Friday, September 18, 2009

Splash and MoreMagic Solutions Offer Mobile Money Transfer in Sierra Leone











Available for Zain and Africell Mobile Phones; First Mobile Money Service in Sierra Leone



Freetown, Sierra Leone; Newton, MA, US, September 18, 2009 - PIN Payments News Blog: Splash Mobile Money Limited ("Splash"), a leading mobile payment system provider, and MoreMagic Solutions, a leading mobile transactions provider, announced today the availability of Sierra Leone’s first mobile money transfer system, enabled by MoreMagic Solutions industry-leading MWallet platform. Splash customers in Sierra Leone can now send money using just the mobile phone, quickly, easily, cheaply and without any requirement to have a bank account.



Splash customers use the service by visiting a Splash agent location, including branches of GT Bank. Customers transfer money by completing a free registration, purchasing SplashCash™ and sending it by text to any Zain or Africell mobile phone. The recipient then exchanges the SplashCash™ for cash at any agent location. Agents are currently concentrated in Freetown, Bo, and Makeni, with many more locations due to open throughout Sierra Leone before the end of the year.



"Splash promises to provide access to basic financial services to many Sierra Leoneans for the first time," said Ben Farren, Director of Splash. "Unbanked customers can now send money across the Country at the touch of a button."

"In Sierra Leone, mobile phone customers often travel far from home to support their families, and managing salaries in a secure way can be a challenge," said Pankaj Gulati, chairman and CEO, MoreMagic Solutions. "MoreMagic Solutions is pleased to support Splash in delivering SplashCash™, a truly innovative way for customers to manage their household money using the mobile phone."



Splash

Launched in early 2008, Splash Mobile Money Limited, designs and delivers mobile payment solutions in West Africa. www.splash-cash.com



MoreMagic Solutions

With deployments in more than 50 countries worldwide, MoreMagic Solutions offers transaction platforms for mobile operators, financial institutions, content providers, and distributors, enabling consumers to purchase goods and services on demand using a mobile phone, POS, or web.  The MoreMagic Solutions high-throughput payment engine and pre-packaged applications enable revenue-generating services, including mobile recharge and mobile money transfer, both domestic and international; mobile banking; bill payment; and mobile commerce; with integration into diverse network environments, languages, and currencies. Through MoreMagic Solutions worldwide distribution, MNO-branded services are available for out-of-country customers, enabling communications with relatives back home, and increased usage on mobile networks worldwide.



Contacts

Ben Farron

Splash

benfarren@mac.com

www.splash-cash.com

Carol J. Meier

MoreMagic Solutions

cjmeier@moremagic.com

www.moremagic.com



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