ROAM Data Wins ETA Technology Innovation Award for its ROAMpay Application

Roam Data Chooses HomeATM/BBPOS Technology for Secure

Card Present Transactions via Mobile Phones

ROAMpay allows merchants to securely accept credit cards on hundreds of different types of mobile phones…To make transactions even more convenient and secure, ROAM is also delivering ultra low cost card readers compatible across many of its supported devices enabling card present transactions.



 BOSTON, April 26 /PRNewswire/ -- ROAM Data (www.roamdata.com), an industry leader in mobile commerce solutions, announced today that it won the 2010 Technology Innovation Award (TIA) given by the Electronic Transactions Association's (ETA) Annual Meeting & Expo.   The award is given each year to a company whose creative use of technology significantly advances the payments industry as a whole.

"ETA's Awards and Recognition committee in conjunction with the ETA Technology Committee selected ROAM Data's ROAMpay because of its near universal applicability and because it is a market-ready product," said Del Baker, director of marketing for the ETA.

"It is a great honor to win the Technology Innovation Award this year," said Will Graylin, ROAM Data's founder and CEO.  "Our core competence is enabling secure and cost effective transactions between merchants and consumers in the complex mobile environment.  Our device agnostic solution maximizes reach to end-users and keeps them transacting regardless of what phone or carrier they are using now, or switch to later."   ROAM Data's success follows Graylin's other award-winning start-ups in the mobile and payment industry over the past decade.  In fact, Graylin has nurtured four high-tech companies since completing two masters degrees from MIT focused on mobile computing.  

HomeATM/BBPOS' CircleSwipe Technology Chosen by Roam Data

"ROAM Data embodies the forward thinking that is moving the industry to services that follow  merchants, providing greater flexibility to conveniently run their businesses while still maintaining the highest levels of security and confidence," said Chris Justice, president of Ingenico, N.A., a strategic partner with ROAM Data in the U.S.  

ROAM's patented technology enables not only secure POS applications on hundreds of different devices (smart phones, feature phones, PCs, Tablets, etc.), but also custom commerce applications for merchants to empower their mobile sales force/workforce, and even reach their best consumers on their own mobile phones.  To make transactions even more convenient and secure, ROAM is also delivering ultra low cost card readers compatible across many of its supported devices enabling card present transactions.  ROAM plans to deliver more innovations in the mobile commerce arena in the months to come.  

About ROAM Data

Headquartered in Boston, ROAM Data enables merchants to transact with their customers on mobile devices easily and securely.  ROAM's affordable and scalable commerce applications can run on hundreds of mobile phone models as easily as on one, and fall into two primary categories: 1) Merchants apps that turn mobile merchant's cell phones into POS terminals, for vendors, contractors, delivery staff to accept card payment, and for direct sales reps and mobile workforces to place orders, check inventory, enroll new recruits and more. 2) Consumer apps to shop and buy goods and services, do online banking, accept offers/coupons and more, all from the convenience of their own cell phones.

With ROAM's patented, device-agnostic platform, companies can reach up to 15 times more mobile users, and update their apps more than 20 times faster when compared to device-specific, static application approach, which require individual programming and certification for every mobile device type and for every application change. ROAM's full mCommerce services also include end-user app provisioning, rights management and alerts. Secure transactions are done through ROAM's PCI-certified payment gateway.  Visit us at www.roamdata.com.  

SOURCE ROAM Data