Thursday, July 24, 2008

Is This Weird? Dumbographics 101

This from eMarketer Daily.  To visit eMarketer Daily and subscribe to their daily newsletter, you may do so by clicking on the following link: http://www.emarketer.com/welcome.aspx





African-Americans, Online and Shopping



Over 3 million new Internet users in three years 



African-American Internet users surveyed spent more than one-quarter of their total media time online in October and November 2007, according to the Radio One-sponsored "Black America Study," conducted by Yankelovich. (Editor's Note: Is that the same one from "Weird Al" infamy?)





Fully 68% of those surveyed by ("Weird Al") Yankelovich were online (compared with 71% of all Americans). More than nine out of 10 African-American teens surveyed said they used the Internet. African-Americans who lived in the South were least likely to be online; only 63% of that group used the Internet.



Two-thirds of responding African-American Internet users said they had shopped online. Among all US Internet users in 2007, 79% were online shoppers, according to eMarketer. A 2007 Media Audit study found that African-Americans trailed other ethnicities in online buying, with just over four in 10 respondents having made an online purchase. 



eMarketer predicts that well over 3 million new African-Americans will join the Internet-using population in the next three years, and that more than 61% of the US African-American population will be online by 2011.

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