Study Says Online Research Leads to Quick Buying Decisions

Online research can lead to quick buying decisions, study says

Among shoppers who buy something online or offline after conducting online research, 49% buy within three days, JupiterResearch says in a new report.

The study, “Behavioral Targeting: Pushing Relevance to Maximize Advertising Spending,” also notes that 65% of online shoppers pay more attention to behaviorally targeted ads, which are based on a consumer’s tracked shopping behavior, than to contextual ads, which appear on web pages showing content related to the ads.

JupiterResearch, a unit of Forrester Research Inc., conducted the study of 2,151 U.S. online consumers for AudienceScience, an online marketing services company that delivers behaviorally targeted ads for advertisers.

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