Date: Tuesday, January, 26, 2010
Time: 1:00PM - 2:00PM EST
Reserve your webinar seat now at: https://www1.gotomeeting.com/register/649554705
The Smart Card Alliance invites you to attend a complimentary interactive webinar entitled, The Top 10 Reasons U.S. Should Consider EMV.
With so many countries in advanced stages of EMV/chip migration, the question is often raised–why is the United States not following suit and migrating to this more secure technology? Now with U.S. travelers beginning to have trouble using their magnetic stripe cards abroad, and the threat of fraud levels rising from within and from being imported from abroad, it is an ideal time for U.S. financial industry to take a thorough look at the costs and potential benefits of EMV/chip, and possibilities for implementation.
This webinar will present the current rate of EMV/chip deployment internationally, the benefits of the technology in fighting payment fraud, and implementation options for U.S. card issuers. The webinar will include a case study of EMV/chip implementation in Canada, and an analysis of how U.S. cardholders who travel abroad with non-EMV/chip cards alter their purchase behavior, resulting in lost card business and customer goodwill.
Attendees should come away with an understanding of how an accelerated effort to migrate to chip card technology will allow the U.S. payments industry to effectively reduce fraud in the long term and ensure global interoperability and acceptance
Speakers
- Deborah Baxley, Management Consultant, KeyPoint Consulting
- Nick Holland, Senior Analyst, Aite Group
- Simon Hurry, Senior Business Leader, Visa Inc.
- Dave Metcalfe, Director, Debit Payment Innovation & ScotiaCard Services, Bank of Nova Scotia
- Randy Vanderhoof, Executive Director, Smart Card Alliance
