Monday, March 15, 2010

MasterCard Introduces ‘ATM Hunter’ for BlackBerry Smartphones

MasterCard WorldwideImage via Wikipedia


New MasterCard Application Helps BlackBerry Smartphone Users Quickly Find the Nearest ATM Anywhere in the World



PURCHASE, N.Y.--(BUSINESS WIRE)--MasterCard Worldwide today announced the availability of the MasterCard® ATM Hunter application for BlackBerry® smartphones. The app lets BlackBerry smartphone users easily locate the nearest ATM no matter where in the world they are. ATM Hunter is available for free download on BlackBerry App World™ (www.blackberry.com/appworld).



“MasterCard ATM Hunter helps make life easier not only for MasterCard cardholders, but for all consumers by letting you instantly search by your financial institution – or find those that are surcharge free – helping to avoid deposit or withdrawal fees and save time and money.”



“BlackBerry is the number one smartphone platform in the country and we are pleased to bring its users ATM Hunter,” said Cheryl Guerin, Senior Vice President, US and Digital Marketing, MasterCard Worldwide. “MasterCard ATM Hunter helps make life easier not only for MasterCard cardholders, but for all consumers by letting you instantly search by your financial institution – or find those that are surcharge free – helping to avoid deposit or withdrawal fees and save time and money.”



The MasterCard ATM Hunter utilizes the BlackBerry platform’s location awareness technologies to pinpoint the search and easily locate the nearest ATM, whether located in a bank, restaurant, airport, retail or convenience store…or elsewhere. Users without GPS-enabled BlackBerry smartphones, or who are out of GPS coverage, can still search for nearby ATMs using MasterCard’s database of ATM locations. Users can customize their hunt based on their banking needs, focusing on a financial institution if they need to make a deposit or wish to avoid ATM withdrawal fees. MasterCard ATM Hunter can also identify wheelchair accessible, drive-through, or 24-hour access ATMs and provide directions for BlackBerry smartphone users.



Powered by the MasterCard Location Services platform, the MasterCard ATM Hunter application for BlackBerry smartphones is the latest mobile delivery channel for ATM location information from MasterCard. Each year, more than four million consumers contact MasterCard via the Web, phone and wireless (SMS) to find ATM locations when they need them, wherever they are – quickly and easily.



About MasterCard Worldwide



MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes approximately 21 billion transactions each year, and provides industry-leading analysis and consulting services to financial-institution customers and merchants. Powered by the MasterCard Worldwide Network and through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to www.mastercard.com. Follow us on Twitter:@mcpriceless.com.



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