Wednesday, March 21, 2012

Contactless Intelligence announces finalists for 2012 Contactless & Mobile Awards

Diversity of nominations and finalists demonstrates global growth for contactless and NFC.

The global appetite for contactless technologies shows no sign of abating as Contactless Intelligence's 2012 Contactless & Mobile Awards (formally known as the Contactless Monkey Awards) honours achievements across a wide range of sectors and countries throughout Europe and further afield on the 26th April at an awards dinner in London.
Steve Atkins, CEO of Krowne Communications, the company behind Contactless Intelligence, said. "This year we have changed the categories slightly to reflect the growing spectrum of uses and implementations of contactless and NFC technology as you would expect from such a dynamic industry. The quality and quantity of entries reflect this dynamism. Narrowing the entries down to four finalists per category was very difficult". Atkins continued, "Now the really hard part is choosing a winner for each category."
Following are the categories and the finalists;
Competitive Advantage.
Narian Technologies - Narian NFC service (US/Global)
CocaCola - Contactless payment in mainstream vending (UK)
Impark - Contactless parking (Canada)
Proxama - MasterCard Mobile Reference Kit (Global)
Transportation and Ticketing.
Banca Commerciala Romana - Zambet BCR: contactless debit card with transport app (Romania)
City of Wrocklaw - Wrocklaw Urban card (Poland)
VDV - eTicket Germany: an interoperable e-ticket application for public transport (Germany)
NXP - Istanbulkart (Turkey)
Mobile Payment Application of the Year.
Tagattitude - TagPay mobile money application (Africa)
Merchant360 - PatientID+: combined medical and payment NFC solution (USA)
Boku - BOKU Accounts Platform (US/Global)
Google - Google Wallet (US/Global)
Contactless / NFC Innovation of the Year.
DeviceFidelity - In2Pay microSD solution for NFC (US/Global)
Qolpac - NFC and epackaging for medication (Europe)
eProvenance - NFC solution for monitoring wine (France/US)
AQ Corporation - NFC Active tag solution for customized mobile advertisements using digital signage (Korea)
Best Customer Experience.
Clinton Cards - Rollout of NFC payment acceptance throughout all stores (UK)
Garanti Bank - "MONEY" card: the payment and loyalty card for Migros supermarkets (Turkey)
Openways - NFC room keys for Hotel Chains (Scandinavia)
LAKS - "Watch2Pay": contactless payment using a watch (Hungary)
Loyalty.
Kadona - NFC Service Platform for retailer BIPA (Austria)
Adelya - "Carte Magique": Loyalty card for Nice residents (France)
K-Plus - K-Plussa card for use in the K-Group of stores (Finland)
SAS - "SAS Smart Pass": NFC solution for frequent flyers (Sweden)
Public Domain.
Connecthings - "Mobulles Paris": Smart Mailbox Implementation (France)
WhileOnTheMove - "Daisy": NFC enabled mobile solution for day cares, pre-schools and schools (Finland)
Smartran - "Active Points": residents loyalty programme for leisure services (UK)
Fjord Nordics - World Design Capital Helsinki 2012 mobile application (Finland)
Best Marketing Campaign using Contactless / NFC Technology.
EAT - "Quick Tap Treats": UK's first nationwide NFC retail loyalty programme (UK)
Horizon Media Agency - Halls OOH (Out Of Home) campaign in Chicago (US)
VOX Cinemas - Cinema Voucher Campaign (Dubai)
GO Outdoors - iPhone Discount Card App (UK)
Best Contactless / NFC Infrastructure.
ViVOtech - Single-tap point-of-sale (POS) transaction (Global)
Greggs/Spire Payments - The largest payment deployment (retail) by number of POS in Europe to date (UK)
VeriFone - VeriFone Taxi System in London (UK)
Proxama - Touchpoint platform (Global)
Contactless / NFC Eco-System.
Connecthings - Large-scale deployment of contactless/NFC mobile services (Europe)
Glodyne Technoserve - "e-Shakti card": ID and banking solution in Bahir (India)
Absa Bank - First NFC trial in S. Africa with EMV on handset (South Africa)
Mokipay - NFC based Mobile payment and loyalty platform (Lithuania)
There are also two further awards that Visa Europe will present on 26th April, where only the winners are announced; “The Visa payWave award for Business Leader of the Year” and “The Visa payWave award for Best Contactless Awareness and Education Campaign”.
“We are very pleased to be sponsoring the Contactless and Mobile Awards again in 2012. The increasing number and quality of nominations over the last five years is a great reflection of the growth in the market place. There are now more than 31 million Visa contactless cards in Europe, and an expectation that by the end of 2012 that number will be in excess of 50 million. The acceptance side is also set for rapid growth through 2012, with plans from tier 1 retailers set to push the number of terminals by 50% over the course of the year." said Mark Austin, Head of Contactless at Visa Europe (Platinum Sponsors of the CMAs).
The winners of each categories will be announced at a Gala Dinner award ceremony on the 26th April at the London Hilton Tower Bridge Hotel, London, England.
Details about the Finalists, CMAs and how to attend the ceremony can be found athttp://www.contactlessintelligence.com.

iGR Forecasts 97.5 Wireless Connections for Every 100 People Globally in 2016


SOURCE: iGR
March 20, 2012 06:00 ET
New Research From iGR Shows Mobile Penetration Growth by Region and Technology Over the Next Five Years
AUSTIN, TX--(Marketwire - Mar 20, 2012) - Worldwide wireless connections are growing briskly and will surpass 6 billion in 2013 to reach 7.2 billion in 2016. iGR expects that the global wireless penetration rate will rise at an annually compounded rate of 4.8 percent over the next five years from 77 percent in 2011 to 97.4 percent in 2016. The compounded annual growth rate of LTE connections between 2011 and 2016 is forecast to reach over 139 percent.
A new report from iGR, Global Connections Forecast 2011-2016, provides an overview of the worldwide mobile connection market as well as detailed information on the various regions around the globe. These top‐level forecasts alone show how people the world over increasingly prefer mobile devices as their main voice and data communications tool. In some regions, a mobile phone / smartphone may be the user's only connection to the Internet.
Note that this study forecasts mobile connections. Connections can be for many types of mobile devices such as mobile phones, smartphones, tablets, mobile hotspots, portable modems, and embedded modems. There are more connections than there are actual people or subscribers because some people have more than one mobile device and/or more than one subscription to a wireless service. For example, a smartphone user in a developed region may also carry a tablet with a 3G/4G connection.
"With more and more people using multiple mobile devices, simply counting subscribers and end users is no longer sufficient," said Iain Gillott, president and founder of iGR, a market research consultancy focused on the wireless & mobile industry. "Just ten years ago, it was inconceivable that there would be more than 7 billion mobile connections in the world. Our latest study shows that in the next few years, on average, there will be 97 mobile connections for every 100 people in the world."
Aside from the raw increase in the number of connections, the other major change over the forecast period is the shift from 2G to 3G -- and, toward the end of the forecast, to 4G. For example, as 2G connections decline over the next 5 years, 3G connections will become predominant, rising to make up 67 percent of all connections in 2015. Fourth generation technologies -- primarily LTE -- are still in their early stages, but will see drastic growth and reach 685 million connections in 2016.
iGR's new market research report, Global Mobile Connections Forecast, 2011 - 2016, looks at the world's mobile connection data holistically and addresses the following questions:
  • How many wireless connections are there globally and in each major geographic region?
  • What is the split of those connections by technology type -- both air interface and generation?
  • What are the key connection-related trends by technology and region?
Data and forecasts are included for North America, Latin America, Europe, Asia Pacific, Japan, and Middle East and Africa. Network technologies included in the report are CDMA 1x, EV-DO and Rev A, LTE, WiMAX, GSM/GPRS, UMTS, HSPA/HSPA+ and iDEN.
The new report can be purchased and downloaded directly from iGR's website, providing immediate access to a digital copy of the research. Alternatively, contact Amanda Louie at (512) 554-1701 or at Amandal@iGR-inc.com for additional details on this report as well as information on theWireless and Mobile Landscape advisory service.
Wireless and Mobile Landscape Research Advisory and Subscription Service:https://igr-inc.com/Advisory_And_Subscription_Services/Wireless_And_Mobile_Landscape/

Shift4 Joins Microsoft Partner Network


SOURCE: Shift4 Corporation
March 20, 2012 13:26 ET
LAS VEGAS, NV--(Marketwire - Mar 20, 2012) - Shift4 Corporation, the world's largest independent payment gateway, today announces their membership in the Microsoft Partner Network and their status as a Microsoft Dynamics ERP Partner.
"We're excited to gain this recognition and official status for our integration to Microsoft Dynamics RMS and we're looking forward to the upcoming launch of our integration to Dynamics for Retail," said Bob Lowe, Vice President of Business Development at Shift4, who coordinated the partnership efforts on Shift4's side.
Shift4 has nearly two decades of experience in the payments industry, and is looking forward to substantial growth the Microsoft Dynamics RMS space.
"Our first foray into the RMS world came at the request of a valued business partner who wrote the integration and really impressed us with the possibilities," Lowe said. "When we realized how much of the Dynamics user base would benefit from our solution, and how many of them are really in our sweet spot, we started working on an integration for Dynamics for Retail and decided to take the steps to attain Microsoft Partner status and really build out our presence in that marketplace."
Shift4's DOLLARS ON THE NET® SaaS-based payment gateway allows merchants to quickly and reliably process credit, debit, and gift card transactions while providing pre- and post-settlement auditing, advanced reporting capabilities, and industry-leading security via TrueTokenization®.
As part of their effort to expand market presence, Shift4 is currently attending Microsoft Convergence 2012 in Houston, TX. While at the event they hope to recruit pilot organizations for their Dynamics for Retail integration and increase the size of their reseller community through referral partnerships.
About Shift4 CorporationFounded in Las Vegas in 1994, Shift4 Corporation is the world's largest independent gateway, serving more than 20,000 clients in several industries, including Hospitality, Retail, Food & Beverage, Mail/Telephone Order, and e-Commerce. Boasting more than 350 POS/PMS integrations and maintaining absolute bank- and processor-neutrality, Shift4 is proudly merchant-centric, helping clients secure the best discount rates while providing industry-leading security, speed, and reliability. Recognized as a pioneer of Tokenization, Shift4 has processed more than three billion tokenized transactions since it coined the term in 2005. Shift4's DOLLARS ON THE NET® solution provides unparalleled pre- and post-settlement auditing capabilities, fraud protection, and drastically simplified PCI compliance. For more information, visit www.shift4.com.

Market Research Forecasts NFC Market Growth at 69% CAGR Through 2016


SOURCE: MarketResearch.com
March 20, 2012 06:08 ET
ROCKVILLE, MD--(Marketwire - Mar 20, 2012) - MarketResearch.com has announced the addition of the new report "Near Field Communication (NFC) Market to 2016 - Increased Availability of NFC Embedded Handsets Key for Higher Market Penetration" to their collection of Software & Services market reports. For more information, visit http://www.marketresearch.com/GBI-Research-v3759/Near-Field-Communication-NFC-Increased-6842490/
NFC is a wireless or contactless communication technology based on International Organization for Standardization (ISO), European Computers Manufacturers Association (ECMA) and European Telecommunications Standards Institute (ETSI) standards. It is comparable with other existing technologies, such as MIFARE and FeliCa. The main application areas of NFC-based integrated circuits (ICs) are for mobile based payments in the retail segment and for transportation ticketing.
NFC-based mobile handsets can also be used for peer to peer communication, to download data from smart posters and for use as virtual identity cards. GBI Research expects the NFC market to grow at a CAGR of 68.8% from 2011-2016. Among the different form factors available for NFC IC integration, GBI Research expects the SIM-based model and the handset embedded model to gain the most market share in the future.
The report provides market size figures from 2010-2016 for different NFC secure element (SE) form factors used, and for key NFC end user market applications. The report also discusses the NFC ecosystem and its partners, and the different business models that could be potentially deployed.
This report is built using data and information sourced from proprietary databases, primary and secondary research, and in-house analysis by GBI Research's team of industry experts.
Scope
  • Technological overview of NFC, the basic standards used and the timeline of development.
  • Market size analysis for different SE form factors, such as MicroSD, stickers, tags, embedded SE and Universal integrated circuit card (UICC).
  • Comparisons of NFC with other contactless communication technologies, such as MIFARE, FeliCa, Square and Bluetooth 4.0.
  • Key NFC end user applications, such as retail, marketing, transportation, identity cards and automotive, are analyzed with market revenues and market shares.
  • Market size for the total NFC IC market in terms of sales revenue and sales volume. This is forecast until 2016.
  • Market size and analysis of key regions, such as the Asia-Pacific region (APAC), Australia and New Zealand, North America and Europe, in terms of sales revenue and sales volume. This is forecast until 2016.
  • Discusses the NFC ecosystem and its partners, and the different business models that can be potentially deployed.
  • Expert views and comments from various organizations and companies, such as GSMA, Sequent Software Inc, Mobey Forum, Comprion and Stollmann are included.
  • Comprehensive profiles of key companies such as Sony Corporation, NXP Semiconductors, Oberthur Technologies, MasterCard, NFC Forum and Gemalto are provided.

Making Money from Micropayments Report from VRL


VRL Knowledgebank - Digital Micropayments Grow Rapidly As Market Takes Off

  • European micropayments market estimated to be worth €6bn ($8bn) and is forecast to grow to €15bn by 2015 according to a new report from VRL
LONDON--()--The Making Money from Micropayments Report released today by top financial and professional services information provider, VRL, finds that revenues generated by utilising collective micropayments for virtual and digital goods is forecast to nearly triple by 2015.
The growth of broadband infrastructure and e-commerce coupled with the rise in social networks, social gaming, and virtual currency has led to a shift from face-to-face, physical payments to the monetisation of digital content, resulting in the emergence of new micropayment business models. Social gaming has been a key driver; between 2007 and 2009 online games with built-in virtual currency systems have proliferated with around 400 million active users on these platforms.
James Duckworth, Reports Editor, VRL Financial News comments: “Growth in the micropayments industry continues to exceed expectations, and opportunities for providers to service this market are tantalising. Companies like PayPal have an opportunity to significantly increase their revenues and market share, and as a result may pose a serious threat to banks’ profitability. What is clear from this report is that there is genuine demand for a micropayments solution from the payments industry, particularly as a result of the growth in virtual currency, estimated at $5bn annually.”
The Making Money from Micropayments Report is essential reading for businesses with a stake in capitalising on this increasingly valuable market. It contains case studies on companies already doing this successfully, including Facebook, Vodafone and Zynga, and examines the opportunities across data, music, software and services, which can be rapidly downloaded for a fraction of the ‘physical’ price. The report further examines the business case for micropayments, emerging business models and examines payment card and service providers. It also looks at the rise of new payments services and user interfaces, and ultimately aims to quantify the micropayments opportunity.
For further details on VRL reports please email info@vrlfinancialnews.com or visit: http://www.vrl-financial-news.com/reports.

San Diego County Credit Union Debuts Full-Service Mobile Banking from Fiserv

Logo for Fiserv
Logo for Fiserv (Photo credit: Wikipedia)

  • Mobile banking now accessible via text messaging, mobile browser and downloadable applications for Android, BlackBerry and iPhone
  • Members can also deposit checks using a camera-equipped smartphone
  • Mobile banking integrates with the credit union’s online banking service
BROOKFIELD, Wis.--()--Fiserv, Inc. (NASDAQ: FISV), a leading global provider of financial services technology solutions, today announced that San Diego County Credit Union (SDCCU), a $5.4 billion financial institution, is now offering a full range of mobile banking capabilities with Mobiliti™ and Mobile Source Capture™ from Fiserv. Members can securely access their financial information via their choice of SMS (text messaging), mobile browser and downloadable applications. A robust set of capabilities includes features such as checking balances, locating ATMs, receiving alerts, paying bills, transferring funds and depositing checks using camera-equipped smartphones.
“We offer the latest products and services to ensure SDCCU is a place where members can turn for all their financial needs”
“We offer the latest products and services to ensure SDCCU is a place where members can turn for all their financial needs,” said Teresa Halleck, President and Chief Executive Officer of SDCCU. “Our members expressed specific interest in upgraded mobile functionality, including text-based mobile banking and additional smartphone applications. Fiserv has enabled us to consistently deliver innovative services to our members, and we are confident that the technology we put in place has the flexibility to accommodate our members’ current and future needs.”
With members placing increasing importance on interacting through digital channels, SDCCU decided to offer a comprehensive triple-play mobile solution with increased functionality and additional points of entry. Mobile banking is now available to members via all three major mobile access modes: SMS (text messaging), mobile browser and downloadable applications for Android™, iPhone® and BlackBerry®. Members can access a full range of capabilities, and can more closely monitor and manage their finances by signing up for alerts that notify them of specific events such as low balances or large withdrawals.
Mobiliti integrates with the credit union’s online banking platform, Corillian Online® from Fiserv. The integration is designed to provide a streamlined and consistent user experience across both the online and mobile channels. The credit union is also offering Mobile Source Capture, a downloadable application for camera-equipped smartphones that allows users to securely take a picture of the front and back of a check and deposit the item electronically, without having to make a trip to the branch or ATM.
“Consumers are increasingly gravitating toward mobile financial services, and for more than just checking balances,” said Erich Litch, division president, Digital Channels, Fiserv. “We’re seeing fast growth in transactions such as mobile bill payment, and depositing checks using a smartphone is especially appealing to members who rarely visit a branch. In partnership with Fiserv, SDCCU is able to provide a complete mobile package that fulfills the needs of a wide variety of its members.”
San Diego County Credit Union has been a Fiserv client since 1996. In addition to Corillian Online, Mobiliti and Mobile Source Capture, the credit union also uses Fiserv solutions for electronic bill payments and person-to-person payments.
About San Diego County Credit Union
San Diego County Credit Union is a full-service financial institution. Anyone who lives or works in San Diego, Riverside and Orange counties is welcome to open an account. SDCCU offers free checking accounts with eStatements, direct deposit, Visa credit and free debit cards, certificate and money market accounts, auto and home loans, an array of eServices and much more. San Diego County Credit Union serves a diverse customer base of 227,000, has assets of $5.4 billion and 28 convenient branch locations. Visitwww.sdccu.com for more information. SDCCU is federally insured by NCUA and is an equal housing lender.
About Fiserv
Fiserv, Inc. (NASDAQ: FISV) is a leading global technology provider serving the financial services industry. Fiserv is driving innovation in payments, processing services, risk and compliance, customer and channel management, and business insights and optimization. For six of the past eight years, Fiserv ranked No. 1 on the FinTech 100, an annual international listing of the top technology providers to the financial services industry. For more information, visit www.fiserv.com.

HID Global Unveils Breakthrough Innovations to Create, Use and Manage Security Identity at ISC West 2012

Claude Boucheron, HID Global
Claude Boucheron, HID Global (Photo credit: Pierre Metivier)

Company Will Launch Its New U.S. Government PIV Enablement Solutions and Showcase Its New FARGO® Printer/Encoders and Mobile Access Solutions
ISC WEST 2012
IRVINE, Calif.--()--HID Global, trusted leader in solutions for the delivery of secure identity, today announced it will unveil its range of breakthrough innovations to create, use and manage secure identity at next week’s ISC West 2012 International Security Conference and Exposition in Las Vegas. In addition to launching its new solutions for personal identification verification (PIV) enablement at U.S. government facilities, the company will also demonstrate its new Industrial Series FARGO® HDP8500Printer/Encoder and cost-effective DTC1000M Monochrome Printer/Encoder, as well as its award-winning iCLASS SE® platform for increased security, functionality and mobile access. In addition, HID Global and its parent company ASSA ABLOY will jointly showcase its complete NFC mobile access ecosystem, including live demonstrations on the future of mobile access and using a single smartphone to access secure doors and log on to a computer network; move access control into new markets including residential and hospitality; and generate smart tokens directly onto the device.
“The Third Revolution in Mobile Services – Near Field Communication”
HID Global will demonstrate its extensive suite of technologies, products, solutions and services in Booth 11051 at the Sands Expo & Convention Center from March 28-30, 2012, including:
Solutions for Creating a Secure Identity
Solutions for Using Secure Identity
  • New Government Solutions for PIV Enablement: HID’s new pivCLASS® solutions that allow U.S. Federal Government agencies, contractors and other facilities to PIV-enable their existing physical access control systems to meet any mandated assurance level without requiring a “rip and replace” of their existing PACS infrastructure.
  • Mobile Access Solutions: Demonstrations of HID’s iCLASS SIO-Enabled (SE) platform that enables the use of digital credentials on NFC smartphones while delivering increased functionality and unprecedented levels of security.
  • Genuine HID Readers: New OMNIKEY® desktop reader solutions and iCLASS SE readers with EAL5+ certified hardware.
  • Authentication Solutions: naviGO®, one time password (OTP) tokens, and 4TRESS Authentication for secure computer log-on and identity verification.
Solutions for Managing Secure Identities
  • Networked Access Solutions: Next generation EDGE EVO® and VertX EVO™ IP-enabled access control solutions for fully distributed intelligence and decision making at the door.
  • Credential Management Solutions: ActivID® Credential Management System appliance for easy issuance and management of strong and PKI-enabled smart cards and credentials.
HID Global executives will present at ISC West 2012 International Security Conference and Exposition events:
  • “Access Control Goes Mobile” Strategy Briefing – HID Global president and CEO Denis Hébert and Thanasis Molokotos, president and CEO, Americas Division at ASSA ABLOY will be sharing their vision for solutions that address the rapidly emerging mobile access industry with live demonstrations on how to create, use and manage secure identity on Thursday, March 29 at 12:00 p.m. PDT. To register for this invite-only event, contact media@hidglobal.com.
  • “The State of the Industry: Where Are We Headed” ISC West panel – Jason Bohrer, senior vice president, Managed Services at HID Global will participate in a discussion on major industry shifts and IT trends that are being embraced as security evolves to the cloud on March 28 at 8:30 a.m.
  • “The Third Revolution in Mobile Services – Near Field Communication” ISC West panel – Jason Bohrer will also participate in a discussion geared at providing the PACS integrator community with a realistic picture of how NFC will impact their business on March 29 at 4:00 p.m.

INSIDE Secure NFC Solution Awarded New EMV Certification for Payment and High Security

N-Mark Logo for certified devices
N-Mark Logo for certified devices (Photo credit: Wikipedia)

Company’s SecuRead Product Approved by Major Global Banking Standards Organization
AIX-EN-PROVENCE, France--()--INSIDE Secure, a leader in semiconductor solutions for secure transactions and digital identity, today announced that its SecuRead® NFC platform is the first product in the industry to pass the new EMVCo Platform Security Evaluation Process and receive certification. This certification provides assurance to mobile device manufacturers, mobile network operators and software developers that the SecuRead secure element and operating system have undergone and passed extensive security testing and will provide a robust security platform that is ready to accept major payment brands and other secure NFC applications. EMV is a global standard for credit and debit cards, and more than 1.3 billion EMV-compliant cards are in use today.
“We had encouraged EMVCo to establish this new Platform Security Evaluation Process as a way to streamline the certification process and are pleased to be awarded the first certification of this kind”
“We had encouraged EMVCo to establish this new Platform Security Evaluation Process as a way to streamline the certification process and are pleased to be awarded the first certification of this kind,” said Bernard Vian, executive vice president of NFC and payment solutions at INSIDE Secure. “We are also thankful to our technology partners, Infineon Technologies and Giesecke & Devrient, for their help in providing the embedded secure element and secure operating system used in the SecuRead module, and enabling us to deliver greater value by providing an NFC security platform with the highest level of trust.”
SecuRead integrates a highly secure SLE 97-family embedded Secure Element from Infineon powered by a GlobalPlatform-compliant Java Card™ operating system from Giesecke & Devrient with the award-winning INSIDE MicroRead NFC controller, and is complemented with the Open NFC™ protocol stack. This complete, single-package NFC solution makes it easier for manufacturers of NFC mobile phones, tablets and other devices to integrate all of the contactless, security and application functions required for a broad range of payment, identity, transport and access control applications, including virtual credit and debit cards, national or employee identity cards, healthcare program cards, boarding system and registered traveler programs, among others.
"We are delighted that we could contribute to this significant milestone with G&D's proven and recognized JavaCard OS solution Convego® Join SE, and congratulate INSIDE Secure on this major achievement. G&D's rich security expertise will give consumers confidence that NFC payments will feature the high security levels they are used to from EMV banking cards today," said Willem Bulthuis, group senior vice president, Mobile Security, Global Marketing and Sales at G&D. "We are proud to be involved in this cooperation for a highly integrated, embedded NFC solution and to have gained the first EMVCo composite certification for a mobile Java OS for embedded secure elements."
“SecuRead is the world’s first EMVCo-certified platform enabling secure payment applications on smartphones,” said Juergen Spaenkuch, vice president and general manager, platform security of the Chip Card & Security Division at Infineon Technologies. “It is a milestone for promoting the acceptance and proliferation of NFC. The fact that the evaluation process is one recognized worldwide underlines the need for open solutions in the smartphone sector. Infineon supports this solution with its embedded Secure Element with the Open NFC interface DCLB (Digital Contact Less Bridge) and supports solutions using CIPURSE™, the open security standard for transit fare collection. We are delighted at the success of the collaboration with INSIDE Secure and Giesecke & Devrient.”
About INSIDE Secure
INSIDE Secure (NYSE Euronext Paris: INSD) is a leading designer, developer and supplier of semiconductors, embedded software and platforms for secure transactions and digital security. INSIDE mobile NFC, secure payment and digital security products provide security for a wide range of information processing, storage and transmission applications. The company’s customers are found in a wide range of markets including mobile payment, identification documents, access control, transit, electronic device manufacturing, pay television and mobile service operators. For more information, visit www.insidesecure.com.

WIRED Delivers First-Ever NFC-Enabled Advertisement Featuring Lexus

Lexus CT 200h Dynamic Line (ZWA10)
Lexus CT 200h Dynamic Line (ZWA10) (Photo credit: Wikipedia)

Lexus’ In-Car Telematics System, Lexus Enform® with Safety Connect, is Brought to Life on NFC-Enabled Android Smartphones
NEW YORK--()--WIRED today announced that the first-ever magazine advertisement utilizing Near Field Communication (NFC) technology will appear in its April issue (on newsstands 3/20). Readers who own NFC-enabled Android smartphones can launch a mobile website allowing them to test-drive the new Lexus Enform with Safety Connect, Lexus’ in-car navigation and information service by simply placing their phone near the ad. Once the NFC advertisement is activated, the user can explore the mobile website’s interactive videos that demonstrate Enform’s capabilities.
“The WIRED world moves at an extraordinary speed, and this shows how we continue to work with our partners to ensure we all remain on the cutting edge.”
“WIRED introducing the first NFC-enabled ad could only be made possible by bringing together the creative minds at Lexus with our reputation for pushing the envelope with emerging technologies and ideas,” said WIRED VP and Publisher Howard Mittman. “The WIRED world moves at an extraordinary speed, and this shows how we continue to work with our partners to ensure we all remain on the cutting edge.”
NFC chip technology continues to develop in smartphones allowing two-way communication between chip-enabled devices. The technology has most recently been used in developing payment systems and for location-based check in applications. This marks the first time the technology has been mass-produced in a magazine advertisement.
The advertisement for the all-new 2013 Lexus GS is part of a comprehensive marketing effort for the Lexus Enform with Safety Connect system which features voice-enabled apps allowing users to perform local searches with Bing, make restaurant reservations through OpenTable, and purchase movie tickets via MovieTickets.com.
Users also have the ability to check in with Facebook Places and search for business, shopping, restaurant and entertainment reviews on Yelp. Music lovers can tap into Internet radio with Pandora® and iHeartRadio. The system is updatable and upgradeable through over-the-air downloads, so new apps and content can be readily added.
ABOUT LEXUS
Since its debut in 1989, Lexus has earned a reputation for high-quality products and exemplary customer service from its 229 dealers. Lexus is the luxury hybrid leader, offering four hybrids that provide the best in innovative technology and first-class luxury. When it began, Lexus offered two models of vehicles. Now, more than 20 years later, Lexus offers variations of 10 vehicles, from the sporty CT 200h hybrid to the V10 supercar, the LFA.

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