Cred-Ex's New Alt-Pay

New Alternative Payment Solution Cred-Ex Soon to be Available in the US

Secaucus, New Jersey (PRWEB) January 13, 2009 -- Cred-Ex (www.Cred-Ex.com) prepares to launch its new alternative payment solution. Cred-Ex helps combat identity theft through its patented process.

Cred-Ex will grant instantaneous credit to consumers online on its website or at its participating merchants' shopping cart screens. Merchants will feature the Cred-Ex icon next to Visa, MasterCard, American Express and Discover. Security-conscious consumers that don't want to use their credit cards online will be able to make online purchases with Cred-Ex. Online research firm comScore, Inc. reported that online shopping is increasing at approximately 15% per year, as more and more consumers shop on the Internet. Further, according to Rosetta, retail adoption of Alternative Payments Soared 23 Percent in 2008.

While composed of complex algorithms, Cred-Ex's patented process is easy for merchants and consumers to use. Unlike its competitors, Cred-Ex's platform does not require consumers to input harmful personal data such as their credit card, bank account or Social Security numbers. As a result, Cred-Ex does not store consumers' sensitive data on its servers. This will protect the consumer's identity. Cred-Ex typically approves a new application in 5 to 10 seconds.

Cred-Ex's patent also applies to its new m-Commerce solution. Consumers who have a Cred-Ex account will be able to use their cell phones to make purchases at the point-of-sale at participating merchants' brick and mortar locations. The Company expects their m-Commerce solution to increase consumer loyalty and combat consumers' rotating their credit cards. m-Commerce is already prevalent in Europe and Asia and is just starting to take hold in the US. The Company has satisfactorily concluded testing its m-commerce solution.

Coleen Barbiere, Chief Operating Officer, says, "Merchants welcome new ways to increase webstore sales and profits by increasing conversion ratios. And our Cred-Ex payment option, coupled with our new m-Commerce solution, will revolutionize alternative payment solutions in the US."

Merchants benefit from alternative payment solutions because they increase webstore profits. CyberSource recently reported that additional payment choices can increase merchants' sales conversion rates by up to 14%. Plus, Jupiter Research found that alternative payment solutions increase average order size by 13.3%. In today's challenging economy, alternative payment solutions can improve a much needed increase in the bottom line.

About Cred-Ex: Cred-Ex is the main brand of Emerging Payments Technologies, Inc. that has been a leader in alternative billing for over 10 years. Emerging Payments Technologies, Inc. began developing the Cred-Ex platform and brand in 2004 to lead the trend in online billing, e-Commerce, and now m-Commerce. Cred-Ex's owners have built several major companies in Europe that include Nocreditcard.com (www.nocreditcard.com), the European pioneer in alternative billing; Fluendo (www.fluendo.com) that specializes in delivering products and consulting services focusing on UNIX and GNU/Linux; Fluendo comes out ahead by combining best-of-breed systems from the Open Source world with a strong team of highly knowledgeable software engineers; and Aedgency (www.aedgency.com ), a leading interactive advertising agency, performance-based only, that specializes in Search Engine Marketing (SEM), and contextual advertising. Aedgency was responsible for generating over €200 million in online traffic arbitrage from network end users in 2008.

Contact:
Eric Gelb
Business Development
Cred-Ex
T: 201-865-7600 x 102

Source: Press Release