Twitter CEO pours cold water on ecommerce ad claims
The chief executive of Twitter has denied that the website will soon launch a service allowing companies to push product recommendations to users.
Rumors of the new ads began last week after Todd Chaffee, a partner at Institutional Venture Partners which has invested in Twitter, told the New York Times Bits blog that such a service is likely to be launched to help the site generate revenues in the near future.
The recommendations would aim to take advantage of the fact that Twitter is used by many people to ask friends and followers for product advice and would take the form of automatic replies to individual tweets containing ecommerce links and money off vouchers, he said.
Evan Williams, chief executive of Twitter, responded to the claims in a comment on a Business Insider article by stating: "Todd ... is not actually on Twitter's board and, in this article, he's brainstorming on his own.
"These are not in the least bit concrete plans of the company."
A study recently conducted by Harvard Business School found that 90 per cent of all posts on Twitter are generated by the top ten per cent of users sending the highest number of tweets.
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