Friday, May 15, 2009

Linens N Things Back from the Dead Online

Linens ‘N’ Things unfolds a new retail web site

The e-commerce site of Linens ‘N’ Things, LNT.com, officially relaunched Monday, three months after it was acquired in a bankruptcy auction.  Besides bedding and bath products, the new site features pet supplies, baby gear and luggage. The site also offers a 10% grand opening discount on orders over $50 and free shipping on purchases of $99 or more.

Gordon Brothers Brands LLC and Hilco Consumer Capital L.P. purchased in February the intellectual property assets of Linens ‘N’ Things, including the LNT.com web site and other Internet domains owned by the retailer, which declared bankruptcy in May 2008.

The LNT.com web site ceased operations in mid-February, then quietly started up again about a month later, says Carlyle Coutinho, vice president of operations for Hilco.   “It was a soft launch, we weren’t doing any real marketing, just testing the site, letting consumers do commerce and increasing the number of vendors,” he says. “We’re officially relaunching today and starting our marketing campaigns.” Those campaigns will include e-mail marketing to the more than 3 million consumers on the Linens ‘N’ Things e-mail list.
Don't go crying to the new Linens 'N Things if you're still waiting for merchandise or rebates from the original company, though.

Orders prior to 2/15/2009

As you may be aware, Linens N' Things and its related affiliates("LNT") filed for bankruptcy in the United States Bankruptcy Court forthe District of Delaware on May 2, 2008. On February 15, 2009, LNTAcquisition, LLC, the owner and operator of this website, purchasedcertain assets of LNT, including the brand name and the LNT.comwebsite. If your order was made prior to February 15, 2009 the new LNTcannot help you with locating your goods or rebates. We understand yourfrustrations and recommend you open a dispute with your credit cardcompany.


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