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Financial institutions looking to land more retail business accounts can now look to First American Payment Systems’ new website for guidance. The site is designed to give banks and credit unions an insight into merchant services, as well as promote its industry-leading credit card processing services.Fort Worth, TX (Vocus/PRWEB ) May 25, 2010 -- Financial institutions looking to land more merchant accounts can now look to First American Payment Systems’ new website for guidance. The site is designed to give banks and credit unions an insight into merchant services, as well as promote its industry-leading credit card processing services.
Www.fapsbanks.com Highlights Merchant Services Programs
Surprisingly, only an estimated 10 percent of U.S. merchants process payments through their financial institutions, but studies suggest that 67 percent would prefer to do their banking and processing in one place. First American’s site, fapsbanks.com, illustrates the opportunities that financial institutions have to take advantage of retention-building merchant services. The site also highlights the benefits of partnering with the right provider, offering information on industry best practices.
“The site is more than a selling tool for First American – it’s a resource for financial institutions that are looking to better understand theirmerchant services potential,” said Kevin Jones, Vice President of Sales and Marketing. “At the end of the day, business professionals are simply looking for straightforward methods to improve their bottom lines. Our new site shows them how merchant services can help them attract and retain clients and even increase non-interest income.”
The site speaks to best-in-class marketing, training and support practices as well as reporting features that are vital to organizations juggling a mass of information. Additionally, visitors to the site can get industry news. The site also specifically addresses First American’s products and solutions.
“First American stands head and shoulders above other payment processors, and we really wanted that to shine through here,” said Shawn Dillon, Director of Strategic Sales. “First American is well known for customizing programs for all its partners to provide the most effective solution possible. As a result, more than half of our FI partners’ merchant referrals choose to process through us.”
About First American
First American Payment Systems, L.P. is a rapidly growing international payment processor that provides comprehensive electronic transaction processing services for more than 120,000 merchants throughout the United States and Canada. In addition to credit, debit and EBT card processing, First American Payment Systems also offers a complete line of proprietary products and services to businesses and non-profits, including Secur-Chex® check services, FirstAdvantage® gift cards, FirstPay.Net™ e-commerce solutions, FirstFund® ACH software, Govolution® government e-payments, national ATM sales, and Merimac Capital® point-of-sale equipment and ATM leasing. For more information, visit www.fapsbanks.com.
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