Visa Europe has made an investment in global authentication company, Emue Technologies.
Emue has been working closely with Visa Europe over the past 18 months to develop the Visa CodeSure solution which provides authentication and transaction security through a unique payment card with embedded display, microprocessor and numeric keypad.
With multiple banks already piloting Visa CodeSure in the UK, Switzerland, Italy and Israel, today’s announcement that Visa Europe has taken a stake in Emue Technologies confirms the significant interest in this product by Visa’s member banks in the UK and other European markets.
“Visa Europe’s decision to invest in Emue builds naturally on the strong working relationship we have developed over the past 18 months,” said Brendan McKeegan, the CEO of Emue Technologies. “We are beginning to build a solid market presence in Europe with our convenient, secure and customer-friendly authentication solution.”
Visa Europe’s SVP and Head of Innovation, Sandra Alzetta said: “We are working with Emue to develop the Visa CodeSure product to bring innovative card technology designed to combat online fraud both now and in the future. The investment is just a further extension of our existing partnership.”
The combination of Visa’s proactive approach to improving cardholder security combined with Emue’s award-winning technologies are providing the banking market with a solution that addresses the core concerns of customers without burdening them with intrusive technology.
Emue, which also counts the Australian partnership of Deloitte Touche Tohmatsu as a cornerstone investor, has been fine tuning its anti-fraud enabled payment card with Visa in Europe during the past 12 months.
Managing Director, Deloitte Consulting Asia Pacific Gerhard Vorster said: “Emue is a great example of how an innovative product can grow from an idea triggered by a market need into a fully proven technology solution.”
Emue will be in attendance at the Visa Europe stand at Cartes in Paris from November 17 – 19, where the Visa CodeSure innovation will be further showcased.
