More on the Novo Dia Group WIC EBT Mobile Platform

“Novo Dia plans to make the application available on any smart phone and to make it compatible with other mobile card readers, such as the device being developed by HomeATM ePayment Solutions.”

Mobile Banker has more on the Novo Dia Group in an article published in Mobile Banking:



Michigan is preparing to test a system that lets merchants accept government benefit payment cards with mobile phones.



Novo Dia Group Inc., an Austin, Texas, software vendor that developed the app for Apple Inc.'s iPhones, said that letting small merchants at Michigan farmers' markets accept electronic benefits transfer cards is part of the state's efforts to make fresh produce more readily available to participants in the Special Supplemental Nutrition program for Women, Infants and Children.



"WIC EBT is still a fairly immature market," said Josh Wiles, a Novo Dia senior partner. "If this takes off, it can open up the farmers' markets to accept WIC."

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