Walmart Pushing Forward on International eCommerce Expansion

Wal-Mart Pushing Forward on International Ecommerce Expansion

By the ZippyCart Ecommerce Software Reviews Content Team

Retail giant Wal-Mart continues to expand their ecommerce efforts as they look to grow their international online sales, which will help them grow their presence on the Internet. Amazon and Wal-Mart went head-to-head for the 2009 holiday shopping season, starting Black Friday deals about a week before the actual day. This battle continued to heat up through Cyber Monday and through December, as Wal-Mart pushes to become a bigger force in the online retail space. Currently Wal-Mart is running operations in 14 countries which generated just over $400 billion in 2009, and hopes that this global footprint will help them with their international ecommerce expansion. In order to speed up the ecommerce expansion, Wal-Mart has started advertising for new jobs which will help with the international move to increase online sales.



Now that Wal-mart can sell a consumer almost any retail good they could ever need, they plan to bring that product selection to the international markets. Two of the biggest and most important international ecommerce markets that Wal-Mart wants to expand are China and Japan. As of now ecommerce operations for Wal-Mart online exists in the U.S., U.K., and Brazil, but the move into the Asian market makes a lot of sense. Countries like Japan and China are very savvy when it comes to online shopping, and are the perfect market for Wal-Mart to try and build a loyal ecommerce following. It is still unclear how much of Wal-Mart's total sales come via the online sector as they do not disclose those details, but the international expansion is proof that things are trending in the right direction. This holiday shopping season should be great for consumers, as it is likely that Wal-Mart and Amazon will battle it out again to provide the best Black Friday and Cyber Monday 2010 deals.