Mobile Internet and Handsets in the US: A Comprehensive Assessment, With Forecasts to 2015

ROCKVILLE, MD--(Marketwire - May 10, 2010) - MarketResearch.com has announced the addition of Coda Research Consultancy Ltd.'s new report "Mobile internet and handsets in the US: A comprehensive assessment, with forecasts to 2015," to their collection of Wireless market reports. For more information, visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2617978.



A significantly more complex mobile ecosystem is rapidly emerging, populated by carriers, device manufacturers, software and application developers, advertisers, content providers and a range of other organizations and brands. At the heart of this emerging system is the mobile internet.



Organizations need to thoroughly understand this ecosystem in order to establish their roles and positions within it, orient it to their advantage, and make significant revenues from it.



This 87 page Coda Research Consultancy report covering the US market will help them to achieve this.



With forecasts to 2015, subjects analyzed in this publication include:

• Feature phone, smartphone and touchscreen handset shipments, ownership and markets


• Mobile internet users via smartphones and feature phones, and emerging user behavior


• Vertical vs horizontal business models


• Carrier revenues, including Voice, non-SMS data and SMS data


• Mobile eCommerce revenues


• Mobile advertising revenues across SMS, Display and Search


• Handset data traffic


• Carrier network performance


• 4G rollout across carriers


• Internet activities including:
  
  
  • Social networking Mobile working
  
  
  • Location based services
  
  
  • Mobile banking and mobile payments
  
  
  • Mobile video
  
  
  • Music
  
  


• An extended section on mobile video, including:
  
  
  • Monetization and revenues
  
  
  • Drivers and hindrances to take-up
  
  
  • User behavior
  
  
  • Video services
  
  
  • Take-up, including paid subscribers
  
  


• Applications, including:
  
  
  • Drivers to usage
  
  
  • App stores across operating systems
  
  
  • Paid vs free applications
  
  
  • Native apps vs paid apps
  
  
  • Games applications
  
  
  • Top future applications
  
  


• User behavior and characteristics

For more information, visit http://www.marketresearch.com/redirect.asp?progid=67618&productid=2617978.