About half of those online bankers who do visit fraudulent phishing sites pretending to be from their financial institution serve up their log-in credentials, according to Trusteer, an international anti-phishing specialist, costing banks MILLIONS. In fact, phishing costs banks up to $9.4 million a year per one million online banking clients, Trusteer said. That equivocates to $9.40 for EVERY online banking customer per year.
If banks provided HomeATM's PCI 2.x Certified PIN Entry Device to their online banking customers for "secure two-factor" authentication, those customers could access the online banking session the same way they access cash at an ATM. Swipe Card, Enter PIN (yes...using existing cards, existing PINs and existing bank rails) PLUS they could enable their online banking customers to conduct real-time P2P money transfers from any bankcard to any bankcard.
If banks provided HomeATM's PCI 2.x Certified PIN Entry Device to their online banking customers for "secure two-factor" authentication, those customers could access the online banking session the same way they access cash at an ATM. Swipe Card, Enter PIN (yes...using existing cards, existing PINs and existing bank rails) PLUS they could enable their online banking customers to conduct real-time P2P money transfers from any bankcard to any bankcard.
All while completely eliminating the threats posed by phishing. By eliminating the process of typing, we eliminate the "phish." Based on the fact that we instantaneously encrypt the card holder data means there is NOTHING to phish phor. Not a pretty picture to those who make their living phishing, is it?
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