Michelle Megna, from InternetNews.com writes that the sour economy has resulted in a boom for eCoupons which have eClipsed last years numbers already...
E-Coupon Use Growing at Rapid Clip
A whole new demographic is digging digital coupons, spurring huge growth in the online coupon category.
By Michelle Megna:
Online coupon sites saw strong growth for the month of May, signaling a trend being spurred on both by the recession as well as by the "modern" digital coupon demographic.
The coupon category posted a particularly strong month, surging 19 percent to 34.7 million visitors to lead as the top-gaining category in May, according to a comScore (NASDAQ: SCOR) study released today researching traffic at the top 50 Web properties.
Coupons Inc., which includes Coupons.com, captured the top position in the category with more than 15 million visitors, a gain of 85 percent from the previous month. Eversave.com ranked second with 3.8 million visitors, followed by RetailMeNot.com with 3.5 million visitors.
The news comes at a time when online coupon use is experiencing unprecedented growth, as a new generation of bargain hunters -- those who do not subscribe to newspapers or clip physical coupons -- turn to the Internet for the convenience and vast selection realized by the digital format.
Coupons.com just announced that in five months, the savings printed on its digital coupon network in 2009 surpassed the $313 million in value printed for all of 2008. In 2009, the value of savings printed increased 212 percent compared to the same period last year, according to the company...
E-Coupon Use Growing at Rapid Clip
A whole new demographic is digging digital coupons, spurring huge growth in the online coupon category.
By Michelle Megna:
Online coupon sites saw strong growth for the month of May, signaling a trend being spurred on both by the recession as well as by the "modern" digital coupon demographic.
The coupon category posted a particularly strong month, surging 19 percent to 34.7 million visitors to lead as the top-gaining category in May, according to a comScore (NASDAQ: SCOR) study released today researching traffic at the top 50 Web properties.
Coupons Inc., which includes Coupons.com, captured the top position in the category with more than 15 million visitors, a gain of 85 percent from the previous month. Eversave.com ranked second with 3.8 million visitors, followed by RetailMeNot.com with 3.5 million visitors.
The news comes at a time when online coupon use is experiencing unprecedented growth, as a new generation of bargain hunters -- those who do not subscribe to newspapers or clip physical coupons -- turn to the Internet for the convenience and vast selection realized by the digital format.
Coupons.com just announced that in five months, the savings printed on its digital coupon network in 2009 surpassed the $313 million in value printed for all of 2008. In 2009, the value of savings printed increased 212 percent compared to the same period last year, according to the company...
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