Worst In 3 Decades - November Retail Sales

Retailers post worst month on record, setting somber holiday tone - MarketWatch

Retailers post worst month on record

Dismal sales set somber tone for rest of holidays

By Andria Cheng,MarketWatch
Dec. 4, 2008

NEW YORK (MarketWatch) -- Retailers delivered the biggest drop in monthly sales in over three decades, an echo of their dismal October performance, as jittery consumers were pinched by the recessionary economy.

While Black Friday promotions helped bring in more shoppers and helped stem some sales declines, that still wasn't enough to help make up for poor results the rest of the month, which had about a week fewer post-Thanksgiving shopping days than last year.

This holiday season may shake out to be retailers' nightmare, with their worst combined November and December on record, analysts said.

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