the effect of ensuring that the card companies and big banks turn a profit even if the small business loses money on the transaction.  In addition, the amendment allows businesses to incentivize the use of one card network over another (e.g., a discount may be provided for Discover cards if they carry a lower interchange rate) and allows businesses to offer discounts on certain forms of payment (e.g., a discount may be offered for cash, check, PIN debit, etc., all of which carry lower rates than credit cards).  This amendment would not enable merchants to discriminate against debit cards issued by small banks and credit unions.  Visa and MasterCard require merchants to accept all cards within their networks, and this amendment does not change that requirement.    
By providing these and other important reforms, the Congress will send a strong message that it supports modernizing and updating our financial payments systems while providing relief to businesses owners who have seen their interchange credit card assessments skyrocket – for many businesses exceeding the cost of providing health care benefits to their employees.    
In closing, we are very concerned about the unintended consequences of not addressing interchange fees will have on our industries as the card companies and big banks continue to seek higher profits as a direct result of financial regulatory reform legislation, and other failing portfolios, through ever increasing interchange fees.  We ask that you support S. Amdt. 3932, sponsored by Senator Durbin, to the Restoring American Financial Stability Act of 2010 when it comes up for a vote in order to ensure that financial regulation reform is comprehensive and complete.  We look forward to working with you and your staff to incorporate these meaningful, common-sense reforms as part of the financial regulatory reform legislation.  
National Trade Associations


American Apparel & Footwear Association

American Association of Motor Vehicle Administrators

American Beverage Licensees

American Booksellers Association

American Dental Association

American Home Furnishings Alliance

American Hotel & Lodging Association

American Nursery & Landscape Association

American Veterinary Medical Association

Automotive Aftermarket Industry Association

Consumer Electronics Association

Consumer Electronics Retailers Coalition

Digital Media Association

Drycleaning & Laundry Institute

Entertainment Merchants Association

Food Marketing Institute

Footwear Distributors and Retailers of America

International Association of Airport Duty Free Stores

International Association of Amusement Parks & Attractions

International Council of Shopping Centers

International Festivals & Events Association

International Franchise Association

Jewelers of America

National Association of Chain Drugstores

National Association of College Stores

National Association of Convenience Stores

National Association of Recording Merchandisers

National Association of Shell Marketers

National Association of Theatre Owners

National Associations of Concessionaires

National Council of Chain Restaurants

National Franchisee Association

National Golf Course Owners Association

National Grocers Association

National Home Furnishings Association

National Parking Association

National Restaurant Association

National Retail Federation

National Ski Areas Association

National Small Business Association

NATSO, Representing America's Travel Plazas and Truck Stops

Outdoor Amusement Business Association, Inc.

Outdoor Industry Association

Pet Industry Joint Advisory Council

Petroleum Marketers Association of America

Petroleum Retailers & Auto Repair Association

Retail Industry Leaders Association

Service Station Dealers of America and Allied Trades

Small Business Majority

Society of American Florists

Society of Independent Gasoline Marketers of America

Specialty Equipment Market Association

Taxicab, Limousine & Paratransit Association

Tire Industry Association

Travel Goods Association

United States Association of Importers of Textiles and Apparel

World Floor Covering Association



State Trade Associations


Alaska Cabaret, Hotel, Restaurant & Retailers Association

Arizona Petroleum Marketers Association

Arizona Restaurant and Hospitality Association

Arkansas Hospitality Association

Arkansas Oil Marketers Association

California Independent Oil Marketers Association

California Retailers Association

Colorado/Wyoming Petroleum Marketers Association

Delaware Restaurant Association

Empire State Petroleum Association

Florida Petroleum Marketers Association

Florida Restaurant & Lodging Association

Fuel Merchants Association of New Jersey

Georgia Oilmen's Association

Georgia Restaurant Association

Hawaii Restaurant Association

Idaho Petroleum Marketers and Convenience Store Association

Illinois Petroleum Marketers Association /Illinois Association of Convenience Stores

Independent Connecticut Petroleum Association

Indiana Hotel & Lodging Association

Indiana Petroleum Marketers and Convenience Store Association, Inc.

Indiana Restaurant Association

Kentucky Petroleum Marketers Association

Kentucky Restaurant Association

Louisiana Oil Marketers & Convenience Store Association

Louisiana Restaurant Association

Maine Energy Marketers Association

Michigan Petroleum Association

Michigan Restaurant Association

Mid-Atlantic Petroleum Distributors Association

Minnesota Petroleum Marketers Association

Mississippi Petroleum Marketers & Convenience Stores

Missouri Petroleum Marketers and Convenience Store Association

Montana Petroleum Marketers and Convenience Store Association

Montana Restaurant Association

Nebraska Petroleum Marketers & Convenience Store Association

Nebraska Restaurant Association

Nevada Petroleum Marketers & Convenience Store Association

New Jersey Restaurant Association

New Jersey Retail Merchants Association

New Mexico Petroleum Marketers Association

New Mexico Restaurant Association

New York State Restaurant Association

North Carolina Petroleum & Convenience Marketers

North Dakota Petroleum Marketers Association

Ohio Petroleum Marketers & Convenience Store Association

Ohio Restaurant Association

Oklahoma Petroleum Marketers & Convenience Store Association

Oregon Petroleum Association

Pennsylvania Petroleum Marketers and Convenience Store Association

Pennsylvania Retailers' Association

Petroleum & Convenience Marketers of Alabama

Petroleum Marketers & Convenience Store Association Kansas

Petroleum Marketers & Convenience Stores of Iowa

Restaurant Association Metropolitan Washington

Restaurant Association of Maryland

Retail Council of New York State

Rhode Island Hospitality Association

South Carolina Petroleum Marketers Association

South Carolina Hospitality Association

South Dakota Petroleum & Propane Marketers Association

South Dakota Retailers Association

Tennessee Fuel & Convenience Store Association

Tennessee Hospitality Association

Texas Petroleum Marketers and Convenience Store Association

Texas Restaurant Association

Utah Petroleum Marketers & Retailers Association

Vermont Fuel Dealers Association

Virginia Petroleum, Convenience and Grocery Association

Washington Oil Marketers Association/Pacific Northwest Oil Heat Council

Washington Restaurant Association

West Virginia Hospitality & Travel Association

West Virginia Oil Marketers and Grocers Association

Western Petroleum Marketers Association

Wisconsin Petroleum Marketers & Convenience Store Association

Wisconsin Restaurant Association

Wyoming Lodging and Restaurant Association

134 National and State Associations Endorse Swipe Fee Reform Amendment

Image from a GAO report explaining how the int...Image via Wikipedia


ARLINGTON, Va., May 12 /PRNewswire-USNewswire/ -- In a letter addressed to all members of the U.S. Senate, 134 trade associations endorsed an amendment (S. Amdt. 3932) to the Restoring American Financial Stability Act of 2010 sponsored by Senate Majority Whip Richard Durbin (D-IL) that will address excessive debit card swipe fees and the anti-competitive practices of credit card companies and the big banks that issue their cards.  
The common-sense amendment would free merchants of anti-competitive restrictions imposed by the credit card companies, allowing merchants to offer discounts when customers use less expensive forms of payment.  The amendment would also direct the Federal Reserve to issue regulations to ensure that swipe fees imposed on debit card transactions are 'reasonable and proportional' to the cost incurred in processing the transaction.  
More than 80 percent of all interchange fees are collected by the 10 largest banks.  The amendment offered by Sen. Durbin exempts all banks, credit unions and thrifts with assets less than $1 billion, meaning that 92% of all banks, 98% of all credit unions, and 86% of all thrifts would be exempt, allowing them to continue to receive the same interchange fees they receive today.
According to the letter signed by 57 national associations and 77 state trade associations,
"Despite Congress' efforts to reign in abusive practices, credit card companies continue to take advantage of a major loophole in financial regulation.  In fact, they announced interchange rate increases just months after the passage of the Credit Card Accountability, Responsibility and Disclosure Act of 2009 (Credit CARD Act), effectively circumventing many of the reforms instituted by Congress.  More recently, Visa Europe announced last month that it was voluntarily dropping debit card interchange fees to 0.2% in Europe, a decrease of 60%, while earlier in the month Visa increased rates on similar transactions in the United States by some 30%.  Quite literally, at a rate of approximately 2.0% on debit card interchange fees, which is 10 times higher in the United States, American businesses are subsidizing European transactions.
"Simple, common-sense reforms are needed to correct this market imbalance, which would give our organizations' members additional tools to manage our costs related to interchange fees.  First, the amendment would give the Federal Reserve the authority to conduct an open and fair rulemaking – without prescribing an outcome – in order to develop regulations to ensure that interchange fees imposed on debit card transactions be 'reasonable and proportional' to the cost incurred in processing the transaction.  Debit transactions are not an extension of credit and are directly drawn from a consumer's checking account, yet the interchange rate on debit transactions continues to increase.  Small banks, credit unions and thrifts with assets of under $1 billion would be carved-out from these rules, meaning that 92% of all banks, 98% of all credit unions, and 86% of all thrifts would be exempt, allowing them to continue to receive the same interchange fees they receive today.    
"Second, the amendment would prohibit anti-competitive restrictions on discounts and the setting of minimum transaction levels, providing entities with the freedom to choose their preferred method of payment.  Under current rules, any business, charity or government agency that accepts credit or debit cards is prohibited from setting a minimum transaction level, such as$3, even though the entity may actually lose money on the transaction because of slim profit margins.  Visa and MasterCard can and do impose fines on small businesses up to $5,000 per day for such offenses, which has the effect of ensuring that the card companies and big banks turn a profit even if the small business loses money on the transaction.  In addition, the amendment allows businesses to incentivize the use of one card network over another (e.g., a discount may be provided for Discover cards if they carry a lower interchange rate) and allows businesses to offer discounts on certain forms of payment (e.g., a discount may be offered for cash, check, PIN debit, etc., all of which carry lower rates than credit cards).  This amendment would not enable merchants to discriminate against debit cards issued by small banks and credit unions.  Visa and MasterCard require merchants to accept all cards within their networks, and this amendment does not change that requirement."
In the last year, small business owners have gathered nearly four million petition signatures from their customers and delivered them to Members of Congress, calling on them to reform these unfair fees.
In addition to the Retail Industry Leaders Association, organizations signing the letter included American Association of Motor Vehicle Administrators, American Dental Association, International Franchise Association, National Grocers Association, National Restaurant Association, Arkansas Hospitality Association, Louisiana Restaurant Association, Retail Council of New York State, and the Wyoming Lodging and Restaurant Association.
RILA is the trade association of the world's largest and most innovative retail companies. RILA members include more than 200 retailers, product manufacturers, and service suppliers, which together account for more than $1.5 trillion in annual sales, millions of American jobs and more than 100,000 stores, manufacturing facilities and distribution centers domestically and abroad.
Full letter text and list of organizations below:
May 12, 2010
TO THE MEMBERS OF THE UNITED STATES SENATE:
The undersigned organizations, representing a diverse array of interests including small business, state organizations, dentists, retailers, restaurants, grocery stores, convenience stores and others, write in strong support of S. Amdt. 3932, sponsored by Senator Richard Durbin, regarding interchange fee reforms to S. 3217, the Restoring American Financial Stability Act of 2010 now before the Senate.  Unless relief is granted, interchange "swipe fees," which amounted to $48 billion in 2008, will continue to rise as card companies and issuing banks seek even higher profits, primarily on the backs of our organizations' members.  This comes at a time when businesses, state agencies and charities – all of whom pay interchange fees – are struggling to help the economy grow again and when consumers can least afford pricing increases.
Despite Congress' efforts to reign in abusive practices, credit card companies continue to take advantage of a major loophole in financial regulation.  In fact, they announced interchange rate increases just months after the passage of the Credit Card Accountability, Responsibility and Disclosure Act of 2009 (Credit CARD Act), effectively circumventing many of the reforms instituted by Congress.  More recently, Visa Europe announced last month that it was voluntarily dropping debit card interchange fees to 0.2% in Europe, a decrease of 60%, while earlier in the month Visa increased rates on similar transactions in the United States by some 30%.  Quite literally, at a rate of approximately 2.0% on debit card interchange fees, which is 10 times higher in the United States, American businesses are subsidizing European transactions.
Simple, common-sense reforms are needed to correct this market imbalance, which would give our organizations' members additional tools to manage our costs related to interchange fees.  First, the amendment would give the Federal Reserve the authority to conduct an open and fair rulemaking – without prescribing an outcome – in order to develop regulations to ensure that interchange fees imposed on debit card transactions be "reasonable and proportional" to the cost incurred in processing the transaction.  Debit transactions are not an extension of credit and are directly drawn from a consumer's checking account, yet the interchange rate on debit transactions continues to increase.  Small banks, credit unions and thrifts with assets of under $1 billion would be carved-out from these rules, meaning that 92% of all banks, 98% of all credit unions, and 86% of all thrifts would be exempt, allowing them to continue to receive the same interchange fees they receive today.    
Second, the amendment would prohibit anti-competitive restrictions on discounts and the setting of minimum transaction levels, providing entities with the freedom to choose their preferred method of payment.  Under current rules, any business, charity or government agency that accepts credit or debit cards is prohibited from setting a minimum transaction level, such as$3, even though the entity may actually lose money on the transaction because of slim profit margins.  Visa and MasterCard can and do impose fines on small businesses up to $5,000 per day for such offenses, which has the effect of ensuring that the card companies and big banks turn a profit even if the small business loses money on the transaction.  In addition, the amendment allows businesses to incentivize the use of one card network over another (e.g., a discount may be provided for Discover cards if they carry a lower interchange rate) and allows businesses to offer discounts on certain forms of payment (e.g., a discount may be offered for cash, check, PIN debit, etc., all of which carry lower rates than credit cards).  This amendment would not enable merchants to discriminate against debit cards issued by small banks and credit unions.  Visa and MasterCard require merchants to accept all cards within their networks, and this amendment does not change that requirement.    
By providing these and other important reforms, the Congress will send a strong message that it supports modernizing and updating our financial payments systems while providing relief to businesses owners who have seen their interchange credit card assessments skyrocket – for many businesses exceeding the cost of providing health care benefits to their employees.    
In closing, we are very concerned about the unintended consequences of not addressing interchange fees will have on our industries as the card companies and big banks continue to seek higher profits as a direct result of financial regulatory reform legislation, and other failing portfolios, through ever increasing interchange fees.  We ask that you support S. Amdt. 3932, sponsored by Senator Durbin, to the Restoring American Financial Stability Act of 2010 when it comes up for a vote in order to ensure that financial regulation reform is comprehensive and complete.  We look forward to working with you and your staff to incorporate these meaningful, common-sense reforms as part of the financial regulatory reform legislation.  
National Trade Associations


American Apparel & Footwear Association

American Association of Motor Vehicle Administrators

American Beverage Licensees

American Booksellers Association

American Dental Association

American Home Furnishings Alliance

American Hotel & Lodging Association

American Nursery & Landscape Association

American Veterinary Medical Association

Automotive Aftermarket Industry Association

Consumer Electronics Association

Consumer Electronics Retailers Coalition

Digital Media Association

Drycleaning & Laundry Institute

Entertainment Merchants Association

Food Marketing Institute

Footwear Distributors and Retailers of America

International Association of Airport Duty Free Stores

International Association of Amusement Parks & Attractions

International Council of Shopping Centers

International Festivals & Events Association

International Franchise Association

Jewelers of America

National Association of Chain Drugstores

National Association of College Stores

National Association of Convenience Stores

National Association of Recording Merchandisers

National Association of Shell Marketers

National Association of Theatre Owners

National Associations of Concessionaires

National Council of Chain Restaurants

National Franchisee Association

National Golf Course Owners Association

National Grocers Association

National Home Furnishings Association

National Parking Association

National Restaurant Association

National Retail Federation

National Ski Areas Association

National Small Business Association

NATSO, Representing America's Travel Plazas and Truck Stops

Outdoor Amusement Business Association, Inc.

Outdoor Industry Association

Pet Industry Joint Advisory Council

Petroleum Marketers Association of America

Petroleum Retailers & Auto Repair Association

Retail Industry Leaders Association

Service Station Dealers of America and Allied Trades

Small Business Majority

Society of American Florists

Society of Independent Gasoline Marketers of America

Specialty Equipment Market Association

Taxicab, Limousine & Paratransit Association

Tire Industry Association

Travel Goods Association

United States Association of Importers of Textiles and Apparel

World Floor Covering Association



State Trade Associations


Alaska Cabaret, Hotel, Restaurant & Retailers Association

Arizona Petroleum Marketers Association

Arizona Restaurant and Hospitality Association

Arkansas Hospitality Association

Arkansas Oil Marketers Association

California Independent Oil Marketers Association

California Retailers Association

Colorado/Wyoming Petroleum Marketers Association

Delaware Restaurant Association

Empire State Petroleum Association

Florida Petroleum Marketers Association

Florida Restaurant & Lodging Association

Fuel Merchants Association of New Jersey

Georgia Oilmen's Association

Georgia Restaurant Association

Hawaii Restaurant Association

Idaho Petroleum Marketers and Convenience Store Association

Illinois Petroleum Marketers Association /Illinois Association of Convenience Stores

Independent Connecticut Petroleum Association

Indiana Hotel & Lodging Association

Indiana Petroleum Marketers and Convenience Store Association, Inc.

Indiana Restaurant Association

Kentucky Petroleum Marketers Association

Kentucky Restaurant Association

Louisiana Oil Marketers & Convenience Store Association

Louisiana Restaurant Association

Maine Energy Marketers Association

Michigan Petroleum Association

Michigan Restaurant Association

Mid-Atlantic Petroleum Distributors Association

Minnesota Petroleum Marketers Association

Mississippi Petroleum Marketers & Convenience Stores

Missouri Petroleum Marketers and Convenience Store Association

Montana Petroleum Marketers and Convenience Store Association

Montana Restaurant Association

Nebraska Petroleum Marketers & Convenience Store Association

Nebraska Restaurant Association

Nevada Petroleum Marketers & Convenience Store Association

New Jersey Restaurant Association

New Jersey Retail Merchants Association

New Mexico Petroleum Marketers Association

New Mexico Restaurant Association

New York State Restaurant Association

North Carolina Petroleum & Convenience Marketers

North Dakota Petroleum Marketers Association

Ohio Petroleum Marketers & Convenience Store Association

Ohio Restaurant Association

Oklahoma Petroleum Marketers & Convenience Store Association

Oregon Petroleum Association

Pennsylvania Petroleum Marketers and Convenience Store Association

Pennsylvania Retailers' Association

Petroleum & Convenience Marketers of Alabama

Petroleum Marketers & Convenience Store Association Kansas

Petroleum Marketers & Convenience Stores of Iowa

Restaurant Association Metropolitan Washington

Restaurant Association of Maryland

Retail Council of New York State

Rhode Island Hospitality Association

South Carolina Petroleum Marketers Association

South Carolina Hospitality Association

South Dakota Petroleum & Propane Marketers Association

South Dakota Retailers Association

Tennessee Fuel & Convenience Store Association

Tennessee Hospitality Association

Texas Petroleum Marketers and Convenience Store Association

Texas Restaurant Association

Utah Petroleum Marketers & Retailers Association

Vermont Fuel Dealers Association

Virginia Petroleum, Convenience and Grocery Association

Washington Oil Marketers Association/Pacific Northwest Oil Heat Council

Washington Restaurant Association

West Virginia Hospitality & Travel Association

West Virginia Oil Marketers and Grocers Association

Western Petroleum Marketers Association

Wisconsin Petroleum Marketers & Convenience Store Association

Wisconsin Restaurant Association

Wyoming Lodging and Restaurant Association

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