Response rates average 15 percent, Cardlytics expands to meet strong demand
ATLANTA--(EON: Enhanced Online News)--Cardlytics announced today that it launched more than 50 national retail merchants across its transactional marketing platform to deliver targeted promotional offers to consumers through their online banking statements. As a result of the strong merchant demand, the company is aggressively growing its sales force to support continued growth.
“Cardlytics’ platform has proven to be consistently successful with national and local retailers, both on- and off-line”
Cardlytics aligns banks and retailers to provide a uniquely targeted, “market of one” approach. National, local and online retail merchants representing businesses that range from restaurants and drug stores, to entertainment and technology providers, are all experiencing strong results from the platform. With an average response rate of 15 percent, and some campaigns as high as 40 percent, the online marketing channel is proving to be engaging and more productive than any other online marketing channel.
Cardlytics’ platform allows banks and retailers to combine resources in targeting consumers using any combination of parameters, including merchants and merchant categories where someone shops, how much they spend, and where they live, a level of precision that does not exist in any other advertising medium. Offers are delivered to consumers through their online banking statement, with all customer data held private and secure within each financial institution, thus protecting each user’s personal information and anonymity. The full-service solution targets customers based on debit or credit card transaction data, then tracks the delivery, activation, purchase and fulfillment of retail offers, allowing retailers to directly assess their online advertising’s impact on actual purchases - whether they occur online or in-store – for the first time. No other online marketing channel provides such a compelling and accurate return on investment.
“Cardlytics’ platform has proven to be consistently successful with national and local retailers, both on- and off-line,” said Hans Theisen, chief revenue officer. “The customer response within the channel has been phenomenal, with results far beyond our expectations. For instance, one grocery store is experiencing response rates higher than 40 percent, which is unparalleled in any other channel. As our progress continues, our detailed measurements will enable merchants to optimize campaigns and experience even more substantial returns.”
About Cardlytics
Through a highly relevant, "market-of-one" approach, Cardlytics unites banks and merchants to provide rich rewards to customers based on their individual purchase behavior. Its technology tracks consumers’ actual purchases, providing the first digital channel that can guarantee offline sales and help consumers realize savings of hundreds of dollars per year on the products they purchase every day. The rewards improve consumers’ banking behavior by increasing usage, reducing attrition and strengthening engagement with online banking. Cardlytics’ multi-channel approach includes online banking, SMS, e-mail, mobile, online-mall and social networks. For more information about Cardlytics, visit www.cardlytics.com.
Contacts
For Cardlytics
Heather Sugg, 813-374-6362
or Andy Payment, 678-781-7222
