Image via WikipediaVisa to Improve Payment Experience for Commuters in Los Angeles and Paris; Working with Transit Operators to Enable Visa Payment at the Fare Gate - MarketWatch
PARIS & SAN FRANCISCO, Nov 04, 2008 (BUSINESS WIRE) -- Visa Inc.Visa today announced it is working with the Los Angeles transit authority to allow train, subway and bus riders to speed through turnstiles and past fare boxes with a simple wave of their Visa payWave-enabled contactless card.
Los Angeles pilot
In Los Angeles, Visa is working with the LA Metro system to offer special Visa payWave cards that also incorporate the transit system's "TAP" fare application. These dual-use, prepaid Visa cards will let riders pay their fares and purchase fare products using their Visa account, while also allowing cardholders to make purchases anywhere Visa debit is accepted.
Two types of cards will be available through the pilot:"Combining TAP and Visa payWave on a single contactless card is a great idea and delivers convenience and speed at bus fare boxes and rail station validators for LA transit riders," said Roger Snoble, Chief Executive Officer, at the Los Angeles County Metropolitan Transportation Authority. "It also provides commuters with an easy way to reload and manage their LA transit accounts, while providing them with a Visa prepaid card that is accepted at any Visa debit acceptance location or ATM."
- Ride, pay and reload cards -- sold through automated ReadySTATION kiosks within the LA Metro system, these cards will be active and ready to use immediately for both transit fares and Visa purchases everywhere Visa debit is accepted. Riders will be able to add up to $500 in value at the kiosks.
- Ride, pay, reload and ATM cash access cards -- these are personalized cards with a maximum value limit of $10,000 which are ordered online or over the phone. Beyond a larger value limit the personalized cards have the added feature of a Personal Identification Number (PIN) for obtaining cash at ATMs. It will also function as a standard Visa prepaid card for purchases outside the transit system. In addition, cardholders will be eligible for free direct deposit of their paychecks directly to the Visa prepaid card account, providing added convenience and security over payment alternatives like checks and cash, for those riders without traditional banking relationships.
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