Top 15 eCommerce Sites in November

Amazon...and you're done!

Amazon overtakes eBay as most-visited retail site, Nielsen says

For the first time, Amazon.com passed eBay.com in November as the most popular retail destination on the Internet, according to Nielsen Online. Kmart had the highest percentage gain in "unique visitors", up 35% while Overstock's had 7 million less unique visitors compared to last year, a 36% drop. (wonder what caused that?)

In addition to Kmart's 35% upswing, other double digit gainer's included Wal*Mart (13%) Sears (10%) Netflix (13%) Kohl's (26%) and the Home Depot (15%)

Dell (-10%) and Circuit City (-13%%) joined Overstock as the only double-digit losers.

Here are the top 15 retail web sites in November, with unique visitors in millions this year and last and the percentage change. Double digit growth is bold, regression is in red, double digit losers are red bold...

Amazon, 57,682, 53,630, 8%
eBay, 55,438, 59,041, -6%
Wal-Mart, 39,420, 35,003, 13%
Target, 35,902, 34,611, 4%
Best Buy, 22,138, 22,736, -3%
Sears, 19,541, 17,805, 10%
Dell, 17,058, 18,918, -10%
JCPenney, 16,933, 15,929, 6%
Circuit City, 16,609, 19,135, -13%
Netflix, 13,538, 11,954, 13%
Kohl's, 13,257, 10,516, 26%
ToysRUs, 13,041, 13,726, -5%
The Home Depot, 12,169, 10,608, 15%
Overstock.com, 11,812, 18,419, -36%
Kmart, 11,713, 8,693, 35%

*Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited.

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