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Boston, MA, May 28, 2009
– A new report from Aite Group, LLC examines how the ATM channel is
expected to evolve through 2010. Based on interviews with bank ATM
channel executives at 23 of the top 80 U.S. banks by number of checking
accounts, the report prescribes recommendations for banks and vendors
participating in the U.S. ATM market.
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Today,
as banks embrace the potential to add additional features and
functionalities to ATMs, they realize that they must first update their
underlying technology. In five years, 91% of ATM executives indicate it
will be important or extremely important to their bank's strategy to
create a differentiated ATM experience through customer
personalization. If the foundation is not yet built, banks will not be
able to provide the level of personalization their peers are currently
starting to implement.
"Many banks are currently using outdated ATM technology, and see themselves as lagging behind the competition
when it comes to service at the ATM channel" says Kate Monahan,
analyst with Aite Group and author of this report. "Until updates are
made, service will continue to suffer at the ATM channel and areas of
opportunity for personalization at the ATM, such as marketing to
customers on a one-to-one basis, will not be possible."
This 39-page Impact Report contains 31 figures. Clients of Aite Group's Retail Banking service can
download the report by clicking on the icon to the right. |
Aite Group, US Bank ATMs, ATM channel
A New Report From Aite Group
