Cardlytics Names Rod Witmond Senior Vice President of Product Management and MarketingVeteran software executive to guide strategic direction of transactional marketing platform
ATLANTA--(BUSINESS WIRE)--Cardlytics, a provider of targeted, card-based, merchant-funded rewards technology, has named Rod Witmond senior vice president of Product Management and Marketing.
In this role, Witmond will oversee the strategic planning and execution of Cardlytics’ marketing and product management and development of the company’s transactional marketing platform. He will also guide Cardlytics in defining and developing additional market opportunities for banking, retail and other vertical industries.
Prior to joining Cardlytics, Witmond was senior vice president of Product Management and Marketing for Minneapolis-based Ceridian Corp., where he led strategic planning of the company’s products and increased growth of its top selling product by more than 300 percent over a four-year period.
Witmond has experience in both the U.S. and Europe, working with corporations as well as start-up companies. He held executive-level marketing and operations positions for Paris-based Neopost and San Mateo, Calif.-based eStamp. Prior to this, Witmond was a principal consultant in the Washington, D.C. practice of PricewaterhouseCoopers’ Process Improvement Group. A native of Great Britain, he served more than 11 years as an aviator and officer in the Royal Navy.
Witmond has an MBA in Marketing and Operations from the Darden School of Business at the University of Virginia in Charlottesville, Va. and a bachelor’s degree from The City University in London. He has also studied business law and finance at San Jose State University in Calif.
“Rod has a history of success in defining and developing market opportunities that directly benefit the bottom line,” said Lynne Laube, president of Cardlytics. “His knowledge and experience in multiple industries will make him an invaluable asset to Cardlytics current and future growth.”
“Cardlytics has developed a technology that is changing the way retailers present product offers and banks deliver rewards,” said Witmond. “It’s truly exciting to be a part of a company with such a groundbreaking vision and technology.”
About Cardlytics
Through a highly relevant, "market-of-one" approach, Cardlytics unites banks and merchants to provide rich rewards to customers based on their individual purchase behavior. Its technology tracks consumers’ actual purchases, providing the first digital channel that can guarantee offline sales and help consumers realize savings of hundreds of dollars per year on the products they purchase every day. The rewards improve consumers’ banking behavior by increasing usage, reducing attrition and strengthening engagement with online banking. Cardlytics’ multi-channel approach includes online banking, SMS, e-mail, mobile, online-mall and social networks. For more information about Cardlytics, visit www.cardlytics.com.
