Mobile Payment Industry News: New York State Restaurant Association Selects Mocapay as Its Official Mobile Marketing Provider

Tuesday, May 18, 2010

New York State Restaurant Association Selects Mocapay as Its Official Mobile Marketing Provider

DENVER--(BUSINESS WIRE)--The New York State Restaurant Association (NYSRA), one of the nation’s largest restaurant associations, has selected Mocapay as its official mobile marketing provider and will start with a pilot program for the New York City Chapter.

“Mobile is becoming one of the restaurant industry’s more effective tools to communicate with customers and drive traffic to restaurants”

NYSRA will leverage the embedded marketing engine within Mocapay’s mobile platform to generate and distribute targeted mobile marketing campaigns for the New York City Chapter to inform its members about pertinent legislative issues, industry news, seminar and event updates and additional relevant information.

“Mobile is becoming one of the restaurant industry’s more effective tools to communicate with customers and drive traffic to restaurants,” said Andrew Rigie, director of operations, Greater New York City Chapters, NYSRA. “Our relationship with Mocapay reinforces the trend the industry is seeing regarding the need to adopt and integrate mobile technologies including mobile marketing campaigns to support customer acquisition and retention.”

Mocapay will provide NYSRA detailed campaign analytics including full customization of campaigns and promotions through an organization specific dashboard. The dashboard platform provides tools that allow NYSRA to build targeted campaigns and monitor real-time feedback to help track the effectiveness of specific campaigns.

“As a resource to more than 8,000 members, the New York State Restaurant Association provides its members insight on best practices and services related to the industry. This partnership supports the readiness of the restaurant industry to utilize mobile technology in providing a new channel for sales and marketing,” said Kevin Grieve, CEO, Mocapay.

In addition to the embedded marketing engine, the Mocapay mobile experience platform offers the only mobile solution in the marketplace that enables a secure, patented mobile payments solution. Mocapay offers its end-to-end mobile platform solution to merchant issuers of closed-loop loyalty, gift, and private-label credit, as well as financial institutions that issue open-loop prepaid, debit, and credit.

About Mocapay

Mocapay is an end-to-end, mobile payments and experience platform for innovative issuers. The platform addresses merchants’ need for a new channel that will broaden their loyalty and gift programs by mobilizing sales and marketing to reach customers anytime, not just at the point of sale, encourage purchases and build a stronger brand affinity. For innovative financial institution issuers, Mocapay reduces the implementation time, support complexity and costs associated with secure mobile payments increasing and accelerating consumer and merchant adoption. Based in Denver, Mocapay is a privately held, venture funded company founded in 2006. For more information, visit www.mocapay.com.