Paris, March 16, 2010 -- Business Wire, the global leader in news distribution, and CARTES in Asia, the digital security and smart technologies exhibition and congress to be held in Hong Kong March 16-18, 2010 at the AsiaWorld Expo, have announced that they have signed a partnership agreement.
“The partnership with Business Wire will strengthen our media presence in the region thanks to Business Wire’s networks and experience.”
“For the past three years, Business Wire has been the official wire of CARTES & IDentification Paris. The launch of CARTES in Asia is a strong testimony to the increasing importance of Asia in the smart technologies industry and it also reflects the high-quality of the European conference to be replicated in Asia », explains Olivier Corneloup, Regional Manager, Business Wire France. “It came as a continuity that Business Wire be associated with the event in Asia to provide the show and the exhibiting companies and organizations with opportunities for even greater media exposure.”
Smart technologies industry leaders, key players in innovations and decision-makers from all over the Asia Pacific region will gather in Hong Kong for 3 days of conferences and 2 days of exhibition on smart cards, identification technology, contactless payments, etc.
“We’ve been witnessing an increasing interest – especially for payment technologies – coming from this region at CARTES Paris during the last few years. Hong Kong being a major international financial center, hosting 69 of the World’s Top 100 banks, it was the right place for a pan APAC smart technologies event. All major industry players from the banking, telecommunications, E-government and transit markets will be there” explains Slobodan PETROVIC, CARTES Exhibitions Director. “The partnership with Business Wire will strengthen our media presence in the region thanks to Business Wire’s networks and experience.”
The market in this industry is growing faster than in any other region in the world due to the dynamism of the telecommunications, the deployment of the EMV standard and governments promoting smart card and high technology adoption.
For its first edition, CARTES in Asia is expecting over 100 exhibitors, 300 congress attendees and 2,500 visitors.
About Business Wire
Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure vehicle in the United States, Canada, the UK, France, Germany and other EU markets, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into the EDGAR and SEDAR systems.
Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.
Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire's patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.
About CARTES in Asia
24 years of experience in high level and international card business events
Since 1986, CARTES has promoted card technologies and presented the main market trends and innovations through the most appropriate forms including conferences programme, SESAMES Awards, animation areas, specific exhibitions and demonstration areas. By analysing its exhibitors and visitors’ requirements, the CARTES team has developed the event year after year to become a leading brand and the industry worldwide reference. Leveraging the organisational experience and smart technology industry knowledge, the CARTES in Asia team is committed to replicate the success at this regional event.
Strong partnerships with main regional media and associations
CARTES in Asia will benefit from the strong support of major regional associations, authorities and local development agencies to gather all the components of the smart technology value chain in the Asia Pacific region.
Date:- Opening conference and Asian SESAMES Award ceremony: 16 March 2010
- Exhibition and conferences: 17 & 18 March 2010
Place: Hong Kong - AsiaWorld-Expo
Organiser: Comexposium
Website: www.cartes-asia.com
Source: Company press release.
