Mobile Payment Industry News: Full Cycle Leverages the Mocapay Platform to Deliver Complete Mobile Experience

Monday, May 24, 2010

Full Cycle Leverages the Mocapay Platform to Deliver Complete Mobile Experience

Specialty Retailer Integrates Mobile Marketing and Secure Mobile Payments to Enhance Marketing and Sales Efforts

DENVER--(BUSINESS WIRE)--Mocapay, a mobile experience platform, today announced a strategic partnership with Full Cycle, a Boulder-based retailer specializing in high-end bicycles. The partnership will allow Full Cycle to leverage the Mocapay platform to tap into the growing mobile channel to enhance its marketing and sales efforts and deliver a complete mobile experience to its customers.

“Working with Mocapay not only enables Full Cycle to enhance our customers experience but we will be able to personalize our marketing efforts in a more targeted manner, ultimately to increase sales.”

Full Cycle will work with Mocapay to complement its marketing program by mobile-enabling its existing gift card program. Mocapay’s embedded marketing engine will be used to deliver targeted mobile offers to customers. Mobile campaigns can be directed to all customers throughout Colorado or targeted to specific store locations. Using the customized Mocapay Dashboard, Full Cycle can monitor the effectiveness of individual campaigns in real time.

Mocapay’s Software-as-a-Service (SaaS) technology also enables Full Cycle to integrate secure mobile payments into its point-of-sale (POS), enabling its customers to conduct mobile transactions. Mocapay offers the only mobile payment solution that secures mobile transactions through multifactor authentication to ensure security measures implemented in plastic gift card and loyalty programs are not degraded with the introduction of the mobile form factor. The platform’s token-based architecture provides dynamic one-time use perishable codes at the transaction-level, increasing the level of security.

“Our customers are on the go and rely on their mobile devices for several things. We want to make it easy for them to connect with us and make our services readily available, going mobile helps accomplish this,” said Kaj Gronholm co-owner of Full Cycle. “Working with Mocapay not only enables Full Cycle to enhance our customers experience but we will be able to personalize our marketing efforts in a more targeted manner, ultimately to increase sales.”

Through the partnership, Full Cycle mobile account holders will be able to conduct mobile transactions at the point-of-sale, access their account balance and transaction history, and reload their Full Cycle account, all from their mobile phone.

“Our platform leverages the unique benefits of mobile so any type of retailer can a deliver a complete mobile experience to their customers while enhancing sales and marketing efforts,” said Kevin Grieve, CEO, Mocapay. “The relationship with Full Cycle demonstrates just how versatile the platform is and how a wide array of industry verticals can leverage it for their own needs.”

About Mocapay

Mocapay is an end-to-end, mobile payments and experience platform for innovative issuers. The platform addresses merchants’ need for a new channel that will broaden their loyalty and gift programs by mobilizing sales and marketing to reach customers anytime, not just at the point of sale, encourage purchases and build a stronger brand affinity. For innovative financial institution issuers, Mocapay reduces the implementation time, support complexity and costs associated with secure mobile payments increasing and accelerating consumer and merchant adoption. As a Software-as-a-Service technology, the platform does not require point-of-sale hardware upgrades; merchants can maintain their investments in their POS equipment. Based in Denver, Mocapay is a privately held, venture funded company founded in 2006. For more information, visit www.mocapay.com.

About Full Cycle

At Full Cycle, we love bikes, and want to inspire you to ride more often. We are one of the largest bicycle retailers in the USA and we are proud to be the largest dealer of Giant bicycles. Whether you're into racing on road or trail, recreational riding, commuting, and just about anything in-between, Full Cycle has the resources, expertise, and passion to get you riding. Full Cycle has three retail locations -- two in Boulder, Colo., and one in Fort Collins, Colo. -- featuring world class service, an expert sales team, rentals, demos, classes, group rides and more. Full Cycle also has an online store. For more information, visit http://fullcyclebikes.com.