Amazon Replaces Typing Username/Password with Typing Something Else

Amazon sidelines user names and passwords with 'PayPhrase' for online payment



Finextra: Amazon has moved to simplify the online checkout process with a feature that lets customers complete purchases by typing in a short, unique phrase and PIN.



Customers who store credit card numbers and shipping addresses with Amazon can choose to have that information represented by a "PayPhrase" and PIN. When making a purchase, they enter their own customised phrase - such as 'Knick Knack', 'Home Sweet Home', or 'Jake's Allowance' - and PIN and are shown an order confirmation before checking out.

Amazon says the system is easy and secure because shoppers do not need to type in their usernames and passwords or enter their payment information. Customers can adopt multiple PayPhrases to map against multiple shipping instructions and card accounts.



Editor's Note: Six of One...Half a Dozen of the Other...



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