Leading Manager, Distributor of Branded Prepaid Debit Cards Shows Its Lowest-Fee Programs Generate Loyal Cardholders with High Reload Rates, Reward Redemptions COCONUT CREEK, Fla.--(BUSINESS WIRE)--StorValue™ Card Solutions will soon launch its fifth branded card program, Campus Dough DebitSmart™ Visa® Prepaid Card, filling a void left by the recent Credit CARD Act, which makes it more difficult for students to get credit cards. StorValue teamed with University Parent Media to offer the innovative, reward-filled Campus Dough card to address this issue.
The University Parent card program is on the heels of other recent successful card launches including the EA SPORTS DebitSmart Visa® Prepaid Card, DebitSmart™ Visa® Prepaid Card, MySchoolDebitCard™ Visa® Prepaid Card, and the FuelLinks DebitSmart™ Visa® Prepaid Card Program.
Last year, credit card companies mailed millions of decline letters to credit card applicants due to more stringent underwriting standards. Since then, the Credit CARD Act was passed, requiring consumers less than 21 years old to provide proof of income to repay card loans or have a co-signer. This has left many people – young and old - without a card option, or has forced them into looking at high-fee debit cards with few, if any, benefits. StorValue’s cards are quickly becoming the solution and setting a new standard for what a prepaid debit card should be.
Thomas Borzilleri, CEO of StorValue, said, “For consumers, we have opened their eyes to a whole new way to think about prepaid debit cards – make them work for you with rewards and discounts from tens of thousands of retailers. By offering the lowest available user fees, StorValue is demonstrating that prepaid debit cards can be used to save money and spend responsibly. And, cardholders are beginning to recognize the convenience of virtual banking with StorValue prepaid cards, too.
“For businesses, StorValue has created a novel way to entrench customers across a variety of social and economic demographics. Our card programs’ unmatched benefits, features and high reload rates are appealing to student and young adult, sport, ethnic, middle-market and luxury brands alike because we help them to build loyalty – whether the company is selling insurance or clothing or food,” concluded Borzilleri.
At the same time, the programs provide consumers with security and enable them to use ‘plastic’ to buy online or at the 20 million places where Visa prepaid cards are accepted, while allowing sponsoring businesses and organizations to provide a vital and engaging service to their stakeholders. With a strong track record of performance, StorValue is emerging as the industry leader in providing rewards-based and loyalty-branded card solutions.
With each program, the company collaborates with a brand from concept to activation, creating a seamless ‘end-to-end’ solution to achieve a successful co-branded rewards program through prepaid debit cards. Last fall, StorValue introduced the StorValue Card Design Studio, establishing it as the first prepaid card program manager in the industry to offer card personalization functionality across its entire suite of card products. StorValue cardholders can now customize their card designs with their own personal image or photo. Today, StorValue is the fastest-growing program manager and distributor of Visa and MasterCard® prepaid cards.
The co-branded prepaid cards are reloadable, and funds can be loaded from a payroll direct deposit, checking account or GreenDot and Western Union retail locations nationwide. In addition, the cards are accessible through millions of ATMs worldwide.
About StorValue
StorValue is the country’s fastest-growing program manager and distributor of branded stored value prepaid debit cards. Emerging as the industry leader in providing rewards-based and loyalty-branded card solutions, our programs deliver unmatched benefits, features, and resources to a wide variety of businesses and consumers. StorValue’s cards provide security, convenience, and value-added benefits to cardholders, while allowing sponsoring businesses and organizations to provide a vital and engaging service to their stakeholders. For more information, please visit http://www.storvalue.com or call
877-481-9333
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