eBillMe Provides New Data for E-tailers on Walk-in Consumers

New Data on Walk-in Consumers Uncovers New Demographics for E-tailers

eBillme Examines the Demographic of Consumers Who Shop Online and Pay at Walk-in Locations

RYE BROOK, N.Y.--(BUSINESS WIRE)--Over half of all customers that shopped online and paid at a walk-in location have annual incomes of over $50,000, according to data compiled by eBillme, the most secure payment option online. The company conducted an internal study on the profile of consumers that use the eBillme Walk-In payment option to shop online and pay with cash at walk-in locations. The average retail order value of consumers that use walk-in payment locations is $251.67, significantly higher than the average order value for credit cards representing a lucrative demographic for online merchants. The study, conducted in February 2010 based on order, census data, and public records assembled by eBillme from a sample of consumers who shopped online and paid at walk-in locations, also looked at some of the key demographics of the customers within the sample.

“As a greater understanding of these consumers emerges, opportunities will be created for companies that can combine the online experience with the needs of the cash paying customer.”

• Fifty-five percent have an income over $50,000, while 18 percent have an income between $50,000 and $75,000.


• Fifty-seven percent are business professionals.


• Sixty-nine percent reside in single homes.


• Sixty-two percent own their home.


• Forty-one percent are married.


• Seventy-three percent are considered underbanked or unbanked.


• Forty-nine percent used a mobile phone to order online.


• Eleven percent made purchases for a business.

“Walk-in customers have long been an elusive demographic that has had limited access to eCommerce,” says Marwan Forzley, President and CEO of eBillme. “We wanted to take a closer look at the profile of consumers who use walk-in locations to pay for online orders. It is clear that this can be an appealing market segment for online merchants, one that represents a high order value and new customers to online shopping. We created eBillme Walk-In as an opportunity to extend online commerce to consumers with a preference to pay with cash. It’s a way for e-tailers to attract another segment of the population and bring them to the online checkout.”

In 2009, eBillme partnered with MoneyGram International, IPP, and PreCash to introduce eBillme Walk-In, a way for consumers to shop online and pay with cash at participating walk-in locations. Consumers can simply take their printed eBill to one of over 75,000 walk-in locations across the U.S. Every purchase made using eBillme offers buyer protection features including satisfaction guarantee, best price, in-transit protection, and fraud protection, in addition to cash-back rewards through the eBillme Rewards program.

“This data gives us a new view of the traditional cash-preferred consumer,” says Rick Auletta, Senior Vice President of Sales for IPP. “As a greater understanding of these consumers emerges, opportunities will be created for companies that can combine the online experience with the needs of the cash paying customer.”

About eBillme

eBillme™ is the most secure way to pay online and the only online payment solution that extends the convenience of online banking to the merchant’s checkout process. The service enhances security for online shoppers, and enables merchants to increase sales while reducing transaction costs. No financial data is exposed and the payment transaction is securely transferred from the customer’s bank to the retailer’s bank. Consumers can shop online, by catalog or through call centers, and pay for their purchases at their bank, credit union, or bill pay portal using the security and convenience of online banking or by paying the bill at over 75,000 walk-in locations. For more information, please visit www.eBillme.com or eBillme’s Online Debt-Free Shopping Mall at http://Shop.eBillme.com.

About the Study

The eBillme study was conducted by eBillme in February 2010 and surveyed eBillme customers that made purchases using the eBillme Walk-In option. The results are based on a sample of close to 1,000 consumers.

Contacts

Press contact:

Gregory FCA

Alicia Buonanno

Account Supervisor

610-642-8253, ext. 118

610-659-9404 (mobile)

or

Company contact:

eBillme

Samer Forzley

Vice President of Marketing

613-270-8755, ext. 3400

@sforzley

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