From the PayPal Blog:
PayPal Recognized as Top Breakaway Brand
Hi everyone, Anuj from the communications team here with a question: What do Special K, Hallmark and PayPal all have in common? Well…according to a study released last week by AOL DailyFinance and Landor Associates, we are three of the top 10 Breakaway Brands in 2009.
PayPal was selected along with other brands like Google and Apple as well as National Geographic, Trader Joe’s, Payless, Superbowl and my personal favorite (apart from PayPal of course), Häagen-Dazs. The top 10 were chosen from 2,500 global brands. The brands were ranked based on both relevance – how appropriate the brand is for consumers and whether they want it in their lives; and differentiation – how strongly a brand stands out and offers something special.
Here’s what they had to say about PayPal:
“Once a staple of the digiterati and eBay users, PayPal entered the vernacular over the last three years as more and more people have come to see it simply as an easy way to pay for things and send or receive money online. A merchant’s darling because of its lower-than-credit-card service fees, PayPal is also a favorite with customers without cards or those who are especially concerned about security (the PayPal “P” is a symbol synonymous with safe online transactions). PayPal bolstered its brand by introducing mobile payment options and merchant services such as online invoicing, express checkout, and recurrent billing.”
We’re honored that PayPal is viewed as a brand that helps create trends, while remaining true to its core brand promise.
To check out the full list of top Breakaway Brands of 2009, please go here.
