New Shell Platinum MasterCard Holders Save at the Pump and Beyond
Shell Oil Products US has launched its proven "Double Rebate" promotion for new card members of the Shell Platinum MasterCard(R) from Citi for purchases made both at the pump and everywhere MasterCard is accepted between now and January 4, 2009. Consumers who open a new Shell Platinum MasterCard account will be eligible to receive 10% rebates on Shell gasoline purchases, which can mean an average savings of 38 cents per gallon at $3.82 a gallon, and 2% rebates on all other purchases for the first 60 days after receiving their card.
"The 'double rebate' promotion is intended to demonstrate to consumers how they can lower the cost of driving without sacrificing the quality of their fuel. We believe new cardholders will agree the everyday value extends beyond the promotional period," said Carolyn Yapp, Shell US card and payments manager.
This promotion also will benefit Shell-branded wholesalers and retailers by driving more traffic to sites and increasing usage of the Shell Platinum MasterCard, which has a zero transaction fee for site operators. It will be supported with national print and online advertising, local co-op advertising and local store marketing as well as point-of-purchase (POP) materials, including pump toppers, pole signs, building signs and register toppers. In addition to the new credit card promotion, Shell retail sites will continue to feature messaging reinforcing the Shell "Passionate Experts" campaign.
The Shell Platinum MasterCard was the first gasoline rebate program of its kind and since 1992, offering the following everyday benefits to cardholders:
* 5% rebates on Shell gasoline purchases * 1% rebates on all purchases everywhere else * Rebates automatically credited to cardholders' statements towards future Shell gasoline purchases * No annual fee for the first year, waived thereafter with nine or more Shell gasoline purchases a year * Online account management * "Lost Wallet Service" and more
Consumers can apply for the Shell Platinum MasterCard online at http://www.877myshell.com , via phone at 1-877-MY-SHELL and at Shell-branded stations nationwide. To find locations near you, go to http://www.localshell.com .
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