Green Mill Restaurants, Inc. to Mobile-Enable its Brand Through a Relationship with Mocapay

By Leveraging the Mocapay Mobile Suite, Green Mill Will Leverage the Mobile Channel to Engage with Customers Before, During and After a Transaction

DENVER--(BUSINESS WIRE)--Mocapay continues to expand its mobile suite through a new strategic relationship with Green Mill Restaurants, a Midwest casual dining restaurant franchise. Through the relationship Green Mill will leverage Mocapay’s mobile suite to offer customers a mobile experience complete with secure mobile payments and mobile offers. The company willmobile-enable its gift and loyalty program as well as integrate mobile marketing.

“Mobile is becoming an integral part of our industry and is demonstrating positive results on customer decision making”

Mocapay’s unique Software-as-a-Service (SaaS) mobile platform offers Green Mill a complete mobile suite – mMarketing, mLoyalty, and mGift – to leverage the mobile channel and support its marketing and sales strategies. Green Mill will tap the Mocapay suite to provide its customers with targeted mobile campaigns as well as the industry’s only patented solution that provides secure mobile payments. Using the mobile suite Green Mill’s customers will be able to find the nearest Green Mill restaurant location, access their account balance and transaction history, reload their Green Mill account, accrue & redeem loyalty points and receive personalized and targeted SMS messages with exclusive offers.

“Mobile is becoming an integral part of our industry and is demonstrating positive results on customer decision making,” said Paul Dzubnar, CEO, Green Mill. “We chose Mocapay to mobilize the Green Mill brand because of its full featured mobile suite. With Mocapay we can increase customer engagement by tapping into the mobile channel to support our marketing and sales initiatives and measure campaigns in real-time to see what is working in specific areas and among different demographics.”

As a mobile SaaS solution, the flexibility of the Mocapay platform enables Green Mill to expand mobile payments and mobile marketing programs into all 28-store locations, while retaining the investment it has made in its existing point of sale equipment.

“We are excited to be working with Green Mill in providing them with a customized mobile solution that helps expand its footprint by introducing a new sales and marketing channel to increase same store sales,” said Kevin Grieve, CEO, Mocapay. “Mobile enabling marketing and sales is truly impacting casual dining restaurants core marketing strategy. Not only does it provide a new channel to engage with customers but going mobile is helping to solve addressability, personalization and message relevance issues found in traditional marketing strategies since campaign measurement can be done in real-time.”

About Mocapay

Mocapay is a mobile platform for innovative merchants that offers an integrated marketing and sales solution to enhance the lifetime value of a customer. The platform addresses merchants’ need for a new channel that will broaden their loyalty and gift programs by mobilizing sales and marketing to reach customers anytime, not just at the point of sale, encourage purchases and build a stronger brand affinity. For innovative financial institution issuers, Mocapay reduces the implementation time, support complexity and costs associated with secure mobile payments increasing and accelerating consumer and merchant adoption. Based in Denver, Mocapay is a privately held, venture funded company founded in 2006. For more information, visit www.mocapay.com.

About Green Mill

For more than 30 years Green Mill Restaurant and Bar has been exceeding customers' expectations by providing award-winning food and service in a fun, family friendly environment. With 28 restaurant locations throughout the Midwest, Green Mill has grown to be one of the most popular neighborhood restaurants and bars in the communities they serve. Green Mill's Mug & Mill Clubs gives loyal customers access to a wide variety of members'-only benefits and privileges including free drinks, food discounts and more. To reflect the commitment to sustainable agriculture, Green Mill is pleased to offer choices from local farmers and ranchers. Please visit www.greenmill.com.

Contacts

104 West Partners

Johanna Erickson, 720-407-6077

Johanna . Erickson@104west .com

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