Atlanta, Oct. 8, 2009 -- Cardlytics, a provider of targeted, card-based, merchant-funded rewards technology, has added former CheckFree vice president, David Torgerson, as senior vice president of Bank Sales.
Torgerson is a proven industry innovator and patent holder for payments technology with 18 years of sales experience. Prior to Cardlytics, he served as vice president of Electronic Billing Solutions for CheckFree. In that role, Torgerson led the sales strategy for the company’s payment, electronic billing, and remittance processing products to top banks and merchants. He also led the launch of eBill Direct, a system that enabled Web site billing and payment capabilities.
“David Torgerson is much more than a seasoned sales executive,” said Scott Grimes, CEO and founder of Cardlytics. “He is a proven innovator in every sense and his close working relationship with major clients led to the development of many new successful product lines at CheckFree. David is a significant asset to the Cardlytics team.”
“Cardlytics has created an approach to debit rewards that has been proven to deliver rewards that people want and that banks can easily deliver,” said Torgerson. “It is exciting not only to work with such an amazing technology, but also with a team that has a reputation for innovation in the payments industry.”
Torgerson also served as vice president of Strategic Sales for Denver-based First Data. He has a bachelor’s degree from Otterbein College in Westerville, Ohio.
About Cardlytics
Through a highly-relevant, "market-of-one" approach, Cardlytics provides banks with a new way to provide rich rewards to customers by providing targeted, appropriate merchant-funded offers based on their individual purchase behavior, helping consumers realize savings of hundreds of dollars per year on the products they purchase every day. Cardlytics is redefining card rewards programs through its multi-channel platform that can extend offers to bank customers through the breadth of the bank’s electronic channels including online banking, SMS, e-mail, mobile, online-mall and social networks. For more information about Cardlytics, visit www.cardlytics.com .
Source: Company press release.
