Wednesday, May 19, 2010

BillMyParents® Announces Innovative Peace of Mind Control PanelTM for Parents



SAN DIEGO, CA--(Marketwire - May 19, 2010) -  BillMyParents®, the online teen payment solutions company from Socialwise, Inc. (OTCBBSCLW), premiered today its Peace of Mind Control Panel™ feature that works in conjunction with its teen reloadable prepaid MasterCard®. The proprietary panel enables parents to easily monitor and manage their teens' BillMyParents® reloadable prepaid MasterCard® accounts, and is just one of the unique elements that makeBillMyParents® a leader in teen payment solutions and user security for today's fast-paced environment.
"We developed the Peace of Mind Control Panel in order to specifically give parents an unparalleled level of monitoring and control services that are not typically associated with other standard debit card programs," says Jim Collas, President and CEO of BillMyParents®. "Carrying cash can be risky, and the safety and ease of our reloadable prepaid MasterCard® means parents and teens can have ongoing dialogue about financial responsibility while enabling teens a higher level of the independence they yearn for."
The BillMyParents® reloadable prepaid MasterCard® is the debit card parents don't need to worry about, and is accepted at over 25 million locations worldwide. Through the Peace of Mind Control Panel™, Transaction Alerts deliver parents a text or email every time a transaction is made, including the name and location of the vendor, the amount of sale, and the remaining balance. Lost Card Protection covers a lost or stolen card, with funds automatically transferred to the replacement card -- completely hassle-free. With Emergency Load, parents can instantly add funds to a card account whether it's for gas for a stranded teen or for last minute movie tickets or meals. Also, parents have the ability to instantly enable or disable cards using the Lock/Unlock Account feature.
About BillMyParents®BillMyParents® provides payment solutions targeted to young people between the ages of 8 and 21. Our solutions facilitate communication between parents and young people and help teach financial responsibility. For more information: www.billmyparents.com.
About Socialwise, Inc.

Socialwise, Inc. (
OTCBBSCLW) is headquartered in San Diego, CA. For more information:www.socialwise.com.
About MasterCard® WorldwideMasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes over 22 billion transactions each year, and provides industry-leading analysis and consulting services to financial-institution customers and merchants. Powered by the MasterCard Worldwide Network and through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to www.mastercard.com. Follow us on Twitter: @mastercardnews.
Certain statements contained in this press release are "forward-looking statements" within the meaning of federal securities laws, including, without limitation, anything relating or referring to future financial results and planned business activities. Such statements are inherently subject to risks and uncertainties, which include, without limitation, those in Company reports filed with the SEC. The Company can give no assurance that such expectations will prove correct. Future events and actual results could differ materially from those statements.
Socialwise, Inc. Media Contact:

Sunny Zobel

503.213.3510

sunny@themilkmilk.com



Socialwise, Inc. Investor Relations Contact:

Robert Wheat

619-218-9908

rwheat@socialwise.com


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BillMyParents® Announces Innovative Peace of Mind Control PanelTM for Parents



SAN DIEGO, CA--(Marketwire - May 19, 2010) -  BillMyParents®, the online teen payment solutions company from Socialwise, Inc. (OTCBBSCLW), premiered today its Peace of Mind Control Panel™ feature that works in conjunction with its teen reloadable prepaid MasterCard®. The proprietary panel enables parents to easily monitor and manage their teens' BillMyParents® reloadable prepaid MasterCard® accounts, and is just one of the unique elements that makeBillMyParents® a leader in teen payment solutions and user security for today's fast-paced environment.
"We developed the Peace of Mind Control Panel in order to specifically give parents an unparalleled level of monitoring and control services that are not typically associated with other standard debit card programs," says Jim Collas, President and CEO of BillMyParents®. "Carrying cash can be risky, and the safety and ease of our reloadable prepaid MasterCard® means parents and teens can have ongoing dialogue about financial responsibility while enabling teens a higher level of the independence they yearn for."
The BillMyParents® reloadable prepaid MasterCard® is the debit card parents don't need to worry about, and is accepted at over 25 million locations worldwide. Through the Peace of Mind Control Panel™, Transaction Alerts deliver parents a text or email every time a transaction is made, including the name and location of the vendor, the amount of sale, and the remaining balance. Lost Card Protection covers a lost or stolen card, with funds automatically transferred to the replacement card -- completely hassle-free. With Emergency Load, parents can instantly add funds to a card account whether it's for gas for a stranded teen or for last minute movie tickets or meals. Also, parents have the ability to instantly enable or disable cards using the Lock/Unlock Account feature.
About BillMyParents®BillMyParents® provides payment solutions targeted to young people between the ages of 8 and 21. Our solutions facilitate communication between parents and young people and help teach financial responsibility. For more information: www.billmyparents.com.
About Socialwise, Inc.

Socialwise, Inc. (
OTCBBSCLW) is headquartered in San Diego, CA. For more information:www.socialwise.com.
About MasterCard® WorldwideMasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes over 22 billion transactions each year, and provides industry-leading analysis and consulting services to financial-institution customers and merchants. Powered by the MasterCard Worldwide Network and through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to www.mastercard.com. Follow us on Twitter: @mastercardnews.
Certain statements contained in this press release are "forward-looking statements" within the meaning of federal securities laws, including, without limitation, anything relating or referring to future financial results and planned business activities. Such statements are inherently subject to risks and uncertainties, which include, without limitation, those in Company reports filed with the SEC. The Company can give no assurance that such expectations will prove correct. Future events and actual results could differ materially from those statements.
Socialwise, Inc. Media Contact:

Sunny Zobel

503.213.3510

sunny@themilkmilk.com



Socialwise, Inc. Investor Relations Contact:

Robert Wheat

619-218-9908

rwheat@socialwise.com


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VeriFone Announces New Corporate Name

Image representing VeriFone Holdings as depict...




VeriFone Announces New Corporate Name

SAN JOSE, Calif.--(BUSINESS WIRE)--VeriFone Holdings, Inc. (NYSE: PAY), today announced it has formally changed its corporate name to VeriFone Systems, Inc. Henceforth all corporate information will be issued in the name of VeriFone Systems, Inc. The name change does not otherwise affect the company’s outstanding stock certificates, and the company’s common shares will continue to trade on the New York Stock Exchange under the stock symbol “PAY”.
“We continue to proudly serve our customers operating under the VeriFone banner.”
“VeriFone Systems more appropriately reflects the business identity we have established as the global leader in delivering electronic payment systems solutions to the marketplace,” said VeriFone CEO Douglas G. Bergeron. “We continue to proudly serve our customers operating under the VeriFone banner.”
The company’s core business entity will continue to operate as VeriFone, Inc.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 for VeriFone Systems, Inc.
This press release includes certain forward-looking statements related to VeriFone Systems, Inc. within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on VeriFone management's current expectations or beliefs and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the forward-looking statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of VeriFone Systems, Inc. These risks and uncertainties include: the general acceptance of the new VeriFone Systems, Inc. corporate name, customers’ acceptance and adoption of new product and service offerings, our ability to protect against fraud, the status of our relationship with and condition of third parties upon whom we rely in the conduct of our business, our dependence on a limited number of customers, uncertainties related to the conduct of our business internationally, our dependence on a limited number of key employees, short product cycles, rapidly changing technologies and maintaining competitive leadership position with respect to our payment solution offerings. For a further list and description of such risks and uncertainties, see our filings with the Securities and Exchange Commission, including our annual report on Form 10-K and our quarterly reports on Form 10-Q. VeriFone is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.
About VeriFone Systems, Inc. (www.verifone.com)
VeriFone Systems, Inc. (“VeriFone”) (NYSE: PAY) is the global leader in secure electronic payment solutions. VeriFone provides expertise, solutions and services that add value to the point of sale with merchant-operated, consumer-facing and self-service payment systems for the financial, retail, hospitality, petroleum, government and healthcare vertical markets. VeriFone solutions are designed to meet the needs of merchants, processors and acquirers in developed and emerging economies worldwide.

Contacts

VeriFone Media Relations

Pete Bartolik, 508-283-4112

pete_bartolik@verifone.com
Permalink: http://www.businesswire.com/news/home/20100518005128/en/VeriFone-Announces-Corporate


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VeriFone Announces New Corporate Name

Image representing VeriFone Holdings as depict...




VeriFone Announces New Corporate Name

SAN JOSE, Calif.--(BUSINESS WIRE)--VeriFone Holdings, Inc. (NYSE: PAY), today announced it has formally changed its corporate name to VeriFone Systems, Inc. Henceforth all corporate information will be issued in the name of VeriFone Systems, Inc. The name change does not otherwise affect the company’s outstanding stock certificates, and the company’s common shares will continue to trade on the New York Stock Exchange under the stock symbol “PAY”.
“We continue to proudly serve our customers operating under the VeriFone banner.”
“VeriFone Systems more appropriately reflects the business identity we have established as the global leader in delivering electronic payment systems solutions to the marketplace,” said VeriFone CEO Douglas G. Bergeron. “We continue to proudly serve our customers operating under the VeriFone banner.”
The company’s core business entity will continue to operate as VeriFone, Inc.
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 for VeriFone Systems, Inc.
This press release includes certain forward-looking statements related to VeriFone Systems, Inc. within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on VeriFone management's current expectations or beliefs and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the forward-looking statements herein due to changes in economic, business, competitive, technological and/or regulatory factors, and other risks and uncertainties affecting the operation of the business of VeriFone Systems, Inc. These risks and uncertainties include: the general acceptance of the new VeriFone Systems, Inc. corporate name, customers’ acceptance and adoption of new product and service offerings, our ability to protect against fraud, the status of our relationship with and condition of third parties upon whom we rely in the conduct of our business, our dependence on a limited number of customers, uncertainties related to the conduct of our business internationally, our dependence on a limited number of key employees, short product cycles, rapidly changing technologies and maintaining competitive leadership position with respect to our payment solution offerings. For a further list and description of such risks and uncertainties, see our filings with the Securities and Exchange Commission, including our annual report on Form 10-K and our quarterly reports on Form 10-Q. VeriFone is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.
About VeriFone Systems, Inc. (www.verifone.com)
VeriFone Systems, Inc. (“VeriFone”) (NYSE: PAY) is the global leader in secure electronic payment solutions. VeriFone provides expertise, solutions and services that add value to the point of sale with merchant-operated, consumer-facing and self-service payment systems for the financial, retail, hospitality, petroleum, government and healthcare vertical markets. VeriFone solutions are designed to meet the needs of merchants, processors and acquirers in developed and emerging economies worldwide.

Contacts

VeriFone Media Relations

Pete Bartolik, 508-283-4112

pete_bartolik@verifone.com
Permalink: http://www.businesswire.com/news/home/20100518005128/en/VeriFone-Announces-Corporate


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Wells Fargo Online Banking Turns 15





http://www.wellsfargo.com

Wells Fargo Marks 15 Years of Serving Customers Online

Pioneering Spirit Led Wells Fargo to Become First Bank in the Nation to Enable Customers ‘Anytime, Anywhere’ Access to Accounts
SAN FRANCISCO--(BUSINESS WIRE)--Wells Fargo (NYSE:WFC) commemorates its 15-year anniversary of online banking with enhancements to its website and more customer-friendly features that are just mouse clicks away.
“The online channel supports one of Wells Fargo’s core values of allowing customers to transact anytime, anywhere in order to meet their needs”
On May 18, 1995, Wells Fargo became the first bank in the nation to give customers free Internet access to current balances in their checking, savings, line of credit and credit card accounts. The service showed customers’ transaction histories for checking and savings accounts. Today, to address customers’ desires for more online service and help, the company announced:
  • enhancements to the Wells Fargo’s Smarter Credit™ Center, an online resource at www.wellsfargo.com/smarter_credit that provides even more robust information and guidance to help customers be smarter about credit – whether it’s establishing credit for the first time, reducing debt, getting more credit, or managing and protecting credit for the long term.

  • reduced time to complete a credit card application by 67 percent

Wells Fargo continues to use the latest technology to increase customer convenience and satisfaction, serving 17.2 million combined active online customers, 4.2 million combined active Bill Pay customers and 3 million active mobile banking customers; receiving more than 2 billion customer visits per year; and conducting more than 1.2 billion online money transfers annually.
“The online channel supports one of Wells Fargo’s core values of allowing customers to transact anytime, anywhere in order to meet their needs,” said Jim Smith, executive vice president of Wells Fargo’s Internet Services Group. “Wellsfargo.com is not a stand-alone channel but is integrated with Wells Fargo’s banking stores, phone bankers, the ATM network and mobile and text banking.”
In the early days of online banking, customers primarily used online account access to check balances and transfer money between accounts. Today, customers want the convenience of accessing accounts via a secure web browser to pay mortgage, credit card, and other bills, to apply for student loans, to manage their budgets, and to do many other activities. Online banking has become an essential tool for consumers and business owners for financial management. Wells Fargo gives customers choice, letting them decide how they want to bank, and how they want to integrate the Internet into their financial management.
More Online Anniversaries
Wells Fargo also is celebrating these online anniversaries:






1995First bank to provide secure credit card transactions on the Internet for a merchant, Virtual Vineyards, now Wine.com.
2000
Launches the Commercial Electronic Office®, a first-to-market financial services portal for mid-sized companies and large corporations that offers cash and treasury management, investment, procurement, international, trust, and credit and loan services online.
2005
First bank to launch My Spending Report, a patented, first-to-market free online money management tool that helps customers create a budget in as few as two clicks and monitors their progress throughout the month, so they can identify opportunities to spend less – delivering the information customers need to stay on budget and gain more control of their finances.
“Our philosophy at Wells Fargo for the past 15 years has been to listen to customers and learn from them,” Smith said. “With the accelerated rate of technological advances plus faster adoption – the best is yet to come.”
Through its customer experience and market research approaches, including Voice of the Customer program and ethnography research — which includes visiting customers in their home or office, Smith said Wells Fargo has a deep understanding of its customers’ financial needs and how they use banking products and services across all channels. This research drives innovation and product development and ensures customer needs are central to Wells Fargo offerings.
Wells Fargo Labs (wellsfargo.com/labs) engages both customers and non-customers through the Wells Fargo public site. It lets customer experiences shape and enhance new and existing products, through feedback.
Security is Guaranteed
Wells Fargo online banking is guaranteed secure. With its Online Security Guarantee, Wells Fargo makes sure that its customers will be covered for 100 percent of the funds in their Wells Fargo account in the unlikely event that someone the customer has not authorized removes those funds through Wells Fargo Online® or Wells Fargo Business Online®. Mobile Banking is also covered by the Online Security Guarantee. Customers are responsible for protecting their password and account information and for providing prompt notification of an unauthorized transaction. Visithttps://www.wellsfargo.com/privacy_security/online/guarantee to learn more.
About Wells Fargo Online, Mobile & Text Banking
Wells Fargo is a leading provider of online and mobile financial services for individual consumers, small and middle market businesses, and large corporations with a full range of banking, money movement, investing, asset management, and other financial and risk management products. Wells Fargo has been named the No. 1 Consumer Internet Bank in North America by Global Financemagazine (November 2009), earned an “A” grade from ABI Research for Wells Fargo Mobile (September 2009); ranked the No. 1 website out of 68 leading U.S. corporations' websites for technology innovation by the Brookings Institution (July 2009) and was awarded two Monarch Innovation Awards by Barlow Research for online services for small business, including Foreign Exchange Online and My Spending Report with Budget Watch (February 2009).
About Wells Fargo
Wells Fargo & Company is a diversified financial services company with $1.2 trillion in assets, providing banking, insurance, investments, mortgage, and consumer and commercial finance through more than 10,000 stores and 12,000 ATMs and the Internet (wellsfargo.com and wachovia.com) across North America and internationally.

Contacts

Wells Fargo & Company

Media

Andrea Mahoney, 415-222-4722
Permalink: http://www.businesswire.com/news/home/20100518005706/en/Wells-Fargo-Marks-15-Years-Serving-Customers

Wells Fargo Online Banking Turns 15





http://www.wellsfargo.com

Wells Fargo Marks 15 Years of Serving Customers Online

Pioneering Spirit Led Wells Fargo to Become First Bank in the Nation to Enable Customers ‘Anytime, Anywhere’ Access to Accounts
SAN FRANCISCO--(BUSINESS WIRE)--Wells Fargo (NYSE:WFC) commemorates its 15-year anniversary of online banking with enhancements to its website and more customer-friendly features that are just mouse clicks away.
“The online channel supports one of Wells Fargo’s core values of allowing customers to transact anytime, anywhere in order to meet their needs”
On May 18, 1995, Wells Fargo became the first bank in the nation to give customers free Internet access to current balances in their checking, savings, line of credit and credit card accounts. The service showed customers’ transaction histories for checking and savings accounts. Today, to address customers’ desires for more online service and help, the company announced:
  • enhancements to the Wells Fargo’s Smarter Credit™ Center, an online resource at www.wellsfargo.com/smarter_credit that provides even more robust information and guidance to help customers be smarter about credit – whether it’s establishing credit for the first time, reducing debt, getting more credit, or managing and protecting credit for the long term.

  • reduced time to complete a credit card application by 67 percent

Wells Fargo continues to use the latest technology to increase customer convenience and satisfaction, serving 17.2 million combined active online customers, 4.2 million combined active Bill Pay customers and 3 million active mobile banking customers; receiving more than 2 billion customer visits per year; and conducting more than 1.2 billion online money transfers annually.
“The online channel supports one of Wells Fargo’s core values of allowing customers to transact anytime, anywhere in order to meet their needs,” said Jim Smith, executive vice president of Wells Fargo’s Internet Services Group. “Wellsfargo.com is not a stand-alone channel but is integrated with Wells Fargo’s banking stores, phone bankers, the ATM network and mobile and text banking.”
In the early days of online banking, customers primarily used online account access to check balances and transfer money between accounts. Today, customers want the convenience of accessing accounts via a secure web browser to pay mortgage, credit card, and other bills, to apply for student loans, to manage their budgets, and to do many other activities. Online banking has become an essential tool for consumers and business owners for financial management. Wells Fargo gives customers choice, letting them decide how they want to bank, and how they want to integrate the Internet into their financial management.
More Online Anniversaries
Wells Fargo also is celebrating these online anniversaries:






1995First bank to provide secure credit card transactions on the Internet for a merchant, Virtual Vineyards, now Wine.com.
2000
Launches the Commercial Electronic Office®, a first-to-market financial services portal for mid-sized companies and large corporations that offers cash and treasury management, investment, procurement, international, trust, and credit and loan services online.
2005
First bank to launch My Spending Report, a patented, first-to-market free online money management tool that helps customers create a budget in as few as two clicks and monitors their progress throughout the month, so they can identify opportunities to spend less – delivering the information customers need to stay on budget and gain more control of their finances.
“Our philosophy at Wells Fargo for the past 15 years has been to listen to customers and learn from them,” Smith said. “With the accelerated rate of technological advances plus faster adoption – the best is yet to come.”
Through its customer experience and market research approaches, including Voice of the Customer program and ethnography research — which includes visiting customers in their home or office, Smith said Wells Fargo has a deep understanding of its customers’ financial needs and how they use banking products and services across all channels. This research drives innovation and product development and ensures customer needs are central to Wells Fargo offerings.
Wells Fargo Labs (wellsfargo.com/labs) engages both customers and non-customers through the Wells Fargo public site. It lets customer experiences shape and enhance new and existing products, through feedback.
Security is Guaranteed
Wells Fargo online banking is guaranteed secure. With its Online Security Guarantee, Wells Fargo makes sure that its customers will be covered for 100 percent of the funds in their Wells Fargo account in the unlikely event that someone the customer has not authorized removes those funds through Wells Fargo Online® or Wells Fargo Business Online®. Mobile Banking is also covered by the Online Security Guarantee. Customers are responsible for protecting their password and account information and for providing prompt notification of an unauthorized transaction. Visithttps://www.wellsfargo.com/privacy_security/online/guarantee to learn more.
About Wells Fargo Online, Mobile & Text Banking
Wells Fargo is a leading provider of online and mobile financial services for individual consumers, small and middle market businesses, and large corporations with a full range of banking, money movement, investing, asset management, and other financial and risk management products. Wells Fargo has been named the No. 1 Consumer Internet Bank in North America by Global Financemagazine (November 2009), earned an “A” grade from ABI Research for Wells Fargo Mobile (September 2009); ranked the No. 1 website out of 68 leading U.S. corporations' websites for technology innovation by the Brookings Institution (July 2009) and was awarded two Monarch Innovation Awards by Barlow Research for online services for small business, including Foreign Exchange Online and My Spending Report with Budget Watch (February 2009).
About Wells Fargo
Wells Fargo & Company is a diversified financial services company with $1.2 trillion in assets, providing banking, insurance, investments, mortgage, and consumer and commercial finance through more than 10,000 stores and 12,000 ATMs and the Internet (wellsfargo.com and wachovia.com) across North America and internationally.

Contacts

Wells Fargo & Company

Media

Andrea Mahoney, 415-222-4722
Permalink: http://www.businesswire.com/news/home/20100518005706/en/Wells-Fargo-Marks-15-Years-Serving-Customers

ACTON Marketing Finds Automatically Opted Out Accounts Could Lead to 5% Debit Card, Account Attrition Nationwide



Survey Finds Non-Response to Reg E Opt-In Forms Will Likely Be Largest Cause of Fee Loss, and Will Likely Lead to Overall Debit Card Account Attrition


LINCOLN, NE--(Marketwire - May 18, 2010) -  Findings of a nationwide survey of U.S. Banking customers show there are more than just overdraft fees at risk due to the Regulation E Opt-In process to be completed this summer. The study found that 37% of the nation's debit card users have overdrawn their accounts in the past year. A significant number of these overdraft program users habitually toss information sent to them by their bank or credit union. When asked what they will likely do to their bank's Opt-In form, 30% of the overdraft users in America said they will most likely round-file the form.



Brian Beach, CEO of ACTON Marketing LLC, which conducted the recent study, said, "More overdraft users will be opted out of their over draft protection programs this summer due to not responding, than overdraft customers who will consciously Opt-Out because of high fees. Our research confirms that if a bank or credit union sends out only the Opt-In Form, without previous info-marketing in place, almost a third of their overdraft customers will likely not respond and will be opted out. Since especially heavy overdraft users are predisposed to Opt-In, getting them to respond is key."



The study brought to light another customer concept not generally considered in the industry's ongoing dialog about Regulation E. The study found that if banks rely on only one Opt-In/Out contact, 30% of their overdraft customers will not respond, will be automatically opted out, and will not be protected by overdraft protection. When these overdraft users are no longer protected, and they start to have purchases denied at retail, they will most likely move their account to a different bank and away from their current institution.
Said Beach, "The psychology of overdraft users is such that they are extremely averse to having their debit card transactions denied at retail. If they begin to be denied, they will not just re-Opt-In with their current bank or credit union. Most likely they will cut and run. And it will not necessarily be the better overdraft program of another bank that attracts them -- it is the stigma and experience of being denied that they want to escape by moving to another bank."
Through overdraft analysis, 30% of the overdraft users will likely be automatically opted out this summer due to non-response to their Opt-In/Out forms -- and they will then be without overdraft protection. That 30%, accounts for 11% of all the debit card user accounts in America being regular overdraft customers who are suddenly without overdraft protection. If those account holders begin to have their purchases denied at retail, nearly half -- equivalent to 5% of all the debit card user accounts in America -- will move their account to another institution.











"This notion of overdraft customers choosing to Opt-Out, and projections of the associated lost income to banks, is much like a tempest in a teapot," says Beach. "Overdraft users are pre-inclined to Opt-In, even if they have to pay high fees. It's overdraft users' non-response that will result in the most fee loss -- as much as a 30% loss of overdraft fees due to non-response. And then the other shoe drops -- when unprotected customers react and banks lose 5% of their debit card accounts."
In March, 2010, ACTON Market Intelligence, a research division of ACTON Marketing, LLC, conducted an in-depth, Internet-based survey of 20,000 adult heads of household -- the survey focused on their reactions to Regulation E. The full study report is available by contacting ACTON at www.actonfs.com. ACTON Market Intelligence is a wholly-owned division of ACTON Marketing LLC, in Lincoln, Nebraska.
ACTON Marketing is a full-service direct-marketing organization that provides complete direct mail programs for financial organizations. ACTON Marketing was the first marketing company to promote free checking. Using decades of proprietary data, knowledge, and experience, ACTON Marketing continues to offer successful strategies, creative, and production services to clients nationwide. Besides its Checking Account Customer Acquisition program and New Movers Markeogram, ACTON offers strategies for CD retention, cross-selling as well as its new Opt-In and NSF marketing programs. To learn more visit www.actonfs.com.
© 2010 ACTON Marketing, LLC - 3401 NW 39th Street, Lincoln, NE 68524
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ACTON Marketing Finds Automatically Opted Out Accounts Could Lead to 5% Debit Card, Account Attrition Nationwide



Survey Finds Non-Response to Reg E Opt-In Forms Will Likely Be Largest Cause of Fee Loss, and Will Likely Lead to Overall Debit Card Account Attrition


LINCOLN, NE--(Marketwire - May 18, 2010) -  Findings of a nationwide survey of U.S. Banking customers show there are more than just overdraft fees at risk due to the Regulation E Opt-In process to be completed this summer. The study found that 37% of the nation's debit card users have overdrawn their accounts in the past year. A significant number of these overdraft program users habitually toss information sent to them by their bank or credit union. When asked what they will likely do to their bank's Opt-In form, 30% of the overdraft users in America said they will most likely round-file the form.



Brian Beach, CEO of ACTON Marketing LLC, which conducted the recent study, said, "More overdraft users will be opted out of their over draft protection programs this summer due to not responding, than overdraft customers who will consciously Opt-Out because of high fees. Our research confirms that if a bank or credit union sends out only the Opt-In Form, without previous info-marketing in place, almost a third of their overdraft customers will likely not respond and will be opted out. Since especially heavy overdraft users are predisposed to Opt-In, getting them to respond is key."



The study brought to light another customer concept not generally considered in the industry's ongoing dialog about Regulation E. The study found that if banks rely on only one Opt-In/Out contact, 30% of their overdraft customers will not respond, will be automatically opted out, and will not be protected by overdraft protection. When these overdraft users are no longer protected, and they start to have purchases denied at retail, they will most likely move their account to a different bank and away from their current institution.
Said Beach, "The psychology of overdraft users is such that they are extremely averse to having their debit card transactions denied at retail. If they begin to be denied, they will not just re-Opt-In with their current bank or credit union. Most likely they will cut and run. And it will not necessarily be the better overdraft program of another bank that attracts them -- it is the stigma and experience of being denied that they want to escape by moving to another bank."
Through overdraft analysis, 30% of the overdraft users will likely be automatically opted out this summer due to non-response to their Opt-In/Out forms -- and they will then be without overdraft protection. That 30%, accounts for 11% of all the debit card user accounts in America being regular overdraft customers who are suddenly without overdraft protection. If those account holders begin to have their purchases denied at retail, nearly half -- equivalent to 5% of all the debit card user accounts in America -- will move their account to another institution.











"This notion of overdraft customers choosing to Opt-Out, and projections of the associated lost income to banks, is much like a tempest in a teapot," says Beach. "Overdraft users are pre-inclined to Opt-In, even if they have to pay high fees. It's overdraft users' non-response that will result in the most fee loss -- as much as a 30% loss of overdraft fees due to non-response. And then the other shoe drops -- when unprotected customers react and banks lose 5% of their debit card accounts."
In March, 2010, ACTON Market Intelligence, a research division of ACTON Marketing, LLC, conducted an in-depth, Internet-based survey of 20,000 adult heads of household -- the survey focused on their reactions to Regulation E. The full study report is available by contacting ACTON at www.actonfs.com. ACTON Market Intelligence is a wholly-owned division of ACTON Marketing LLC, in Lincoln, Nebraska.
ACTON Marketing is a full-service direct-marketing organization that provides complete direct mail programs for financial organizations. ACTON Marketing was the first marketing company to promote free checking. Using decades of proprietary data, knowledge, and experience, ACTON Marketing continues to offer successful strategies, creative, and production services to clients nationwide. Besides its Checking Account Customer Acquisition program and New Movers Markeogram, ACTON offers strategies for CD retention, cross-selling as well as its new Opt-In and NSF marketing programs. To learn more visit www.actonfs.com.
© 2010 ACTON Marketing, LLC - 3401 NW 39th Street, Lincoln, NE 68524
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