Groupon Launches in Salt Lake City
Rock Climbing Gym, Hair Salon, Massage Studio and Upscale Restaurant Among First Features on Popular Shopping Website
SALT LAKE CITY--(BUSINESS WIRE)--Groupon (http://www.groupon.com), a shopping website that offers a daily deal on the best local goods, services and cultural events, launched in Salt Lake City on April 5, 2010.
“Salt Lake City is the kind of market where Groupon can make a real difference for customers and businesses”
“Salt Lake City is the kind of market where Groupon can make a real difference for customers and businesses,” said Groupon founder Andrew Mason. “With so many industries well-represented in Salt Lake City, we’re excited to offer local residents unbelievable deals while generating new customers for local merchants.”
Using the principles of collective buying, Groupon negotiates unprecedented deals with top businesses. Groupon subscribers receive free daily emails alerting them to the deal. These deals are only activated if a minimum number of people agree to buy, encouraging subscribers to share the promotion with family and friends via social media tools such as Facebook and Twitter. By guaranteeing a large number of new customers, Groupon creates a win-win for local merchants. So far, this innovative approach to e-commerce has generated millions in revenue for local businesses while saving more than three million subscribers more than $140 million.
“Groupon brings buyers and sellers together in a fun and collaborative way,” said Mason. “We offer the consumer a great deal they can’t get anywhere else and deliver the sales directly to the merchant.”
During its first week in Salt Lake City, Groupon’s featured deals will include a rock climbing gym, hair salon, massage studio and upscale restaurant. Salt Lake City is Groupon’s forty-fourth city.
About Groupon
Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see, and buy in major cities across the U.S., with plans to be in 100 cities by the end of 2010. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers. Groupon is a project of The Point (http://www.thepoint.com), an online community launched in 2007 for organizing group action. For more information, visit http://www.groupon.com.
To get Groupon’s daily free email for the best in your city, subscribe at http://www.groupon.com.
To learn how to become a featured business on Groupon, visit http://www.grouponworks.com.
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