BillMyParents Launches Marketing Initiative with Skateboarder

Professional Skateboarder and TV Star Rob Dyrdek Teams Up With BillMyParents^® Online Teen Payment Solutions and Teen Prepaid MasterCard^®

SAN DIEGO, CA--(Marketwire - April 1, 2010) -  BillMyParents®, the online teen payment system of Socialwise, Inc. (OTCBB: SCLW), is proud to announce that professional skateboarder and TV star Rob Dyrdek has signed a deal with the Company to promote its online BillMyParents® payment solution and teen MasterCard^® prepaid debit card. Dyrdek will be part of a major marketing initiative the company plans to launch in late spring that will include a multitude of top action sports athletes and retailers.

Rob Dyrdek is a star athlete, entertainer and entrepreneur, well known to tens of millions of fans both in the US and around the world. Rob's MTV reality show Fantasy Factory is wildly popular and he was a top five finisher in two recent Teens' Choice Awards categories. Additionally through Dyrdek Enterprises, he oversees several companies selling toys, apparel and athletic equipment as well as Street League, a foundation dedicated to creating safe street skate environments. Rob also has millions of teen followers on Facebook, MySpace and Twitter. 

"I'm excited to work with BillMyParents. I like what they do," said Mr. Dyrdek. "Giving teens freedom to pick what they want and also letting parents in on that, I think it gives parents insight into what their kids really want and gives teens the opportunity to learn financial responsibility. It just makes sense."

"Rob is an ideal celebrity athlete to promote BillMyParents. He is admired and followed by millions of teens, and his ability to promote and communicate a positive message to his fan base is unsurpassed," noted Jim Collas, President and CEO of BillMyParents®. "Rob's appeal extends to parents because he sets a light-hearted example to kids to work hard in order to achieve their goals. Parents also appreciate Rob's numerous philanthropic undertakings."

BillMyParents® provides innovative payment solutions for teens and parents. With theSupervised Shopping™ program, teens shop online and pick out specific items they want by using the convenient BillMyParents® payment button on partner retail sites. Parents have the option of providing an allowance-like spending limit in advance, or are notified via email or text to approve or deny each purchase requested through the simple, safe and easy-to-use automated system.

The new BillMyParents™ reloadable prepaid MasterCard® gives teens additional freedom and independence, enabling purchases wherever MasterCard® is accepted, both online and through traditional retail outlets. The BillMyParents™ MasterCard^® prepaid card eliminates the risks of carrying cash, and also gives parents a unique set of enhanced monitoring and safety functions over their teen's card use. Coming soon, users can choose from many designs, including pictures of Rob Dyrdek.

About BillMyParents®BillMyParents® provides payment solutions targeted to young people between the ages of 8 and 21. Our solutions include both Supervised Shopping™ and our MasterCard® prepaid card with options ranging from giving parents complete control over purchases to simply monitoring purchase transactions. Our solutions facilitate communication between parents and young people and help teach financial responsibility. For more information: www.billmyparents.com.

About Socialwise, Inc.Socialwise, Inc. (OTCBB: SCLW) is headquartered in San Diego, CA. For more information:http://www.socialwise.com.