Barron's on Revolution Card

A NEW TEAM IN PLASTIC LAND BELIEVES ITS RevolutionCard can compete with Visa, MasterCard, American Express and PayPal. The company, Revolution LLC, is wooing merchants with ultra-low transaction fees. The merchants in turn are recruiting cardholders with instant rebates and free merchandise.

A company founder, former AOL executive Ted Leonsis, who now owns the Washington Capitals hockey franchise, says Revolution has 700,000 cardholders and is on track to reach 11 million by 2011. It has proprietary software that enables ...

 

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